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Senior Executive able to build and grow companies. Proactive and Relentless with…
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Articles by Marc
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Why you need a ‘Pay it Forward’ folder
Why you need a ‘Pay it Forward’ folder
This article was published 28 Sep 2023 in the Media Leader…
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HOW TO CONNECT, NOT JUST FOLLOW
HOW TO CONNECT, NOT JUST FOLLOW
I ask people to connect with me, not follow. Connect allows me to speak directly with you.
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Twitter supports “freedom of speech,” but advertisers don't have to pay for it. So, they won't.
Twitter supports “freedom of speech,” but advertisers don't have to pay for it. So, they won't.
I have been watching, like all of you , the Elon Twitter saga. I started writing a rant , then changed and have kept…
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Open roles below, scroll down. So yesterday I posted about Mental Health because I know a lot of people are hurting, I get to talk to folks, I know.…
Open roles below, scroll down. So yesterday I posted about Mental Health because I know a lot of people are hurting, I get to talk to folks, I know.…
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Entrepreneur Roundtable Accelerator NYC
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Internet Oldtimers Foundation
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Lane Buschel
Oracle Advertising's imminent shutdown signals a significant shift in the adtech and martech landscape. The industry is evolving towards centralized data lakes such as Snowflake and Databricks, powered by Composable CDPs like True Story Public Relations client ActionIQ. Today in ADWEEK, Zachary Van Doren, ActionIQ's Head of Strategy, Identity, and Adtech, sheds light on Oracle's missteps and outlines opportunities for brands to craft more intelligent, first-party data-driven strategies. #Adtech #Martech #CDP #DataDrivenMarketing
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Paul C.
💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2
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Nik Hengel
Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising
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Maria Giacobbe, CLMP™️
Hmmmm... Been reading industry reactions to last week's news from The Googs on the 3rd delay to 3P cookie deprecation in Chrome... doesn't look like it's been met with surprise or shock! This time the reason given: 'industry and regulatory pressure make it impossible to move forward'... nothing of course to do with Chrome Privacy Sandbox not being fit for purpose as an impartial and fair alternative solution. Many brands and ad tech players have been experimenting with Sandbox... the click-based retargeting ad techs for one. So, is it telling then, that when one of them announced more layoffs in prep for D-day the other week having stated it could wipe as much as £30-40m off their topline in the second half of the year, that the Privacy Sandbox they have been testing is not a reliable and trusted alternative solution. One thing's for sure... these delays are becoming rather embarrassing for our 'privacy-first, do-it-for-the-greater-good knights in shining armour!' Just pull the rip chord already!
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