Marcus LaRobardiere

Want to learn how AI is transforming eCommerce and helping merchandisers understand customer needs? Check out the blog from Constructor below 👇 to discover how GenAI can turn vague search terms into valuable insights! https://bit.ly/3WZn04N #ProductExperience #PX #GenAI #Constructor #Akeneo

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Welcome to the MarTech contributor program, Steve Armenti. Steve's first article for the site focuses on an under-utilized application of account-based marketing. Consider: "Most organizations default to using ABM primarily as an acquisition tool, targeting net-new logos with sophisticated (and expensive) marketing plays." Steve says it's time to give account-based *expansion* a try, and grow your business with existing customers. And he makes a compelling case 👇 https://lnkd.in/eeeEEieD #abm #accountbasedmarekting #leadgen #GTMstrategy #marketing #customermarketing

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Discover how businesses can seamlessly integrate B2B and B2C operations across multiple channels, leveraging PXM to optimize product experiences, drive engagement, and stay ahead in today's dynamic digital marketplace. Read it here: https://lnkd.in/eupXPWE2 #productexperience #pim #omnichannel #b2b #b2c #akeneo

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Retail media's true power isn't just in reaching consumers; it's in how effectively your teams collaborate to optimize these efforts. Are your teams breaking down silos and integrating data, tech, and creativity to maximize impact? Read our latest blog to discover how improving collaboration across your business and with brand partners can unlock your network’s full potential https://lnkd.in/dTyQxyMa

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Advertisers are making major moves in retail media, with spending projected to hit a staggering $54.48 billion 💰 in 2024—nearly 1 in every 7 US ad dollars! 👀 As retail 🛒 media evolves into an advertising cornerstone, the shift towards off-site channels like CTV is bringing new opportunities—and challenges. From measurement inconsistencies to operational hurdles, advertisers are navigating Join StackAdapt's Head of Retail Media, Renee Caceres, and EMARKETER's Max Willens on September 9th for an insightful discussion on the state of #retailmedia and more specifically, the growth of #offsite advertising.

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Unwrap The 2024 Retail Holiday Planning Guide to learn our top tips for winning shoppers’ hearts and wallets during peak shopping moments all year long.

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Want to learn how AI is transforming eCommerce and helping merchandisers understand customer needs? Check out the blog from Constructor below 👇 to discover how GenAI can turn vague search terms into valuable insights! https://bit.ly/3WZn04N #ProductExperience #PX #GenAI #Constructor #Akeneo

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Tired of reports that feel like they’re just... reporting? 😴 With Brand Pulse 360 by Sila | صلة we’re not just giving you data – we’re delivering impact. Our AI-powered solution dives deep into your brand’s performance, competitors, and market trends, so you can make real, data-driven decisions that drive results. 📈 No more guesswork, no more “maybe this will work” – just actionable insights from our Arabic-native AI that help you move the needle in ways that matter.

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"The number one stakeholder in all of this is consumers." Rachel Peace, UK Managing Director at Hearts & Science, on the latest episode of Identity Architects reminds us that while we often focus on the relationships between brands, media owners, agencies and tech providers, it is the one we forge with consumers that is most crucial. 🎧 Listen to the full episode here, or click the links in the comments: https://hubs.la/Q02t6SDY0 InfoSum #Podcast #IdentityArchitects

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Retailers are pushing the limits of their RMNs, but many hit a ceiling when trying to scale. 🚧 The challenge for #retailmedia? Reaching more advertisers—especially mid-market and non-endemic ones. Take it from Renee Caceres! That's where StackAdapt steps in. We simplify the process, unlocking new demand and growth opportunities for growing retailers.

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Our research shows that more than 70% of brands & retailers report using manual processes to either predict or react to supply chain disruptions... Be part of the lucky 30% and automate your way to better #supplychain outcomes. Check out our latest piece on omni-market costing >>> protect your margins & mitigate risk in the #retail supply chain. Bamboo Rose | #innovation #technology #strategicsourcing

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Struggling with ABM❓ Need deeper insights into your account journeys❓ Want to act faster (and in context) once a target account engages with you❓ Look no further! Our FREE Chrome add-on is now available for early access, and this is your opportunity to get complete visibility into your strategic accounts' journeys - across every channel and touchpoint. In just a few minutes of your time you can sync Journeys with Salesforce to get instant insights: ✅ You can act quickly on high intent signals - Connect Slack into your Journeys add-on and get real-time alerts on new account activities. ✅You can discover activity or channel patterns - See the full story behind your target accounts’ journeys to identify success patterns and actionable context to win deals. ✅You can uncover data gaps in your SFDC CRM workflows - By checking the blue icons next to some touchpoints in your viewed journeys. Who’s ready to get blown away? https://lnkd.in/efzQFzzx

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Jeff Van Pelt takes on real world goals like automation, data visibility and scalability. His common sense approach explains why these 3 factors create the best path toward sustainable revenue growth, improved operating margin and other important KPIs. Read his blog below.

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Looking forward to speaking at Product Marketing Summit San Francisco, this September 4 & 5. I’ll be discussing how to win the hearts and minds of buyers by defending "best" and "better" with tangible, concrete, and quantifiable differentiators. Check out what’s in store: https://lnkd.in/gi3BcKy2 Feel free to drop me a message or comment with any questions. 👇 Early pricing ends tomorrow. #productmarketing #productmarketingsummit @Beth Walker

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As retail media investment surges, so does the pressure to deliver measurable outcomes. Marketers need the capabilities and features that only next-generation retail media platforms can provide. According to Criteo's recent webinar about "The Power of Product-First Retail Media Strategies," these are the essentials: ✔️ Advanced tools for campaign management, targeting & analytics ✔️ Automation to streamline processes ✔️ Seamless integration with your marketing tools ✔️ Extensive placement options to reach your target audience Does your current platform tick each box? Before you spend more, see what else you should demand from your technology partners!👇 https://okt.to/EFQDNB Skai

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From Aisle to AI: How CPGs Can Conquer Demand Variability Consumer packaged goods (CPG) and food & beverage (F&B) companies face unique challenges in forecasting and demand planning due to omni-channel sales and promotions, product seasonality, and more. In our latest blog by Tom Gregorchik, we dive deep into how CPGs and F&Bs can achieve the optimal demand-supply balance with the help of AI and machine learning. Discover how accurate demand planning and real-time decision-making can drive revenue, protect profit margins, and build strong retailer and consumer relationships. 🔗 Read the full blog: https://bit.ly/4eQ8vr9 #DemandPlanning #CPG #AI #MachineLearning #SupplyChain #BlueYonder #Forecasting #RetailTech

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Sharing some tips on how retailers can use Google-provided insights to better reach shoppers and tailor their advertising this shopping season: 1 If searches for “retro athleisure” are trending, update your product descriptions on your assets and website, tune your Search keywords, and think through promotional discounts to tap into the trend! 2 Use local inventory ads to help shoppers easily see what products are available, right from the ads. Google now automatically sync in-store availability from your website! Read more 👉 https://lnkd.in/e9RrPHSp 

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