Mark Medici

Implementing a newsjacking strategy is key to securing earned media. Aligning with relevant news cycles and offering timely expert commentary helps build stronger relationships with reporters and positions clients as go-to resources. #MediaRelations https://bit.ly/4cZ4Nue

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The 2024 election season is in full swing, and political advertisers are leveraging Samba’s comprehensive data and measurement solutions for their national and local campaigns. Timing is critical for these campaigns, and Samba’s near real-time political segments enable political advertisers to target audiences quickly to maximize their reach and mobilize voters! Samba offers standard political segments that can be implemented in minutes, and can create custom audience segments for targeting audiences that have seen a TV political ad or program as soon as the day after viewing. We implement these custom audience segments through our direct integration partners, including OpenX who is a premier political SSP partner. Learn more about our solutions for political advertisers 👉https://lnkd.in/gxgciAqT #PoliticalAdvertising #2024ElectionAdvertising #TVData #Measurement

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Over the past two decades traffic has been the cornerstone of the #digitalnews economy. #AI is upending that model. #technology #journalism #localmedia #communitymedia #ethnicmedia

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Evolve your PR strategy with Bill Southard of Southard Communications and HMA's Abbie S. Fink in this episode of the #PRGN Presents Podcast. The agency leaders discuss meeting changing demands and the advantages of offering a diverse range of services, from traditional PR to digital marketing and e-commerce optimization. Tune in on your favorite listening app! #podcast #pragency #publicrelations

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In this article, Grant Guston shares the advantages of creating an easy to use, broadcast studio for your organization's town hall meetings, presentations, interviews with news media and more. Yes, your C-suite will love this! #executive #broadcast #corporatecommunication https://hubs.ly/Q02KN0c00

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If you haven't gotten a chance to view the webinar "Using AI to Solve Broadcast Media's Measurement Issue," by Veritone and The Center for Sales Strategy, check out this great recap over at MESA. In the webinar, Paul Cramer and our own Stephanie Callihan tackled how AI is being used to demonstrate proof of performance and measure ad lift to unlock increased revenue opportunities for broadcast media across three areas: 👉 Advertising and content intelligence 👉 Attribution 👉 And archive and monetization Check out the recap here. 👇 https://lnkd.in/gbgz2P94 #broadcastmedia #measureadlift #ai

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Jacob Donnelly (A Media Operator) and James Capo (Omeda) talk opportunities for Media (B2B in Annex Business Media's case) and how it all comes back to #audience no matter the vehicle of deliverance. #AudienceFirst people! As B2B Media operators we try to know our audiences to the core. Sometimes we do a great job, sometimes we need to do more. This is our advantage in B2B that benefits our advertising clients and readers alike... better content because we know what the audience wants and better #1stPartyData that ultimately allows our advertisers to hit the audience that is truly interested in their product. #greatcontentbetterpeople #thisisannex

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Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. With these 10 key strategies, you can effectively navigate the evolving landscape and build strong relationships with journalists. (Kyle Porter, VirgoPR) https://hubs.ly/Q02Prkyx0 #PR #MediaRelations #PitchingStrategies #PRtips

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