“I have had the pleasure of working with Laura over the last couple years. She is incredibly approachable, very attentive and has a tremendous knowledge of event management. Laura is a joy to collaborate with. Highly recommend her to anyone.”
About
In 2022, as a newly minted working mom to four kids under 3 years old, I realized..…
Contributions
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How can you identify your leverage in a contract negotiation for career advancement?
Keep the value proposition holistic. All of the variable may not be comparable in an apples to apples format, but if you can clearly demonstrate the holistic amount of value that's being given/received by both parties--you've found your path forward to closing.
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What are the key elements of a sports marketing plan and how do you measure its effectiveness?
Sports marketing—as with any marketing plan— begins and ends with the consumer. Or in this case fans. That’s why media partners buy in. That’s why sponsors buy in. They want preferred access to your fan base. So, everything in the organization (inclusive of the talent/product on the field) should be focused around providing fans the best possible experience. To keep them engaged. And coming back. Generation after generation.
Activity
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It’s time for this week’s #underdogsUnleashed ⛓ Alexis de Groot is no stranger to challenges or adventure. From scoring a D1 soccer spot after an…
It’s time for this week’s #underdogsUnleashed ⛓ Alexis de Groot is no stranger to challenges or adventure. From scoring a D1 soccer spot after an…
Liked by Laura Miranda
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Some exciting professional news: I will be in New York on October 29 and 30 for ADWEEK's Mediaweek, joining my editor William Bradley and teammates…
Some exciting professional news: I will be in New York on October 29 and 30 for ADWEEK's Mediaweek, joining my editor William Bradley and teammates…
Liked by Laura Miranda
Experience
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More sports investment news: LeagueApps, KKR
More sports investment news: LeagueApps, KKR
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My marketing cup is full thanks to the incredible Seth Matlins and the 20th annual Forbes CMO Summit. It was an honor to join Douglas Rozen and…
My marketing cup is full thanks to the incredible Seth Matlins and the 20th annual Forbes CMO Summit. It was an honor to join Douglas Rozen and…
Liked by Laura Miranda
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Just two weeks after the WNBA (Women's National Basketball Association) announced its return to Portland, its team secured 5,000 season ticket…
Just two weeks after the WNBA (Women's National Basketball Association) announced its return to Portland, its team secured 5,000 season ticket…
Liked by Laura Miranda
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After five and a half meaningful years, I made the decision to step away from my role at Sesame Workshop to explore a new chapter (for a future…
After five and a half meaningful years, I made the decision to step away from my role at Sesame Workshop to explore a new chapter (for a future…
Liked by Laura Miranda
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