About
AI is about to transform marketing and business as we know it.
In fact, it’s…
Articles by Mike
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How Should You Think About Ethics in Artificial Intelligence?
How Should You Think About Ethics in Artificial Intelligence?
By Mike Kaput
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How Google’s New Auto Ads Use Artificial Intelligence to Automatically Boost Performance
How Google’s New Auto Ads Use Artificial Intelligence to Automatically Boost Performance
By Mike Kaput
Activity
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Today I finally got access to Gemini for Gmail (our email provider for Stream Creative). Here were my first two tests: 1. Show me my email for my…
Today I finally got access to Gemini for Gmail (our email provider for Stream Creative). Here were my first two tests: 1. Show me my email for my…
Liked by Mike Kaput
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One clear winner so far in the Generative AI Age is the AI consultancy. While some high-profile VC-funded AI startups struggle to find markets and…
One clear winner so far in the Generative AI Age is the AI consultancy. While some high-profile VC-funded AI startups struggle to find markets and…
Liked by Mike Kaput
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I fired my intern today. When I saw firsthand how amazing ChatGPT was a year ago, I added a bookmark to my browser called "Intern." Since then…
I fired my intern today. When I saw firsthand how amazing ChatGPT was a year ago, I added a bookmark to my browser called "Intern." Since then…
Liked by Mike Kaput
Experience
Education
Licenses & Certifications
Publications
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Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Matt Holt Books
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity…Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.Other authors -
More activity by Mike
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RAG on steroids is right — check out the KILLER new features live in Writer today. Just released 10M words of insta-RAG :) Can't stop, won't stop.…
RAG on steroids is right — check out the KILLER new features live in Writer today. Just released 10M words of insta-RAG :) Can't stop, won't stop.…
Liked by Mike Kaput
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Kudos to Paul Roetzer and The Marketing AI institute for creating the scaling AI program. I just finished the 10 course series that was well…
Kudos to Paul Roetzer and The Marketing AI institute for creating the scaling AI program. I just finished the 10 course series that was well…
Liked by Mike Kaput
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I just got access to Gen-3 Alpha, Runway’s new video generation model that has been getting a lot of buzz on Twitter from early users. Runway…
I just got access to Gen-3 Alpha, Runway’s new video generation model that has been getting a lot of buzz on Twitter from early users. Runway…
Liked by Mike Kaput
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"Intro to AI should be a required class for every college freshman" I'm officially conflicted. Just finished up listening to the 100th episode of…
"Intro to AI should be a required class for every college freshman" I'm officially conflicted. Just finished up listening to the 100th episode of…
Liked by Mike Kaput
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In summer 2014, I published my second book, The Marketing Performance Blueprint, and shared publicly for the first time my early thoughts on…
In summer 2014, I published my second book, The Marketing Performance Blueprint, and shared publicly for the first time my early thoughts on…
Liked by Mike Kaput
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The Marketing AI Institute team is bringing together the best in the industry at MAICON 2024 to help you learn, grow, and accelerate your marketing…
The Marketing AI Institute team is bringing together the best in the industry at MAICON 2024 to help you learn, grow, and accelerate your marketing…
Liked by Mike Kaput
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I wish LinkedIn would stop moving the “post” button around. Do they seriously need a “games” tab? (I mean, I make games for fun and I think it’s…
I wish LinkedIn would stop moving the “post” button around. Do they seriously need a “games” tab? (I mean, I make games for fun and I think it’s…
Liked by Mike Kaput
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I'm a huge Van Halen fan, so when my Uncle acquired Eddie Van Halen's pick-up at auction many years ago, seeing that truck inspired me. 🔥 A few…
I'm a huge Van Halen fan, so when my Uncle acquired Eddie Van Halen's pick-up at auction many years ago, seeing that truck inspired me. 🔥 A few…
Liked by Mike Kaput
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What’s the state of AI adoption and usage in marketing? We posed that question to our special guest and leading voice in the marketing and AI space…
What’s the state of AI adoption and usage in marketing? We posed that question to our special guest and leading voice in the marketing and AI space…
Liked by Mike Kaput
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The Artificial Intelligence Show is back after a two-week break, and it’s a big one! Episode 103 clocks in at just under two hours with tons of…
The Artificial Intelligence Show is back after a two-week break, and it’s a big one! Episode 103 clocks in at just under two hours with tons of…
Liked by Mike Kaput
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