About
"Everyone has a personal brand, by design or default." -- Lida Citroën
Let’s…
Services
Courses by Lida
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Having an Honest Career Conversation with Your Boss1h
Having an Honest Career Conversation with Your Boss
By: Lida Citroën
Articles by Lida
Contributions
Activity
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Resist hiding from challenging conversations. Get out in front rather than waiting until someone approaches you. Make the choice to raise your hand,…
Resist hiding from challenging conversations. Get out in front rather than waiting until someone approaches you. Make the choice to raise your hand,…
Shared by Lida Citroën
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This is what inspires me! Along with many others who support the military community, to go above and beyond every day in our commitment to serve…
This is what inspires me! Along with many others who support the military community, to go above and beyond every day in our commitment to serve…
Liked by Lida Citroën
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I’m happy to share that I’ve obtained a new certification: Recruiting Veterans from LinkedIn!
I’m happy to share that I’ve obtained a new certification: Recruiting Veterans from LinkedIn!
Liked by Lida Citroën
Experience
Education
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Pomona College
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Activities and Societies: Disc Jockey, KSPC radio, Editor/Publisher "Minds Eye" magazine
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Volunteer Experience
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Member Board of Directors
Project Sanctuary
- Present 2 years
i18n_veterans
Project Sanctuary is the leader in transforming how military families heal. We believe that when one military member serves, the entire family serves. Our professional staff of counselors, social workers & recreation therapists provide critical support, through therapeutic retreats, to at-risk service members and their families.
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Member Board of Directors
International Board of Credentialing and Continuing Education Standards (IBCCES)
- Present 8 years 11 months
Health
In 2001, IBCCES identified a need for standardization within healthcare, education, and corporate environments to meet the growing needs of those with cognitive disorders. We assembled a board of thought leaders and experts in these fields to address the growing international need and create a series of certification programs in autism, ADHD, sensory disorders, dementia, mental health, dyslexia, and other cognitive disorders and special needs.
Our globally recognized certification…In 2001, IBCCES identified a need for standardization within healthcare, education, and corporate environments to meet the growing needs of those with cognitive disorders. We assembled a board of thought leaders and experts in these fields to address the growing international need and create a series of certification programs in autism, ADHD, sensory disorders, dementia, mental health, dyslexia, and other cognitive disorders and special needs.
Our globally recognized certification programs were established to set the industry standards and create a worldwide community of trained and knowledgeable professionals. As the impact of cognitive disorders now reaches 1 in 4 people, our team continues to grow and expand our reach to ensure professionals in these industries are aware of the latest research and applications. -
Instructor -- Personal Branding for the Transition
United States Air Force Academy
- Present 10 years 5 months
I teach a personal branding program to transitioning military members from the Air Force. Each month, my class is featured in the TAP program. Quarterly, I teach a longer, more intensive workshop for military veterans, active duty and military spouses to help them make a successful civilian transition.
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Mentor
Veterati
- Present 7 years 11 months
Social Services
Veterati is a digital platform for veterans and military spouses to access mentorship-on-demand from successful professionals and entrepreneurs.
- Conducted over 185 Mentoring hours
- Mentor transitioning military veterans and military spouses on topics ranging from: how to successfully navigate the civilian career search, build their personal brand, and launch a business.
Publications
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The New Rules of Influence: How To Authentically Build Trust, Drive Change, and Make an Impact
Berrett-Koehler Publishers
AVAILABLE now!
Today, executive presence, as we were taught, is outdated. No longer should the focus be solely on commanding gravitas, speaking with eloquent communication, and dressing the part (image). The images of "executive presence" typically showed a middle-aged white man in a business suit and red power tie. The problem is that many people today don't look like that. We aren't executives, middle-aged, or male.
So how do we build presence and assert influence, whether…AVAILABLE now!
Today, executive presence, as we were taught, is outdated. No longer should the focus be solely on commanding gravitas, speaking with eloquent communication, and dressing the part (image). The images of "executive presence" typically showed a middle-aged white man in a business suit and red power tie. The problem is that many people today don't look like that. We aren't executives, middle-aged, or male.
So how do we build presence and assert influence, whether that's in a meeting or a movement? That's where my New Rules of Influence come in.
Here, I share a fresh and accessible way to achieve influence, build community around an idea or initiative, and assert your vision in meaningful ways.
This book is for anyone who feels their voice has been marginalized, unrecognized and unseen. Now, everyone with passion and purpose in their heart has the capacity to authentically build trust, drive change, and make an impact. -
Reputation 360: Jumpstart your career by building a positive personal brand
Palisades Publishing
For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand—online and in person.
In a post-COVID world, tools like social networking, narrative, image and relationships matter more than ever before. Today, standing out from the competition, being recognized for the value you…For professionals launching their careers, the hard work begins even before the first job. As the global business becomes increasingly competitive, young professionals and entrepreneurs recognize the importance of building and shaping a powerful and compelling personal brand—online and in person.
In a post-COVID world, tools like social networking, narrative, image and relationships matter more than ever before. Today, standing out from the competition, being recognized for the value you offer and building a career that is meaningful and impactful requires careful attention. In REPUTATION 360: Jumpstart your career by building a positive personal brand, award-winning personal branding and reputation management authority, Lida Citroën, offers relatable and powerful insights, resources, tips and exercises for young professionals to build, grow and sustain a meaningful personal brand and reputation.
NYC Big Book Award Winner Career Category 2022 -
Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation
Kogan Page
Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.
Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If…Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.
Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.
To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career
3rd PLACE: 2022 CIPA EVVY Awards - Self-help -
Success After Service: How to Take Control of Your Job Search and Career After Military Duty
Kogan Page
Figuring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world.
The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service is written to…Figuring out your next move after transitioning out of the military should start before your last day. Prepare yourself emotionally and professionally to put those hard-earned skills in context of the civilian world.
The transition from military to civilian life is more than just a title change; it is a whole new life experience with the sense of excitement and possibility that accompany a transition. Whether you're preparing to retire or separate, Success After Service is written to help all veterans succeed in the civilian workplace.
Success After Service provides the tools, resources and strategies to help you adapt to the civilian workplace and evaluate post-military career options. Whether you become an entrepreneur, move into the corporate world or pursue higher education, you will learn how to develop a portfolio of career assets, including your résumé, elevator pitch, online profiles, interview acumen and professional network, empowering you to begin your new career with confidence and clarity. Success After Service is the perfect guide for transitioning military and veterans who seek a coherent set of strategies, resources and steps for building a meaningful, deliberate and rewarding post-military career. -
Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees
Palisades Publishing
With hundreds of thousands of military Veterans entering the workforce each year, employers of all sizes are curious about hiring and engaging with Veterans; however, the complexity of this workforce can be overwhelming. In Engaging with Veteran Talent, Lida Citroën gives a simple, yet comprehensive, overview of getting started; building the program; and gathering best practices for growing a Veteran-hiring initiative.
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Your Next Mission: A personal branding guide for the military-to-civilian transition
Palisades Publishing
Your Next Mission: A personal branding guide for the military-to-civilian transition is a powerful and comprehensive new employment resource for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book addresses the gap in current tools available for transitioning military personnel, by offering a clear, compassionate, and compelling guide to:
- building a unique personal brand;
- evaluating career options based on individual values;
-…Your Next Mission: A personal branding guide for the military-to-civilian transition is a powerful and comprehensive new employment resource for the millions of veterans currently or soon-to-be transitioned into the civilian sector. This book addresses the gap in current tools available for transitioning military personnel, by offering a clear, compassionate, and compelling guide to:
- building a unique personal brand;
- evaluating career options based on individual values;
- understanding rules of the corporate and professional market place;
- leveraging powerful strategies for social media, image, body language and more; and
offering clarity in the job search process. -
Reputation 360: Creating power through personal branding
Palisades Publishing
This best-selling book on reputation management teaches you how to identify your personal brand, target audiences, understand feedback and market yourself for success! Living with authenticity is key in business. In Reptuation 360, Citroen provides step-by-step instruction for building a powerful personal brand, including: elevator speech, networking in your industry, creating a unique image, managing your body language, and using social networking to build your brand online! And, she includes…
This best-selling book on reputation management teaches you how to identify your personal brand, target audiences, understand feedback and market yourself for success! Living with authenticity is key in business. In Reptuation 360, Citroen provides step-by-step instruction for building a powerful personal brand, including: elevator speech, networking in your industry, creating a unique image, managing your body language, and using social networking to build your brand online! And, she includes more than 15 real-world case studies to bring the concepts to life.
Honors & Awards
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Top 15 LinkedIn Experts In Denver In 2023
Influence Digest.com
Influence Digest.com compiled a list of the top LinkedIn Experts in Denver in 2023, which includes LinkedIn profile optimizers, LinkedIn Learning Instructors, Resume writers, and more.
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Top 25 Best Executive Coaching Programs
Leadership 500 - HR.com
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Recipient, Beatrice Montoya Award
Veterans Passport to Hope
This award recognizes an outstanding civilian volunteer who has passionately assisted wounded warriors through their actions and/or inspired others while helping service members as they return home from wartime. This award endeavors to appreciate and celebrate the outstanding effort in which a civilian volunteer has selflessly given to their community, to veterans, or to veterans organizations.
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Top Small Company Award
Leadership 500 - HR.com
Organizations
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International Association of Women
Member
- Present"The International Association of Women (IAW) is a global in-person and online professional networking platform that provides women with the forum, education, and services to thrive in an interconnected world. IAW members have diverse backgrounds, beliefs, perspectives, and lifestyles, but with one common bond—their ability to succeed."
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National Association of Veteran-Serving Organizations (NAVSO)
Member, Board of Advisors
- Present -
International Board of Credentialing and Continuing Education Standards (IBCCES)
Member, Board of Directors
- PresentThe International Board of Credentialing and Continuing Education Standards (IBCCES), was established to meet the credentialing needs of professionals who work with individuals with special needs. In 2001, IBCCES first established the industry standards for a Certified Autism Specialist. In addition to the Certified Autism Specialist, IBCCES has multiple certification programs designed around cognitive disorders. Each year these standards for each program are reviewed and updated by our board…
The International Board of Credentialing and Continuing Education Standards (IBCCES), was established to meet the credentialing needs of professionals who work with individuals with special needs. In 2001, IBCCES first established the industry standards for a Certified Autism Specialist. In addition to the Certified Autism Specialist, IBCCES has multiple certification programs designed around cognitive disorders. Each year these standards for each program are reviewed and updated by our board of industry professionals including researchers from leading universities, a former state level special education director, industry leaders, as well as clinicians in the fields of mental health, behavior analysis, speech and language pathology, school psychology, occupational therapy, and parents. Our standards are used by organizations all over the world to ensure the highest quality of care and training for professionals in the field of Autism and other cognitive disorders.
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National Association of Veteran-Serving Organizations (NAVSO)
Member, Board of Directors
-NAVSO answers the call for a national collaborative for the Nation’s 40,000+ veteran-/military-serving organizations. Serving as a trusted, neutral convener stitching together like-minded public and private organizations seeking to deliver more effective and efficient services for veterans and military families, NAVSO empowers service providers, stakeholders and advocates with web-based tools, best practice sharing, and resources to ensure collective success as they respond to the evolving…
NAVSO answers the call for a national collaborative for the Nation’s 40,000+ veteran-/military-serving organizations. Serving as a trusted, neutral convener stitching together like-minded public and private organizations seeking to deliver more effective and efficient services for veterans and military families, NAVSO empowers service providers, stakeholders and advocates with web-based tools, best practice sharing, and resources to ensure collective success as they respond to the evolving needs of veterans and military families. I am proud to serve on this national board of passionate and committed leaders serving those who have served -- our Nation's Heroes.
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Autism Society of Colorado
Board of Directors
-The mission of the Autism Society of Colorado (ASC) is to improve the lives of all affected by autism.
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ESGR (Employer Support of the Guard and Reserve)
Volunteer Member
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SHRM
member
Speaker at 2016 Annual SHRM Conference ("Business case for hiring veterans") Speaker at 2017 Annual SHRM Conference ("Best practices in hiring military veterans")
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