Margo Georgiadis

Margo Georgiadis

San Francisco Bay Area
5K followers 500+ connections

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Articles by Margo

Activity

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Experience

  • Montai Therapeutics Graphic

    Montai Therapeutics

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    Cambridge, Massachusetts, United States

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    San Francisco Bay Area

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    Los Angeles, California

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    Mountain View, CA

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Education

  • Harvard Business School Graphic

    Harvard Business School

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    Activities and Societies: Baker Scholar, Ulmann Award

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    Activities and Societies: Harvard International Review, Harvard Model United Nations, Phi Beta Kappa

Publications

  • The Price of Loyalty

    McKinsey Quarterly

    Do customer loyalty programs pay off? Are retailers who reward customers with rebates, discounts, or other perks rewarded in turn with higher sales and levels of customer retention? Often, yes. But as these programs proliferate, many retailers are finding that they are expensive to operate, hard to change, and vulnerable to challengers. McKinsey research in several retail sectors in the United States and the United Kingdom reveals four traps that can undermine loyalty programs and suggests ways…

    Do customer loyalty programs pay off? Are retailers who reward customers with rebates, discounts, or other perks rewarded in turn with higher sales and levels of customer retention? Often, yes. But as these programs proliferate, many retailers are finding that they are expensive to operate, hard to change, and vulnerable to challengers. McKinsey research in several retail sectors in the United States and the United Kingdom reveals four traps that can undermine loyalty programs and suggests ways to strengthen their value propositions, to change customer behavior, and to gather better market intelligence.

Patents

  • Rewarding Good Consumer Credit Card Behavior

    US

    Systems and methods are described whereby credit card customers can receive predictable rewards that serve as incentives to manage their credit card debt payments wisely. In particular, credit card holders receive rewards when making several consecutive timely payments. Cardholders also receive rewards when, in a given timeframe, they make some predetermined number of payments above the amount of the minimum payment due. The rewards may be processed in any of several ways chosen by the…

    Systems and methods are described whereby credit card customers can receive predictable rewards that serve as incentives to manage their credit card debt payments wisely. In particular, credit card holders receive rewards when making several consecutive timely payments. Cardholders also receive rewards when, in a given timeframe, they make some predetermined number of payments above the amount of the minimum payment due. The rewards may be processed in any of several ways chosen by the customer. The rewards' value may be arbitrary (dynamic or static), or based on account variables, such as the amount of interest due on the credit card account.

    See patent

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