Liz Wilson

The countdown is on! Ready to take the stage with a talented group of professionals in the omnichannel landscape at Retail Summits next week. If you’re attending and would like to chat 1:1 please reach out! #omnichannel #ecommerce #retail #cpg #retailmedia #digitalmarketing #mediaplanningandbuying

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As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.

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Out of high school, I didn't go straight into college. I went into the workforce. I got a job at the Oakland Tribune selling retail advertising. This was in 1999 at the peak of the dot com phenomenon. Now, after 25 years in the ad game, here are the top 3 lessons: 1) Always have a next step!  When someone reads your ad, there should be a clear call to action to one of your highest converting landing pages. This could be your opt-in page where you give away a free video or .pdf... Or you can send folks directly to a sales letter for one of your great front-end offers that converts. Remember: When you start spending money on advertising, you need to have a system in place that can turn those clicks into profit within minutes... So you can recoup your advertising expenses fast and cycle them back into more ads for more sales. 2) Engineer an automated selling machine! With advertising, you can reach millions of people per day. Traffic is no longer a problem. Once you're getting a positive return on your ad spend, you can scale your reach every day without going out of pocket any extra money. Just keep cycling your revenue back into more ads to create a snowball effect in your reach and sales. But... If you're having to do coaching after each sale... You won't be able to scale your ads and campaigns because you become the bottleneck. This is why I recommend selling simple low ticket info-products at first. ( Like these: https://lnkd.in/gGYkj39Z ) The key here is to automate everything so your 'system' could effortlessly handle 25, 100 or even 1000+ sales per day. You don't need any fancy funnel software for this. The tech is super simple. Any landing page builder and shopping cart are more than enough. 3) Test more! Way too many folks put out one or two ads and then give up because their first attempt wasn't a blazing success. Look... Advertising is a lot like baseball when it comes to the numbers. The average batting average of MLB hall of famers is .303.  This means that the best players ever were called 'out' 7 times for every 3 hits. That's more than twice as often. In advertising, I don't even have that good of a hit rate. I'm about 2 hits for every 10 tests. Which means I can have a bad-streak of 7 or 8 ads in a row that don't convert! So, test more. Make sure you're launching 10 or 20 ads over the next couple of months to give yourself enough at-bats to get a base hit! Now, this can seem daunting if you don't have experience writing ads... And honestly... Writing ads becomes daunting even with experience.  Having to sit down at my laptop and write for an hour or two, multiple times per week is draining. But no one else on my team could write great ads for our brands... So I went on a mission to figure out how to get AI to write ads that out-perform my best ads. Here's what I came up with: https://lnkd.in/gEByrcDj Miles "The Modern Ad Man" Beckler

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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The 2024 election is going to increase your ad costs—no matter what you’re advertising. Here’s how. As seen in the ever-excellent DTC Daily newsletter, political ad spending is going to reach $10-16 billion in 2024. 70% of that is going to traditional media while 30% will be spent on digital channels. This influx of ad spending is going to drive up CPMs and CACs across the board, creating fierce competition for e-commerce brands. To navigate this, brands need to: Know key events and dates: Track major political events like debates and conventions—they’ll significantly impact ad spend. Analyze historical data: Expect a 10-30% increase in CPMs across channels during election periods. Diversify spend: Explore channels like OOH, influencer partnerships, and podcast advertising to balance media efficiency ratios. Planning accordingly to save on cost increases.

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Wait Vanessa, what is System1? So, you're no longer with ALDI? That’s right. And you're not working for a Creative Agency? Correct. And System1 is what now? A Creative Effectiveness platform. What's a Creative Effectiveness platform? We 'Test Your Ads'. Almost all of them. You do what now? Yes we test Ads that hit the market and provide results in as quick as 24 hours. Want to go deeper? We do that too. So, you know how my Ads have performed? Most likely, yes. System 1 thinking, isn't that from Daniel Kanheman's 'Thinking, Fast and Slow'? Sure is. Want to know more? Come join us for our Happy Hour next Tuesday September 17th @ 5pm. I promise not to bore you too much with what it was like as a young Account person in the early 2000's.

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Curious about how a clean room operates? Check out this demo to experience the capabilities of the LiveRamp Clean Room powered by Habu! Learn how you can run straightforward queries, generate comprehensive reports, and consolidate data from all channels seamlessly—all without any coding required.

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Just a few spots left and just one week away! Bring your teams for some hands-on marketing planning activities. Join a track for a half day session: 1. Brand Personas 2. Content Marketing 3. Marketing Plan on a Page

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Exciting news today: Yahoo DSP advertisers now have seamless access to Kroger audiences! We believe in the power of precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. Our purchase-based data with flexible buyer controls is the new model for leveraging first-party data and reducing programmatic advertising waste. Read more here: https://lnkd.in/g_aUBEVM

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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New Insights on Gen Alpha to help brands prepare.

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Calling all Retail & CPG Leaders at #SalesforceConnections! ☕️ Struggling to personalize customer journeys across a complex retail landscape? Join Jon Jessup, CEO of 1440, for an exclusive breakfast roundtable tomorrow morning. Jon will dive deep into leveraging AI to unlock growth for your Retail or CPG brand. #GenAI #CNX24

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window to the weekend. wrapping a very full week of American Marketing Association events and board meeting. more to follow next week, but sharing this view from our Chicago office space. the future is bright. 😎 #boardservice #marketing #strategicplanning

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We are excited to announce this partnership. Providing greater transparency and data fidelity for targeting and measurement is paramount to the future of our industry as signal loss continues to accelerate. Cara Pratt & the entire Kroger Precision Marketing team are true leaders in the Commerce Media space, and it's an honor to collaborate with them. With this integration, Yahoo DSP customers can leverage Kroger's rich, first-party data to activate precision audiences and measurement across omnichannel media activations.   Adam Roodman, Alia Lamborghini, Beau Ordemann, Beth Nussbaum Gross, Mike Brunick, Stephen McDermott, Jason Zollan, Sekema Newton, Danny Dikovsky, Elizabeth Herbst-Brady, John Grad, Kevin McVey, Amy Hamers, Christy Corthinos, Danae McDuffee Downing, Anthony Winters, MBA, Kate K. Donahue, Dave Pallett, Kyle Loos, Jeff Rich Mark Fleisch

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Well what can I say, #Saleslove yesterday was nothing short of amazing. I had the pleasure of sharing the stage with Salesloft CMO Randy Littleson for a fireside chat on how leading revenue teams are working with AI, intent signals & person-based ads to navigate growing buying groups. However, getting to meet so many of the Salesloft team & revenue leaders from across the US was the highlight. Looking forward to continuing our discussions as we move forwards. #Networking #Partnership

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