Lisa Musich

The disconnect between OEMs and Dealership CRMs is a growing challenge in today’s market: In an era where seamless customer experience is more critical than ever, the gap between OEMs and dealership CRMs is holding many brands back - Inconsistent Data – When manufacturers and dealers aren’t aligned on customer information, it leads to fractured communication and missed opportunities for follow-up. Fragmented Engagement – Without a unified approach, customers experience inconsistencies in how they’re engaged across online, in-store, and service touch points. Lost Loyalty – Customers expect a cohesive journey, from inquiry to after-sales service. Disconnects result in dissatisfaction, impacting both sales and retention. In today’s competitive landscape, where personalised experiences and real-time communication are key, this disconnect can hurt both brand perception and dealer performance. To stay ahead, OEMs need to bridge this gap by embracing end-to-end customer engagement solutions that ensure alignment across every touchpoint. How is your brand handling the OEM-dealership CRM disconnect? Imagine a connected approach empowering OEMs and dealers to deliver the experience customers expect...I have the answer. #AutomotiveIndustry #CustomerExperience #CX #OEM #Dealerships #AutomotiveCRM #CarSales #CustomerEngagement #DigitalTransformation #DealershipPerformance #BrandLoyalty #KaisaCX

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I'm paraphrasing, but a long time ago some executive in the automotive industry told me that if your brand was relying on fleet sales to prop itself up, something was seriously wrong. That was the old days, when "fleet sales" meant selling 10,000 white Buick Skylarks to Enterprise just to keep production numbers looking good. Today, there's a staggering amount of innovation coming out of fleet services. And it's not just for the huge fleet customers with tens of thousands of pickups on the road. Even if you're a one-man plumber with a single van, brands like Ford Motor Company have a solution for you. What's really exciting to see is how this is going to influence EV sales in the fleet segment. If a purchasing manager gets a report that models the reduction in maintenance and fueling costs for a fleet of 2,000 Transit vans or Lightning Pros by shifting to electric power, they'd be out of a job if they ignored it. Your average consumer may not like the idea of connected services, but fleet managers live for it and are willing to pay for it.

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As the automotive industry continues to evolve in these changing times, it’s necessary to creatively innovate. Ford has done just that with Ford Pro. Ford Pro brought in $3 billion during just the first three months of this year. It functions as a “one-stop shop” for businesses, and that — in my opinion — is where the real value lies. The unit services companies and the government and offers work-ready vehicles, service, software, charging and financing solutions. It’s comprehensive and efficient. This concept, the end-to-end ecosystem is actually very much also a part of ParkMyFleet’s DNA. We welcome every type of fleet and the company has comprehensive offerings, including servicing, cleaning, charging/fueling and remarketing, among many others. Because at the end of the day, our most valuable asset in business is efficiency. Enabling a customer to maximize efficiency is simply a winning formula. #remarketing #auto #autoservice #mobility #Ford #FordPro #Tech #Fordtech https://lnkd.in/gZ6kGdfU

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GM Sets Course for 2024: Positive Signs for North American Dealerships General Motors (GM) recently released its financial results for the fourth quarter, showcasing strong performance that surpassed Wall Street expectations. The company reported Q4 revenue of $42.98 billion, a notable increase over the projected $38.67 billion. This revenue boost contributed to an earnings per share (EPS) of $1.24, beating the expected $1.16. For the entire year, GM achieved a revenue of $171.8 billion​ InvestorPlace​. Looking forward to 2024, GM has set a promising financial outlook. They project a net income range of $9.8 billion to $11.2 billion, indicating a strong profitability potential. Additionally, they forecast an adjusted EBIT (earnings before interest and taxes) between $12 billion and $14 billion, reflecting a healthy operational performance. The expected EPS ranges from $8.50 to $9.50​​. General Motors's financial strength and strategic projections for the upcoming year present a promising business landscape for North American dealerships and the captive arm. The financial results and forecasts indicate a steadfast commitment to growth and adaptation in a challenging market, which bodes well for dealership owners and industry leaders regarding vehicle sales and potential financing options through GM's financial services arm. #GM #Auto #Earnings

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Thanks to David Kiley and WardsAuto for hosting me on their award winning podcast at AutoTech Detroit. In this episode we discussed a number of critical trends now in the shift to SDV, including modern vehicle networks, vehicle data, OEM in-house design vs outsourcing, zonal architectures and more. #podcast #technology #automotive

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Calling all my automotive contacts - you don't want to miss the next GA4 webinar with my friends and trusted colleagues Colleen Harris and Erin Zaborac. The Google Whisperer herself (looking at you Colleen) and Erin will take you through a super rich and actionable session on GA4 reporting specific to the auto industry, and how making data-driven decisioning is about more than just hard conversions – engagement is also key. Highlights will include this and much more! 1.    Automotive Standards Council (ASC) event details 2.    Hard conversions vs Engagements, and how to track both 3.    Custom Dimensions for Sales & Fixed Ops 4.    Manager’s Guide: What to track daily, weekly, and monthly for continued success Don't miss out! Register today! https://lnkd.in/g2MgjPS2 #googleanalytics4 #automotive #digitalmarketing

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