Martí Bruno

As a designer with over 20 years of experience, three resources have profoundly impacted my career: Dan Mall's talk "Should Designers?..," Josh Clark's article "Only One Deliverable Matters," and Joshua Seiden's book "Outcomes Over Output." For years, I took immense pride in the pixel-perfect design comps I meticulously crafted. But these resources challenged me to rethink what truly matters in our field. Dan Mall posed a critical question: "Should designers?" This simple yet powerful inquiry pushed me to consider when and where my skills are most valuable, ensuring that my contributions are always intentional and aligned with the bigger picture. Dan reminded me that while developers can create a website without a designer, a designer can’t create a website without a developer. This insight helped me refocus on what truly drives value in our work. In 2018, Joshua Clark taught me that it's not about the plethora of design deliverables we produce—it's about the single, most impactful thing: the working software. My CEO doesn’t care about the dozens of Figma frames and Miro boards I create; he cares about the business outcomes our team’s software delivers. Clark emphasizes that while we often focus on creating numerous artifacts like wireframes, prototypes, and design comps, these are merely means to an end. The ultimate goal is to create a functional, user-friendly product that delivers real value to users. This lesson was a turning point, prompting me to prioritize the end product over the process. In 2021, Josh Seiden’s book continued to shift my focus from the tangible outputs of my work to the outcomes they generate. It's not just about what we create; it's about the difference our work makes in the lives of users. Over time, I've come to realize that creating design comps is only a small part of our role. Understanding the problem, validating our designs to ensure they meet the proposed outcomes, and building relationships and trust with our stakeholders are just as important—if not more—than the comps themselves. These lessons have transformed the way I perceive my craft. I'm no longer just a designer creating beautiful interfaces; I'm a strategist focused on meaningful outcomes and collaboration. My skills include user research, workshop facilitation, prototyping, usability testing, and visual design—whatever it takes to make our product owner and tech team successful in delivering positive outcomes. The partnership with the product owner and developers fosters trust and collaboration, ultimately earning a valued position within the team—not by demanding it, but through consistent contributions. If you're a fellow designer, I encourage you to think beyond the pixels and dive deeper into the impact your work can have. #ProductDesign #UX #OutcomesOverOutput #Agile #Collaboration #CareerGrowth

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Great article explaining design systems and how best to use them.

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Too many startups treat design as an afterthought when building MVPs. 🚫 Big mistake. Design should be prioritized from day one—it's not just about aesthetics. Good design is essential for: ✨ Usability 💡 Communicating value props 🚀 Standing out in crowded markets 💰 Driving monetization Even brilliant MVPs will flop without a thoughtful, user-friendly design. Cutting corners on design early on is a false economy that strangles product-market fit and funding potential. Design isn't just nice-to-have—it's a fundamental driver of the success of your product. Don't put design in the back seat. It deserves the front seat from the very start. 👏 How highly do you prioritize design for early MVPs? #ProductDesign #UX #UI #UserExperience #MVP #MinimumViableProduct #Startup #EntrepreneurLife #TechStartup #ProductManagement #InnovatorLife #DesignThinking #DesignStrategy #VisualDesign #ProductDevelopment

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💡Design leader Glen Lipka's advice on thinking about software as a system in flow. ▶️ Watch the full #DesignLeaderInsights episode on YouTube: https://lnkd.in/gQabKA54 by Fuego UX

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