Lara Krug

Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Many media buying teams *want* to support more diverse media suppliers—but it’s easier said than done. According to the latest research, ad buyers cite 4 major road blocks: (1) a lack of top-down support, (2) unclear investment opportunities, (3) trouble linking diverse supplier investment to ROI, and (4) budget constraints. (Interested in partnering with your org or clients to launch successful diverse media supplier programs using tech, people, and processes? https://lnkd.in/gjpehskr)

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In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

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