Linda Goodman

Find the Right Book Distributor: What Does Book Distribution Entail? Book distribution is crucial for ensuring your book reaches a wide audience. It involves making your book available to retailers both online and in-store through major publishing wholesalers. To navigate this densely populated market effectively, it's essential to engage a professional distributor who can represent your title to major and independent bookstores. Key Responsibilities of a Book Distributor: - Building and nurturing relationships with retail and wholesale buyers. - Understanding seasonal timing for optimal book placement. - Guiding authors through the distribution process seamlessly. - Setting up book pages with online retailers to enhance visibility and accessibility. Choosing the right book distributor can significantly impact the success of your book in the competitive market. Ensure you partner with a distributor who possesses the expertise and network to maximize your book's reach and sales potential. #BookDistribution #Publishing #Authors #BookMarketing

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Your best marketing advice? Start or stop doing? I asked 8 smart B2B marketers this at Exit Five's event in Burlington Vermont this week. So much wisdom was shared on and off the stage at this incredible event. Thanks to the following for sharing in this short video: Ryan O'Hara, Graham Ahner, Gab Bujold 💀 , Sahil Patel, Charanyan Venkataraghavan 🦸 , Lashay Lewis, Natalie Marcotullio, Alec Shirkey

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The 2023 Association of National Advertisers Response Rate Report shows that direct mail ROI outperforms all other marketing media, reporting the highest ROI of 161% when sent to house lists. #marketing #directmail #email #socialmedia #search #digitalmarketing #printmarketing #ROI

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I am not for everyone! Today on the Promo UpFront #podcast, Bill Petrie and I discuss the ASI and PRINTING United Alliance merger, the Scouting America rebrand, and why we should not be chasing everyone as our customer. Watch or listen now (unless I am not for you)! #branding #marketing

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In the supplement business, delays in communication can lead to costly issues. That's why manufacturer accessibility should be a top priority. Imagine having a product launch, → but hitting a roadblock with labels or production timelines. If your manufacturer is unresponsive, → that small fire could quickly become a major blaze. True accessibility means: → having a direct line to knowledgeable professionals who can promptly address your concerns without runarounds or delays. Look for a partner that: → Responds quickly during business hours across channels → Provides transparent updates and anticipates needs → Can rapidly loop in subject matter experts Don't settle for manufacturers that treat you as just a number. You deserve a partner that understands your business urgency and has the resources to match it. Test accessibility upfront during the vetting process. *** Check out my free guide that teaches you the 5 steps process for building a successful supplement brand(link in the comments)

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I frequently read detailed multi-page start up business plans with pages of description and financial detail of every line including details such as paper supplies and print ink. However, one of the most important drivers of the plan–the product forecast–is often comprised frequently of a few paragraphs or less. In point of fact, forecasting is often relegated to a minor role in the business plan, and often key elements are overlooked. The product plan is a critical component of your startup process. Get your free template here ⬇️

Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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It’s hard to admit that B2B marketing is broken, despite all the evidence 💔   According to a recent Forrester report, the majority of B2B buyers agree that the “materials they get are extraneous and that they get more value from other sources,” and that “vendors provide too much material and it’s focused on style rather than substance.”     Maybe marketers have been reluctant to say this out loud because they haven’t had a great solution.     Until now, that is.     #AI-powered content engines can paint a much more detailed picture of individual decision-makers’ journeys and shifting needs. That way, additional content can be developed to colour in the gaps — or will be created on the fly by dynamic teams of expert editors.     We have the power to put B2B marketing back together — into something much, much better. #b2bmarketing #contentmarketing #digitalmarketing Group SJR

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Navigating Macro Trends & Maximizing E-Commerce Success with Tyler Jefcoat In this episode of Toy Business Unboxed, we’re joined by Tyler Jefcoat, Founder and CEO of Seller Accountant, a financial coach for e-commerce sellers managing over $100 million in sales. Tyler shares invaluable insights into the macroeconomic trends shaping the industry, from the potential easing of interest rates to shifting consumer demand back toward products over experiences. We’ll also dive into how to build a profitable brand, manage cash flow, and prepare for a future business exit. Whether you're a seasoned seller or just starting out, this episode is packed with advice to help you thrive in today’s dynamic marketplace.

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Unlocking the Secrets of Market Research with Children: A Comprehensive Guide Discover how traditional market research methods fall short when it comes to understanding children's needs and preferences. Learn why interpretation and child development knowledge are crucial to effectively listen to and implement children's feedback. #MarketResearchWithChildren #ChildrensNeeds #ChildDevelopment #ListeningToKids #ImplementingFeedback #UnderstandingPreferences #ResearchMethods #ChildrensOpinions #EffectiveCommunication #MarketResearchInsights

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What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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Success in publishing requires a solid plan. 📖 The Best Seller Blueprint provides actionable insights and proven strategies to help your book reach the top of the charts. Ready to become a best-selling author? https://lnkd.in/gp6iXGac #BookLaunch #PublishingSuccess

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There’s a reset going on in consumers’ minds. 🧠🧠🧠🧠 Consumers have absorbed news about inflation 💸💸💸 and have been willing to pay more for the goods that they want, particularly in food, beverage, and personal care — but there are signs of even more price resistance and shifts in buying habits. So it's no surprise that companies are reducing staff. And the first departments getting hit are creative and marketing - the primary fuel for your sales "machine". Here’s the thing: Your internal team may be gone (or a lot smaller than it used to b), but the work, the marketing initiatives, the expectations -- are still there. When internal resources disappear and the folks who are left, have a 4x workload, how do you get it done????? Find out why now is the time to make some bold moves, and how to use strategic partners like Retail Voodoo to pivot quickly while managing your budgets. https://lnkd.in/geywhW2y #inflation #partners #marketing #design #strategy #CPG #packaging #foodandbeverage #personalcare #retail #retailvoodoo

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Trade shows are a great way for companies to showcase their products and services, network with potential clients, and generate leads. One key element of a successful trade show exhibit is the display itself. While there are many off-the-shelf options available, investing in a custom trade show display can offer a number of benefits that can help you stand out from the competition. Here are five benefits of custom trade show displays: 1. Unique design: One of the biggest advantages of custom trade show displays is the ability to create a unique and eye-catching design that accurately represents your brand. With a custom display, you can incorporate your company's logo, colors, and messaging in a way that will be memorable to attendees. 2. Tailored to your needs: Custom trade show displays can be designed to meet your specific needs and requirements. Whether you have a large booth space or a small area to work with, a custom display can be created to fit the space perfectly and make the most of the available real estate. 3. Versatility: Custom trade show displays are versatile and can be easily reconfigured to suit different trade show layouts or design preferences. This flexibility allows you to use the same display for multiple events without having to invest in a new booth each time. 4. High-quality materials: Custom trade show displays are typically made with high-quality materials that are durable and long-lasting. This means your display will be able to withstand the wear and tear of being transported to and from trade shows and used multiple times without showing signs of wear. 5. Increased brand visibility: A custom trade show display can help increase your brand visibility and make a lasting impression on attendees. By creating a visually appealing and well-designed display, you can attract more visitors to your booth and generate greater interest in your products or services. Overall, investing in a custom trade show display can help you stand out from the competition, attract more attendees to your booth, and ultimately increase your chances of success at trade shows. Consider working with a professional exhibit design company to create a custom display that will help you achieve your trade show goals. #TradeShowDisplays #CustomExhibits #ExhibitDesign #TradeShowMarketing #EventMarketing #BrandVisibility #ExhibitSolutions #CustomDisplays

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