Mona Tawakali

In the fast-paced world of marketing, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://bit.ly/46zRKxw .

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Unlock the Power of Martech for Your Marketing Strategy! Did you know only 18% of marketers prioritize data visualization and analytics tools? If you fall into this category, don't fret! Be among the select few who are maximizing their potential. Elevate your marketing strategy with Cella's Martech solutions! Ready to get started? Reach out to me today to learn more! #Martech #Cella #RandstadDigital

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After reading all of the Doom and Gloom in PRWeek's last issue, the Agency Business Report 2024 (read: 3% industry growth as opposed to the 15% in 2021/22, Layoffs, Cost-Cutting, AI's uncertain impact on the industry etc.), the last page of the magazine struck a chord with me. Industry Veteran Don Spetner's (Weber Shandwick) article titled "Mo' Money, Mo' Problems" (alla Biggie Smalls) looked back on his PR career with a tinge of regret. He had been hyper-focused on his salary and career progression and missed out on a few things he later realized were much more important... As PR industry pros, we often get caught up in the stress, long hours, and ambition of our careers. But in today's uncertain economy with layoffs and cost-cutting, it's more important than ever to prioritize work-life balance. Our family memories, fun traditions, and cherished moments together - those are what will truly endure. I'm not saying professional success is unimportant. A good income provides stability and psychological benefits. But we need to be mindful of that tipping point where work demands overshoot quality time with loved ones. If our legacy is just PowerPoints and client meetings rather than laughter, adventures and undivided presence with family, we've missed something precious. His last two sentences summed it up nicely: "What I do know is that if my kids ever write a song about me, it’ll be about something I did while coaching their little league team or perhaps falling out of a boat while on vacation. It certainly won’t be about the killer offsite I put together for the senior management team. It’s something to think about." #TWSearchpartners #PRWeek #PRagency #PublicRelations #balance #family

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6 Comments

Always wonderful to partner and share insights with Nicole Schuman on employee communication. Transparency, trust and communication are key to the employee experience.

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