Maurice Slade

Let the great rebundling begin! Sure, the streaming wars accelerated the end of cable ("cord cutting"). But as subscription growth churns and declines and Wall Street demands revenue, all of the streamers are looking for ways to reach new customers-- aka, bundling. Welcome back to your cable box in a new form. If you have been tracking Evan Shapīro media universe maps, you know this is coming. But isn't it too late? Zillenials watch 4 hours of video a day but 3 hours of it is not distributed by the studio system. It's on YouTube and TikTok, et al. And btw, the streaming wars, not AI or the strikes, have most significantly contributed to this massive industry consolidation. If you did the back of the napkin math, these vertically conglomerates were never going to pay for $billions/year in content to feed the beast on a $9.99/month subscription model. Producers were never going to get the same pay day with a +10% global, in-perpetuity deal. The industry is built on multiple revenue streams for both producers and distributors. Everyone needs windowing, syndication, sales by territory and a real share of the backend ownership. https://lnkd.in/eTsxbrby

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Check out my latest article in TheWrap, highlighting the most anticipated TV shows of October! Leading the new releases is CBS’s reboot of Matlock, while the hit procedural Tracker tops the list of returning series. Dive into the full details here below...#StreamingAnalytics #EntertainmentIndustry #WhipMedia

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This week at IAB #NewFronts our team was excited to launch Roblox's video ad product out of beta and bring it to all advertisers! Reach tens of millions of those hard to reach Gen Zers where they're spending their time (nearly 2.5 hours a day to be exact). Maybe you're thinking "Video ads? I know all about video ads". BUT you might not know about #Roblox video ads. Our video ads are different - they're unobtrusive. They're triggered by the user who intentionally chooses to interact with them and they're placed within Roblox experiences by the experience creators, ensuring they're authentic to the creator's experience. This strategy helps to make sure our users have a valuable interaction with your brand's message, not one that frustrates them or they don't pay attention to. Via a new study conducted by Latitude, it was found that 75% of Roblox users said they are more likely to notice brands that advertised on Roblox vs. elsewhere. In a time when a viewer's attention span and recall are shorter than ever, that's pretty huge! See the full study's results here: https://lnkd.in/eWVs559C Stay up to date on all things Roblox for Brands by signing up for our newsletter: https://bit.ly/rblxfrbrnds #advertising #metaverse #digitalmarketing #genz #immersiveadvertising #gaming

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