About
As a global brand marketer, I've been the trusted expert for global companies tackling…
Articles by Lisa
Contributions
Activity
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Revitalizing a Legacy Brand When Orville Redenbacher faced four straight years of decline, we turned things around by tapping into an emotional…
Revitalizing a Legacy Brand When Orville Redenbacher faced four straight years of decline, we turned things around by tapping into an emotional…
Shared by Lisa Perry
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Fail early! Fail often! Fail cheap! These and other great lessons from #evolution24 Practicing Lesson 7 today, “sharpening the saw.” In the…
Fail early! Fail often! Fail cheap! These and other great lessons from #evolution24 Practicing Lesson 7 today, “sharpening the saw.” In the…
Liked by Lisa Perry
Experience
Education
Licenses & Certifications
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Get Ready for Generative AI
LinkedIn
IssuedCredential ID c0263d454416ed5c55d83ae2dc7933f938097bbf1637dc985b6e24fd851985fa
Volunteer Experience
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Board Member, Head of Marketing & Media
The Heart Touch Project
- 6 years
Health
The Heart Touch Project is a non-profit organization, a leader in the training and delivery of compassionate therapeutic touch for medically fragile and terminally ill patients for improving the lives for them, their families, and their caregivers.
♦ Redesigned website that helped drive partnerships with UCLA Medical Center, Cedars Sinai Medical Hospital, Providence, and Children’s Hospital LA.
♦ Drive fundraising activities to drive annual fundraising goals. -
Board Member, Marketing Chair
Pacific Heart, Lung & Blood Institute
- 3 years
Health
The Pacific Heart, Lung, and Blood Institute is focused on improving the prevention, diagnosis, and treatment of heart, lung, and blood diseases through independent research, collaboration, and education.
As Marketing Chair, drive brand awareness, attendance, and fundraising for key events. -
Board Member
Gospel Literature International
- 5 years
Education
Provide fiduciary guidance and ensures the company has adequate, well-managed resources at its disposal.
Publications
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How To Develop A Brand Strategy, A Step-By-Step Guide
Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.
A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.
In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding…Businesses want a brand that exceeds expectations. With a solid and effective brand strategy, you will see a return on your investment, stand out from your competitors, and capture your customer's attention.
A brand strategy is a foundation of how your business connects with those that will make or break your business: your customers.
In this book, Lisa Perry shares a step-by-step brand strategy guide for you to be able to put into action immediately. She draws on the branding work she's done throughout her career working for companies like The Walt Disney Company, Coca-Cola, ConAgra Brands, and Activision to emerging growth start-ups.
In this book, you'll learn:
The foundational elements of a brand strategy
The benefits for you and your organization
Real-world examples
Templates for implementation
This book will give you the tools to develop a strong brand strategy to distinguish your brand in the marketplace, driving business growth and giving your customers a reason to choose you over your competitors.
Projects
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Old Dogs/New Tricks - Breathing New Life into E-Mail Marketing Panel
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PHLBI - Unmasking the Cure for Cancer Gala
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Marketing Chair that led the "UnMasking the Cure for Cancer" gala event, supported by Jaime Fox. Celebrities donated painted masks to help raise funds for research to fight cancer.
Other creatorsSee project -
The Heart Touch Project Website Redesign
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As head of Marketing & Media, developed a new website, solidifying brand presence for the Heart Touch Project, that helped drive partnership opportunities with UCLA, Cedar Sinai Medical Center, Providence, and Children's Hospital LA.
Other creatorsSee project
Honors & Awards
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Top 15 Marketing Experts
Influence Digest Media
Los Angeles, is a city known for its diverse cultural landscape, entertainment industry, and booming tech sector. It attracts a multitude of marketing experts who thrive in its dynamic environment. These professionals are adept at leveraging LA's unique blend of creativity and innovation to craft compelling marketing strategies that resonate globally. Whether in film, fashion, tech startups, or traditional industries, LA's marketing experts excel in creating campaigns that capture attention…
Los Angeles, is a city known for its diverse cultural landscape, entertainment industry, and booming tech sector. It attracts a multitude of marketing experts who thrive in its dynamic environment. These professionals are adept at leveraging LA's unique blend of creativity and innovation to craft compelling marketing strategies that resonate globally. Whether in film, fashion, tech startups, or traditional industries, LA's marketing experts excel in creating campaigns that capture attention, drive engagement, and propel brands to success in the competitive global market.
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Grammarly Ambassador
Grammarly
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Work It Daily Ambassador
Work It Daily
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Best Cannabis Infused Chocolate Category, Bhang
WeedCon
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Bronze Award: Volunteer Engagement & Leadership
CASE District VII Awards of Excellence
Volunteer Engagement & Leadership - Our Alumni Making Their Mark on the World Brochure
The CASE VII annual awards program showcases best practices in alumni relations, fundraising, public relations, advancement services, special events, communications, and more. -
Silver Award: New Program Initiatives for Alumni Town Halls
CASE District VII Awards of Excellence
The CASE VII annual awards program showcases best practices in alumni relations, fundraising, public relations, advancement services, special events, communications, and more.
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Fruit Ninja Puss In Boots Mobile App, Ranked #2 Globally
iPhone
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Kung Fu Panda 2 Mobile App, Ranked #8
iPhone
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Best Animated Video Game - Ratatouille
Annie Awards
The Annie Award for Best Animated Video Game is awarded annually by ASIFA-Hollywood, a non-profit organization that honors contributions to animation, to one animated video game each year.
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Best Animated Video Game - Ultimate Spiderman
Annie Awards
The Annie Award for Best Animated Video Game is awarded annually by ASIFA-Hollywood, a non-profit organization that honors contributions to animation, to one animated video game each year.
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Best New Product Introduction - Homestyle Bakes
IRI
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Most Valuable Team - Homestyle Bakes
Conagra Foods
People winning through teamwork and innovation, delivering results with a personal commitment and a bias for action.
Organizations
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American Marketing Association
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Network of Executive Women
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POV.la
Member
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Recommendations received
35 people have recommended Lisa
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As CEO, people often ask me if Twilio is returning to the office. My answer is simple: Not while I’m here. For me, it’s all about impact. If you…
As CEO, people often ask me if Twilio is returning to the office. My answer is simple: Not while I’m here. For me, it’s all about impact. If you…
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