Marlo Rencher, PhD, CDE

Marlo Rencher, PhD, CDE

Detroit Metropolitan Area
7K followers 500+ connections

About

I am an entrepreneur, anthropologist, investor, and educator with over two decades of…

Activity

Experience

  • Detroit Economic Growth Corporation Graphic

    Detroit Economic Growth Corporation

    Detroit, Michigan, United States

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    Detroit, Michigan, United States

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    Detroit, Michigan, United States

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    Greater Detroit Area

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    Detroit, Michigan

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    Detroit, Michigan

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    Detroit, Michigan

Education

Licenses & Certifications

  • VC University Online Graphic

    VC University Online

    VC University

    Issued
  • Certified Diversity Executive

    Institute for Diversity Certification

    Issued
  • Front End Developer Executive Bootcamp Graphic

    Front End Developer Executive Bootcamp

    Grand Circus

    Issued
  • Lean Six Sigma Green Belt Training Graphic

    Lean Six Sigma Green Belt Training

    Cleary University

    Issued
  • Core Essentials Program

    Coach University

    Issued

Volunteer Experience

Publications

  • Creating “Liminal Community”: Communal Liminal Experience and Identity Transformation among Black Women Tech Founders in Detroit

    Academy of Management Learning & Education

    Social inequality not only shapes resource access for minority entrepreneurs but also limits their dreams and aspirations. While scholars have argued that entrepreneurship education can play an important role by facilitating individual identity transformation, the potential of community-based identity transformation remains largely unexplored. Through an ethnographic exploration of STEM Entrepreneurial Excellence Program (STEEP), a Detroit-based entrepreneurship education program for Black…

    Social inequality not only shapes resource access for minority entrepreneurs but also limits their dreams and aspirations. While scholars have argued that entrepreneurship education can play an important role by facilitating individual identity transformation, the potential of community-based identity transformation remains largely unexplored. Through an ethnographic exploration of STEM Entrepreneurial Excellence Program (STEEP), a Detroit-based entrepreneurship education program for Black women tech founders, this study examines the pivotal role of the communal liminal experience in production of alternative entrepreneurial identities of minority entrepreneurs. Drawing on classical anthropological theories of liminality, we synthesize the concept of “liminal community” to describe an interstructural social organization of individuals undergoing identity transformation and study whether it could be purposefully designed by educational programs to facilitate communal liminal experience in the fulfillment of explicitly emancipatory goals. By explicating and theorizing the specific practices that were deployed, we show how marginalized actors can extricate themselves from the constraints of normative social imaginaries and fashion for themselves alternative identities. It is our hope that these findings may serve as a useful framework for entrepreneurship education scholars and practitioners to better support minority entrepreneurs and thereby address persistent inequalities in business venturing.

    Other authors
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  • Re-Centering Race in Emancipatory Entrepreneurship: Black Female Tech Founders, Money, and Meaning in a Detroit-Based Incubator Program

    Journal of Business Anthropology

    This study is an anthropological inquiry into the perceptions and attitudes of Black female tech entrepreneurs towards capitalism in the context of an incubator program in Detroit, USA. Drawing upon ethnographic data from the STEM Entrepreneurial Excellence Program (STEEP), the study reveals the intricate relationships that Black female founders maintain with money and capitalism. These complexities manifest in moral quandaries related to fundraising and distrust in outsourcing financial…

    This study is an anthropological inquiry into the perceptions and attitudes of Black female tech entrepreneurs towards capitalism in the context of an incubator program in Detroit, USA. Drawing upon ethnographic data from the STEM Entrepreneurial Excellence Program (STEEP), the study reveals the intricate relationships that Black female founders maintain with money and capitalism. These complexities manifest in moral quandaries related to fundraising and distrust in outsourcing financial management, emanating from a long-standing scepticism towards capitalism and intertwined with historical traumas. The research emphasizes the significance of comprehending minority entrepreneurs’ historical inequalities and lived experiences with capitalism to discern their diverse attitudes and performances in entrepreneurship – an aspect frequently neglected in entrepreneurship scholarship. By examining the intersection of race, gender, and entrepreneurship, the essay contributes valuable insights into the nuanced dynamics shaping entrepreneurial experiences of Black women in the technology sector.

    Other authors
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  • Radical Inclusion in Tech

    TechTown Detroit

    Tech entrepreneurship is a powerful force for addressing societal problems and opportunities. Generally speaking, underrepresented tech entrepreneurs are inadequately recruited, developed and supported. TechTown Detroit has benchmarked some of the best practices for creating inclusive tech entrepreneurship environments in three distinct locations: Atlanta, Georgia; Memphis, Tennessee; and Miami, Florida. Our findings indicate that the organizations that support these spaces employ intentional…

    Tech entrepreneurship is a powerful force for addressing societal problems and opportunities. Generally speaking, underrepresented tech entrepreneurs are inadequately recruited, developed and supported. TechTown Detroit has benchmarked some of the best practices for creating inclusive tech entrepreneurship environments in three distinct locations: Atlanta, Georgia; Memphis, Tennessee; and Miami, Florida. Our findings indicate that the organizations that support these spaces employ intentional strategies to create inclusive environments. Five strategies are highlighted here: community organizing, cultural signifying, a trauma-informed approach, relevant representation, and critical race theory.

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  • Shifting Cases: Advancing a New Artifact for Entrepreneurial Education

    Journal of Business Anthropology

    Entrepreneurship, as applied here, involves helping students develop an entrepreneurial mindset by working in a university-supported startup that lacks the artificiality of a simulation or the safety net of heavy financial subsidization. This article chronicles an organizational-wide change at a private Midwestern university and the development of a new “artifact”—the dynamic case study—to complement a new approach to business and entrepreneurial education. After reviewing the function of case…

    Entrepreneurship, as applied here, involves helping students develop an entrepreneurial mindset by working in a university-supported startup that lacks the artificiality of a simulation or the safety net of heavy financial subsidization. This article chronicles an organizational-wide change at a private Midwestern university and the development of a new “artifact”—the dynamic case study—to complement a new approach to business and entrepreneurial education. After reviewing the function of case studies in a teaching and research context, I consider this new kind of case study as a boundary object and means for making sense of early stage entrepreneurial activity.

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  • Human Ventures: An Ethnographic Examination of US Growth Entrepreneurship

    Proceedings, Princeton Kauffman Conference 2017: Adding More Ethnography into the Research Mix

    This paper examines what we have learned in the past five years about the sociocultural aspects of
    the creation of American growth companies. Of particular interest is the firm’s first five years,
    during which 50% of nascent companies fail (US SBA). There is ample opportunity for
    ethnographers to add valuable insight about the human factors that are involved in creating
    companies. Kinship, representation, faith and organizational culture as areas of inquiry have as
    much potential…

    This paper examines what we have learned in the past five years about the sociocultural aspects of
    the creation of American growth companies. Of particular interest is the firm’s first five years,
    during which 50% of nascent companies fail (US SBA). There is ample opportunity for
    ethnographers to add valuable insight about the human factors that are involved in creating
    companies. Kinship, representation, faith and organizational culture as areas of inquiry have as
    much potential to inform us about what makes a startup succeed or fail as its business model or
    customer acquisition strategy. This paper explores past ethnographic studies of entrepreneurs and
    suggest future paths.

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  • The Real Unicorns of Tech: Black Women Founders (The #ProjectDiane Report)

    digitalundivided

    60,000+ startups examined.
    350 Black women-led companies submitted.
    88 Black women-led startups studied.

    #ProjectDiane is digitalundivided’s proprietary research study about the state of Black women in tech entrepreneurship in the United States.

    Other authors
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  • The Valley of Death and the Art of the Pitch

    Xconomy

    Article on the importance of the material and of pitching in early stage startups.

    See publication
  • Crossing The Valley Of Death: A Multi-Sited, Multi-Level Ethnographic Study Of Growth Startups And Entrepreneurial Communities In Post-Industrial Detroit

    Wayne State University Dissertations.

    Ethnographic study of three communities of entrepreneurs in Detroit.

    See publication

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