Lee Moskowitz 🌈

Honestly, just talk to your happiest customers, ask them questions, then listen for any great soundbytes, phrases, analogies, etc. If anything stands out or explains your product in a simple yet relatable way, take it and use it to craft copy!

Pick a project/campaign that started out rough or had poor initial results, but then succeeded after you made changes based on data. Talk about -What the initial strategy/tactics were -How you identified the issues -What you changed and why -The end reults -How you communicated all of this to other stakeholders

Combining lead scoring with lead nurturing is a great way to identify who your hot leads or MQLs are. For example, you can do additive scores for the number of emails opened, clicked, etc. during the email nurturing.

Choosing a relevant topic means figuring out what the leaders in your audience's field are actually talking about. Start by delving into social listening, observing the discussions and themes prominent leaders in your target field are actively engaged in. This allows you to tap into current industry conversations and identify the pain points and challenges your audience is grappling with. Couple this social listening approach with thorough keyword research. Use a tool like ahrefs to identify keyword opportunities and keyword volume. gaining traction in your industry, as this insight will guide you on search intent. Then combine this with your insights from social listening and start building stats and SME interviews.

Finding your B2B brand story is more than crafting a catchy tagline; it's about creating a cohesive narrative that taps into your audience's emotions. Ask fundamental questions about your mission, vision, core values, and unique advantages. Consider how industry challenges impact you and delve into the problems you solve for customers. Uncover the benefits and outcomes you deliver. Lastly, share stories and testimonials that highlight your impact and value. This process shapes a narrative that goes beyond words, resonating with your audience and establishing a meaningful connection.

One of the best ways to identify your unique benefits is to talk with your customers! By actively listening to their experiences, you can identify unique benefits that set your solution apart. Customers offer insights that help you understand what truly matters to them and how your product addresses their needs. Additionally, their feedback aids in crafting marketing messages that resonate with your target audience. This process aligns seamlessly with identifying specific outcomes and results, enabling you to communicate a compelling value proposition backed by real-world examples of success. It's a symbiotic relationship that enhances market positioning and strengthens the connection between your brand and customers.