Laurence Leong

If you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for… Show more

If you are truly looking to break away from the herd and into the lead, your CRM and automated marketing platform will need to include AI and cognitive APIs. With AI, the dream can move beyond customer segments and reach down to the individual level by providing the power and speed to make sense of the enormous amount of data out there and surface true insights allowing for individual action, at scale. As the hot new brand coach, AI can lead the way to enhance the human-to-human connection for your brand by understanding the experiences your customers want.
To learn more about how you can truly supercharge your brand’s marketing and customer engagement efforts, download the IBM and SugarCRM white paper: “Becoming a Brilliant Brand Conversationalist.” at http://bit.ly/2m5N7rC Show less

Leading organizations will add operationalization and cognition to customer journey mapping.

Integration of digital marketing / marketing automation and CRM

The role of CRM in Digital Transformation

SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."

Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as… Show more

SugarCRM continued its expansion upmarket this week by forming a strategic partnership with Wipro, an information technology, consulting, and business process services company. According to Laurence Leong, SugarCRM's senior director of strategic alliances, the coupling further strengthens SugarCRM's "ability to service and reach customers, particularly in the enterprise space, globally."

Under the partnership, Wipro is developing a SugarCRM practice within Wipro's CRM service line, as well as constructing a Center of Excellence (COE) that will enable SugarCRM-trained and certified employees to tend to customer needs worldwide. Show less

SugarCRM wins IBM Beacon Award for Outstanding Commerce Solution

IBM Marketing Cloud and SugarCRM empower the delivery of exceptional experiences for customers across the buyer journey by leveraging customer data, providing analytical insights and automating relevant cross-channel interactions.

How do marketing automation and sales automation systems come together, both today and in the future? What is the difference between CRM, marketing automation, sales automation, and customer experience management?

Learn how SugarCRM and IBM are helping organizations get faster campaign-to-cash times, more efficient marketing and sales processes, and higher customer satisfaction.