Morten Poulsen

🚀 Are you spending 50% of your ad budget on Google? You're not alone! 🌟Our latest B2B Go-To-Market Benchmarks for 2024 are live. They reveal that on average B2B companies allocate more than half their ad budget to Google Ads. But is this the best strategy? 🤔 Google remains a powerful platform and is loved for it's ease of tracking impact. And the lovely branded keywords that drive super high ROI. However, if your goal is to influence companies matching your definition of an ICPs LinkedIn is both superior on Cost per influenced company and targeting options. Explore the full report to see how your marketing strategies compare and discover new opportunities for optimization. 🌐 And you have the ability to benchmark yourself against the numbers in the report. #b2bmarketing #benchmarks

26

6 Kommentarer

We invite you to explore our FREE Focal Therapy Case Study to learn how our targeted paid search and social ad campaigns yielded impressive outcomes and contributed to enhanced reach and online visibility. Check out these notable results: Google Ads • 69% Increase in Paid Ad Impressions YoY • 13% Decrease in Cost per Conversion* • 10 % Increase in Conversions YoY • 2% Increase in Paid Ad Clicks* Facebook Ads • 165% Increase in Paid Ad Impressions YoY • 83% Increase in Conversions* • 32% Increase in Paid Ad Clicks* • 29% Decrease in Cost per Conversion* *Comparing quarter-over-quarter results (Q4 2022 to Q1 2023). For inquiries or to explore how our strategic marketing efforts can benefit your healthcare business, reach out anytime. https://hubs.ly/Q02sZ7cC0 #healthcaremarketing #hcmktg #casestudy #paidsearch

8

𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐟𝐮𝐧? We've been in advertising from the time type was still set by hand. And when esoteric stuff like blocks and mats were sent to publications to publish the ads. Google does not even understand the term anymore and will take you to advertising mats, where logos of companies become mats for people to wipe their feet on. We've sat through long briefing sessions as well as hurried ones. We've met our share of duds and brilliant minds. We've created work that worked and didn't. But we both loved doing it. As Narayan said on the My First Job podcast - People actually pay you for doing this? It's not a career our parents understood. The ads that came in newspapers were created by people from a different world - to us middle-class blokes anyway. And in India, it wasn't like being in the Mad Men series. Except possibly in some agencies in Bombay. You had the Alyque Padamsees and the Piyush Pandeys but they were well-known within the fraternity, rather than the mainstream Yes, we had our share of parties and launches. And then, the internet happened. It threw out well established business models where the media paid agencies a nice fat commission. Google, Facebook and Amazon happened. They made the kind of money that the biggest advertising agencies of the time did not dare to dream about. They took spades, shovels and scythes to slice through well-oiled media machines leaving them gasping for breath. Data became the new God, consumers the data points. They began to get investigated like bacteria under a microscope. The volume of advertising and the cacophony increased. There's hardly a place left on earth where consumers are not being targeted, tracked and tempted. Both Narayan and I have been lucky to see the 'Before' and After' of advertising in India. Or unlucky, given that today's generation thinks they know everything, even before they know anything. We don't think we're oracles. Far from it. But if advertising has taught us anything, it's that people love their egos and want it massaged all the time. Individually or collectively. We'll take one little strand of advertising in every episode and discuss or debate it. In the process, if you get to learn a little, so be it. Advertising paid our bills and kept the lights on for us. And for that, we'd like to leave a bit of history of how things came to be this way. Subscribe, share and join us every week for a new episode of Old Bandicoots on Thursdays at 7 PM, starting with the Premiere of the first episode today #branding #advertising #campaigns #media #consumers #choice #TV #digital #marketing #newspapers #outdoor

35

30 Kommentarer

Imagine running ads that reach the right audience at the right time—without wasting your budget 💡. Google Ads is making it possible. I’ve seen businesses scale and thrive using its powerful targeting and analytics tools. How can you make sure you're getting the most out of your ad spend? Set clear goals and measure success with analytics 📊 Use specific keywords to target your ideal customers 🎯 Keep experimenting with ad copy for better engagement ✍️ Monitor and adjust bids to maximize ROI 💰 What are your Google Ads experiences? Let’s share tips below! ⬇️ #Hashtags: #GoogleAds #DigitalMarketing #PPC #AdStrategy #BusinessGrowth #MarketingTips #GoogleMarketing #LeadGeneration #AdCampaigns #MarketingSuccess

3

Is paying for Google Ads worth it? Paying for Google Ads is definitely worth it, especially when considering how businesses can control their budgets and reach a precisely targeted audience. Google Ads allow for unparalleled flexibility, enabling you to manage your campaign in real time by starting, stopping, or adjusting bids as needed. The standout advantage of Google Ads is the ability to finely target your audience using keywords, domains, topics, and even specific demographics. This means your ads reach the right people, improving the chances of conversion. Additionally, features like remarketing are incredibly effective in bringing back users who have previously visited your site, making it more likely they’ll complete an action such as a purchase or inquiry. In the fast-paced digital marketing world, PPC advertising has become essential for quick and targeted exposure. Whether through Google, YouTube, or even Bing, PPC campaigns can significantly increase your business's online visibility. The precision of targeting in these ads often leads to higher-quality leads, better conversion rates, and an overall increase in profits, ensuring a solid return on investment. At our agency, we're committed to being your go-to PPC experts. We offer comprehensive support, from crafting the initial campaign design to execution and ongoing optimization, ensuring that your advertising efforts produce the best possible outcomes for your business. To discover how our targeted digital advertising strategies can elevate your business and enhance your market presence, one click at a time visit: https://lnkd.in/en-bH7gg Find us on Google Maps: https://lnkd.in/eTk6yDsv Address: 5733 Imperial Key, Tampa, FL 33615 #PpcAgencyTampa #AdwordsAgencyTampa #PpcManagementTampa #GoogleAdsAgencyTampa #BestPpcCompanyInTampa #PayPerClickAgencyTampa #PayPerClickCompanyTampa #PpcManagementCompanyTampa #PpcAdvertisingAgencyTampa

1

New Google Ads check box for AI Daniel Nørgaard found this new check box where you can approve that your ads contain synthetic content that's been digitally altered or generated and inauthentically depicts real or realistic-looking people or events. ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

21

6 Kommentarer