Kevin White

Look, most SaaS marketing messages get lost in the noise. Because they're boring, generic, and forgettable. "Sign up for a free trial," "We're the #1 solution," – yawn. 😴 But nobody wants to hear another sales pitch. They want a story that resonates, a problem they can relate to. Right Ann Handley? You see, the AIDA framework can help you cut through the clutter and connect with your audience. Here's how you can use it to craft a compelling SaaS marketing message that actually gets results, like Headspace, Grammarly, Shopify, & Supabase. #AIDA #Marketing #Communication #Attention #SaaS #Startup #Founder

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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Are you confident with where your marketing dollars are going and what’s actually driving results? Larry Todd of LeadsRx explains why so many marketers struggle to get attribution right: 👉 Scattered data makes it hard to see the full picture 👉 Single-touch attribution oversimplifies the complex customer journey It’s time to shift your focus from short-term metrics like demo sign-ups or content downloads to what really matters—revenue. Watch the full Closing Time episode to learn how you can connect the dots. #b2bmarketing #marketingattribution #multitouch

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The biggest mistake marketers are making with ABM? Jumping in before the GTM team is tightly aligned on ICP and the fit + intent signals that matter most. This often comes with additional problems: Letting Sales arbitrarily select target account lists —> we make it much harder on ourselves if we don’t use fit and intent signals to prioritize ICP accounts and prospects that are most likely to buy and get immediate value Spray and pray tactics —> high volume, transactional, low quality, generic outreach just results in your whole TAM blocking and unsubscribing ABM without rigorous data standards —> using dirty/outdated data to multi-thread, to show up everywhere for target accounts, to (gulp) automate any part of your ABM workflows = playing with fire Piping in a bunch of signals without a clear plan of action —> just creating distracting noise (results in wasted $$ and muted Slack channels) Teams taking action on random signals without GTM alignment/coordination = total chaos Sendoso is a direct mail and gifting platform, yes. But gifting is so much more than sending swag or gift cards in exchange for a meeting. It’s a high impact ABM art that helps revenue teams take timely personalized actions with the right people to deepen relationships, increase pipeline conversion rates and speed up deal cycles. To do this well, our team uses a variety of signals to select the right accounts and automate thoughtful, personalized engagement touchpoints across the entire customer journey, from segmented outbound marketing to sales interactions with ABM accounts and creative direct mail campaigns that deliver a delightful experience for buying committees. We’re obsessed with data quality/accuracy, and partnering with the best signal providers is crucial for us. I’m so excited about the UserGems 💎 Signal Platform announcement today! We’re loving their signal library and workflows. If you’re also obsessed with data-driven, account-focused marketing and thoughtfully automated workflows, they’re an amazing addition to the marketing stack.

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Want to maximize ROI? EDM Lead Network’s platform allows you to customize your bids and select the best-performing states for your campaigns. The color-coded state volume map makes it easy to know where your leads will have the most impact. Take your bidding to the next level with EDM! Website Link: https://lnkd.in/dEVGd3my #EDMLeadNetwork #BiddingStrategies #PayPerCall #LeadGenerationSuccess #StateOptimization #MarketingAutomation #ROIOptimization #MaximizeProfits #RevenueGrowth #DigitalMarketing #LeadManagement

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Why A/B testing isn't always the answer.. Most of the brands don’t need A/B testing, they might need CRO to increase revenue. Jon shares his view on ConversionAB show. Tune into the full episode to get new insights regarding psychology in CRO. Watch full here:- https://lnkd.in/gTu53N_n Jon MacDonald Felix Josemon Faheem M #CRO #ABTesting #ConversionAB

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A guide, 12 playbooks and a mystery giveaway worth over $13,000? We just launched something big to Fix Your Funnel 👇 Introducing the Fix Your Funnel Hub. It's the first-ever training hub for Marketers and RevOps. Focused on fixing the sales funnel *after* a lead is captured. What will you find in the hub? 🎁 A guide to 35 funnel fixes that doubled our MQL to Opp rate 🎁 A library of stealable pipeline tactics from 12 industry experts 🎁 Coaching videos to remedy problems from MQL to expansion ❓And a mystery funnel giveaway for one team worth $13,000+ If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops... Then this is for you. It’s taken us eight years to build our operational infrastructure, but in that time, we’ve created a sales funnel delivering 70% YoY growth. Starting today we’re giving away everything. Our processes, systems, plans and experiments. To help you generate a quality pipeline and not lose leads after they’ve submitted a form. #demandgeneration #b2bmarketing #revops

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Segmented campaigns can lead to a 760%* increase in revenue. HubSpot offers the basics of segmentation, but the duty falls to marketers to analyze the database and configure the segmentation. There's three primary approaches to segmenting contacts in HubSpot: - Buyer Personas - Contact Lists - Lead Scoring How do you do it? #hubspot #segmentation #thalox #marketinginsights *(Campaign Monitor by Marigold).

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Using Intentwise to manage Walmart ads allowed Brent Zahradnik and the AMZ Pathfinder team to make correlations and track the exact reasons for swings in performance. No more downloading reports or toggling between accounts in the Walmart console. Every time Brent logged into Intentwise, he could now immediately decode what was working and wasn't on Walmart, and adjust spend accordingly. Read the case study to learn what our Ad Optimizer for Walmart can do for you, too: https://lnkd.in/eJ2aAiiN

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Why Vague Goals Are Killing Your HubSpot Adoption—and How to Set Ones That Actually Work Are you finding that your HubSpot implementation isn’t delivering the results you expected? The problem might not be the tool—it could be how you're training your team. In our latest article, we explore why generic, one-size-fits-all training is often the downfall of successful HubSpot adoption and how customised, role-specific training plans can make all the difference. We dive into the key reasons why tailored training is crucial, including: • Role Relevance: Ensuring each team member gets the specific skills they need. • Improved Engagement: Making training more engaging and effective by focusing on what really matters to each role. • Faster Adoption: Accelerating the learning curve by cutting out irrelevant information. If you’re serious about making HubSpot work for your organisation, custom training is the key to unlocking its full potential. Don’t let vague goals and generic training hold your team back—learn how to fix it. 👉 https://hubs.la/Q02NhGgT0 #HubSpotAdoptionGap #CRMAdoption #SalesTraining #BusinessStrategy #CustomTraining

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Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

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Request Your Free eBook Now: "Marketing Best Practice Guide: How to Use Intent Data to Drive Growth" Buyer-level Intent Data is no myth--and experts like Gini Dietrich, Scott D. Clary, Matt Heinz, Pam Didner and more are here to prove it. What if we told you that the stories are true? That there is another form of intent data out there—untapped and only whispered about, as if it were a close encounter of the third kind. It's all true: buyer-intent data is no myth, at least not anymore. We can prove it. Download The Proof is Out There: Discover True Buyer-level Intent Data for industry-revolutionizing, practical insights on how to use buyer-level intent data for B2B Demand Gen from breakout B2B stars like Gini Dietrich, Lee Odden, Mario Martinez Jr., Scott D. Clary, Matt Heinz, Morgan J. Ingram, Pam Didner, and A. Lee Judge. Beyond these exclusive insights, you'll get a step-by-step breakdown of what buyer-level intent data means for you, how to leverage these and how it can turn your Unidentified Future Opportunities into customers. Are you ready to believe in a brighter future for B2B Demand Gen? Download "The Proof is Out There". After all, seeing is believing. Download here : https://t.ly/FYv3c

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Knowing customer pain points and goals can make or break your SaaS. Brands like Pipedrive and Gong excel by resonating with customer challenges. Use B2B buyer intelligence surveys for quick, actionable insights. Key questions include: - What are your audience's top pain points? - Their goals? - How do they view the problems you solve? - and what are their main objections? Prioritize and address these points to craft compelling, customer-focused messaging. This can be used for all your marketing collateral, including Product videos 😉 #SaaSMessaging #Storytelling #BrandPositioning

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