About
CMO, Chief Experience Officer and digital transformation leader with ~25 years of…
Articles by Lynn
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What B2B marketers need to know about measurement
What B2B marketers need to know about measurement
By Lynn Teo
Activity
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My colleague Matt Stucky, CFA was in-studio at Bloomberg yesterday joining the always-exceptional Tom Keene and Damian Sassower on “Surveillance” in…
My colleague Matt Stucky, CFA was in-studio at Bloomberg yesterday joining the always-exceptional Tom Keene and Damian Sassower on “Surveillance” in…
Liked by Lynn Teo
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Last week, members of my leadership team and I spent the morning rolling up our sleeves, digging in the weeds (literally), and giving trees the room…
Last week, members of my leadership team and I spent the morning rolling up our sleeves, digging in the weeds (literally), and giving trees the room…
Liked by Lynn Teo
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We are honored to be a tiny part of the comparison! Thanks Lynn Teo! We have had a thrilling week watching several of our clients compete in the…
We are honored to be a tiny part of the comparison! Thanks Lynn Teo! We have had a thrilling week watching several of our clients compete in the…
Liked by Lynn Teo
Experience
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Education
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Activities and Societies: Student Government, Temasek Hall, National University of Singapore Editor-in-Chief, Temasek Hall Annual Publication
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Licenses & Certifications
Publications
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Women in Technology
CMO.com
The “Women In Technology” panel discussion centered on best practices for creating the right workplace DNA. Presented at the Adobe Summit 2017.
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The Experiencing Economy
Contagious Magazine Issue 32
Interviewed by Arwa Mahdawi, Strategy Director, North America of Contagious Communications for an article she authored about how data-driven lives are changing the value we place on experiences.
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7 Ways YouTube Can Grow Its Platform
Mashable
See publicationInterviewed for the article authored by Jeremy Goldman. Shared my perspective on better curation, personalization, and presentation of video content.
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The Future of Shopping is Social
.net Magazine
See publicationAn exploration of social shopping innovations in the realm of f-commerce, cross-channel shopping, interest-graph personalization, and incentivizing brand advocates.
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Social Shopping; Moving beyond group buying to delight and incentivize consumers
Wired UK
See publicationWriteup by Wired UK on my speaking engagement at Frontiers of Interaction 2011 in Florence, Italy.
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iMagazine Interview: Social Factor - Perspectives on Social Shopping
iMagazine
See publicationInterview with iMagazine on the future of f-commerce, group guying, and the potential for integrating retail in-store experiences with e-commerce and mobile platforms.
Honors & Awards
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CA Technologies Marketing Pacesetter Award 2016
CA Technologies CMO Award
Recognized for "outstanding work on getting the new ca.com up and running" and for "revamping and designing a truly best in class site"
Languages
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Chinese
Limited working proficiency
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English
Professional working proficiency
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Malay
Limited working proficiency
Organizations
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Marketing 50
Member
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Ad Council
Leadership Council
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International Advertising Association (IAA)
North American Chapter Board Member
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Wall Street Journal CMO Network
Member
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Founding Member WSJ Women Network
Member
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Wired Media Group Emerging Tech Council
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American Association of Advertising Agencies
Committee Chair for Experience Design Practice
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Singapore Symphony Chorus
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Recommendations received
21 people have recommended Lynn
Join now to viewMore activity by Lynn
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Over the past few months, I’ve had the incredible opportunity to continue my journey at Northwestern Mutual as a Marketing Experimentation and…
Over the past few months, I’ve had the incredible opportunity to continue my journey at Northwestern Mutual as a Marketing Experimentation and…
Liked by Lynn Teo
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I’m so proud to share Sesame Workshop’s first-of-its-kind index on the state of well-being in America. In partnership with The Harris Poll, we’re…
I’m so proud to share Sesame Workshop’s first-of-its-kind index on the state of well-being in America. In partnership with The Harris Poll, we’re…
Liked by Lynn Teo
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With the close of the Olympics yesterday, I can’t help but reflect on the parallel between Northwestern Mutual’s own Annual “Olympics” (our 144th…
With the close of the Olympics yesterday, I can’t help but reflect on the parallel between Northwestern Mutual’s own Annual “Olympics” (our 144th…
Shared by Lynn Teo
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Behind every triumph is a mountain of trials and tribulations. Or more often, a rugged mountain range. While I am inspired by the triumphs (the end…
Behind every triumph is a mountain of trials and tribulations. Or more often, a rugged mountain range. While I am inspired by the triumphs (the end…
Liked by Lynn Teo
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In the financial services industry, trust is our currency. It accumulates over time, and only through consistent actions that adhere to the highest…
In the financial services industry, trust is our currency. It accumulates over time, and only through consistent actions that adhere to the highest…
Liked by Lynn Teo
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Was finally able to attend my first Annual Meeting in person this year! It was so much fun and full of inspiring stories that I will never forget…
Was finally able to attend my first Annual Meeting in person this year! It was so much fun and full of inspiring stories that I will never forget…
Liked by Lynn Teo
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More than 20 years ago, I joined Northwestern Mutual because of its mission and values, including a commitment to service over self. It’s not…
More than 20 years ago, I joined Northwestern Mutual because of its mission and values, including a commitment to service over self. It’s not…
Liked by Lynn Teo
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