“I had the pleasure of working with Noa at Aserto. As our first full-time head of marketing, she was a huge asset to the company. Early-stage startups have lots of ambiguity and require people who can find the path themselves, as opposed to being led down it. Noa is a great self-starter and is a "full-stack" marketer - with experience and proficiency across most of what an early-stage startup needs from its marketing function - positioning and messaging, brand and design, website design/refresh, content marketing, event/tradeshow management and coordination, outbound marketing, analytics and tracking, demand generation, paid/ads, and martech operations. Noa did all of these and more, in no particular order: set up our Hubspot including a comprehensive set of workflows and automations; performed (and then contracted) a semrush analysis of organic traffic; drove a comprehensive SEO optimization of our website; wrote a bunch of great blog posts around important keywords; A/B tested a number of variations of our positioning and messaging; oversaw a couple of major website refresh projects; coordinated our presence as an exhibitor at tradeshows; wrote CFPs for a dozen industry events; landed earned media and podcast appearances for the founders; set up and tracked our analytics (including GA and Hubspot); created and ran our paid/ads campaigns; created email outbound campaigns based on a set of ICP hypotheses; ran our SageTap program; created high-quality walled assets / whitepapers; and so much more! Noa combines a broad understanding of the marketing domain with an execution mindset and a bias for action. I strongly recommend her for any company that needs a "zero to one" marketer.”
Noa Shavit
San Francisco, California, United States
7K followers
500+ connections
San Francisco, California, United States
7K followers
500+ connections
About
🙏 Well rounded early-stage startup marketing leader with +15 years of experience driving…
Experience
Education
Recommendations received
6 people have recommended Noa
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More