About
Hi, I'm Matthew! I'm a passionate marketing and growth executive who loves driving…
Articles by Matthew
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The Loss of Incrementality and The Similarity Method
The Loss of Incrementality and The Similarity Method
By Matthew Skai
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The 5 Biggest App Marketing Surprises of 2018 (and predictions for next year)
The 5 Biggest App Marketing Surprises of 2018 (and predictions for next year)
By Matthew Skai
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Why I Am Okay With Robots Replacing UA Marketers
Why I Am Okay With Robots Replacing UA Marketers
By Matthew Skai
Activity
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Marketing is changing. Every day, 15% of queries have never been searched before Other insights from Google's first Private Equity Summit. ▶…
Marketing is changing. Every day, 15% of queries have never been searched before Other insights from Google's first Private Equity Summit. ▶…
Liked by Matthew Skai
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I had 3 conversations this week (yes I talk to a LOT of marketers each week) with Growth Marketers who were all pretty sour on the future of the…
I had 3 conversations this week (yes I talk to a LOT of marketers each week) with Growth Marketers who were all pretty sour on the future of the…
Liked by Matthew Skai
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If anyone is at eTail Connect in West Palm Beach and wants to connect tomorrow, feel free to reach out!
If anyone is at eTail Connect in West Palm Beach and wants to connect tomorrow, feel free to reach out!
Posted by Matthew Skai
Experience
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Education
Licenses & Certifications
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CPRW
Professional Association of Resume Writers
Publications
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AI powers and scales mobile app user acquisition
Forbes
“The future of UA is AI,” Matt Sadofsky, Director, Growth Marketing, at Tilting Point, tells me in an interview. Sadofsky, who was recently recognized by mobile app marketing and retargeting platform Liftoff as a Mobile Hero for his UA accomplishments, is not only convinced AI can do the work of UA managers and marketers. He believes AI can go one better, doing whatever it takes 24/7 to make money, not burn it.
Other authors -
Honors & Awards
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App Marketer of the Year Finalist
App Growth Awards
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Speaker at VB Transform
VentureBeat
Panel: Machine Learning in Performance Marketing
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Moderator at Mobile Growth Summit NYC 2018
Mobile Growth Fellowship
Panel Title: Data or Intuition?
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Speaker at App Growth Summit NYC 2018
App Growth Experts
Presentation - Unlocking Machine Learning: How Advanced Analytics Can Improve Your Advertising
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Speaker at App Promotion Summit NYC 2018
1936 Media
Presentation - TBD
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Panelist at Mobile Growth Summit 2018 SF
Mobile Growth Fellowship
Panel Title: Getting Creative: Best Practices For Ad Creative Optimization
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Panelist at MAU Las Vegas 2017
Mobile App Unlocked
with Liftoff Mobile Heroes
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
Organizations
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Mobile Growth Fellowship
Content Committee
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Recommendations received
5 people have recommended Matthew
Join now to viewMore activity by Matthew
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So glad I got to be part of your journey Aaron! (pun intended). I can't wait to see what is next for Journey + Felt.
So glad I got to be part of your journey Aaron! (pun intended). I can't wait to see what is next for Journey + Felt.
Shared by Matthew Skai
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The first of many partnerships to come. Super excited to work with the teams at Shopify, Klaviyo, and LiftLab on providing best-in-class solutions…
The first of many partnerships to come. Super excited to work with the teams at Shopify, Klaviyo, and LiftLab on providing best-in-class solutions…
Shared by Matthew Skai
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LiftLab partnered up with L Catterton! Here’s the backstory of it: We’ve been working with some of their portfolio companies for a while. It…
LiftLab partnered up with L Catterton! Here’s the backstory of it: We’ve been working with some of their portfolio companies for a while. It…
Liked by Matthew Skai
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My sister is just launching her online bakery! Use code mixnmatch any 2 half dozen for $60 :) The cookies are so good the upstaged my wedding cake…
My sister is just launching her online bakery! Use code mixnmatch any 2 half dozen for $60 :) The cookies are so good the upstaged my wedding cake…
Shared by Matthew Skai
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Nik Thukral joins CNBC’s Squawk on the Street to discuss our partnership with Birkenstock and our excitement about the Company’s future as a public…
Nik Thukral joins CNBC’s Squawk on the Street to discuss our partnership with Birkenstock and our excitement about the Company’s future as a public…
Liked by Matthew Skai
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