“Kelly is a true leader in all aspects of life. She is an incredible person, mentor and visionary and has the amazing ability to ‘personalize’ her approach to the specific needs of individuals and teams. What sets Kelly apart is her passion to help you surpass even your own expectations, all while achieving ultimate professional and personal fulfilment. I was fortunate enough to work in Kelly's team at Google and she is one of the best leaders I have had in my career. She is unparalleled in her ability to motivate and innovate change.”
Kelly Campbell
Manhattan Beach, California, United States
7K followers
500+ connections
Manhattan Beach, California, United States
7K followers
500+ connections
Activity
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Super stoked to be featured on The Photographer Mindset podcast. Thank you guys for the good convos and giving me this opportunity. Check the most…
Super stoked to be featured on The Photographer Mindset podcast. Thank you guys for the good convos and giving me this opportunity. Check the most…
Liked by Kelly Campbell
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My good friend from the Google days, Anthony DiMarco, stopped by the Flowcode office yesterday. While he didn't have a plan to address the team, I…
My good friend from the Google days, Anthony DiMarco, stopped by the Flowcode office yesterday. While he didn't have a plan to address the team, I…
Liked by Kelly Campbell
Honors & Awards
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Digital Impact Report
Variety
https://variety.com/gallery/digital-marketing-impact-2019/hulu-executives-4/
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The 25 Most Innovative Chief Marketing Officers of 2019
Business Insider
https://www.businessinsider.com/most-innovative-chief-marketing-officers-2019-6
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The World's Most Influential CMOs 2019
Forbes
https://www.forbes.com/sites/jenniferrooney/2019/06/20/the-worlds-most-influential-cmos-2019/#170d86323d3c
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AdAge 2018 Women to Watch
Ad Age
https://adage.com/article/special-report-women-to-watch/women-watch-2018/313604/#KellyCampbell
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The Fierce 50: The executives reshaping the business of pay TV
FierceCable.com
https://www.fiercecable.com/cable/fierce-50-executives-reshaping-business-pay-tv#campbell
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Top Women in Digital 2018 Honoree
Cynopsis Media
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50 Most Innovative CMOs for 2017
Business Insider
https://www.businessinsider.com/50-most-innovative-cmos-2017-10#42-kelly-campbell-svp-and-cmo-hulu-9
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Victor Folmann
Meta continues to be late to their own party. And Roblox seems to be doubling down in 𝘱𝘩𝘺𝘨𝘪𝘵𝘢𝘭 experiences. Roblox recently teamed up with Warner Bros. Entertainment and Fandango to sell tickets to the upcoming ‘Beetlejuice, Beetlejuice’ movie premiere. Considering the fact that over 60% of Roblox users are under 16 years of age, this is a smart move for all parties involved. If this model works, we may see other proto-metaverses like Minecraft and Fortnite bridge gaming payments with physical-world perks. Techies at Meta might be underestimating the complexity of tapping into cultural trends. Agree? 💬 #roblox #metaverse #gaming #startups Read more on the topic here: https://lnkd.in/dHyFf6aQ
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Michael Jaconi
Wrote a short post on history repeating itself with the explosion of growth in Retail Media. With marketing dollars continuing to shift to performance focused spend, Retail Media sits at an intersection that promises tremendous growth whichever turn you take. Pent up demand for high ROI channels of marketing, privacy friendly advertising, and high ROI for all participating parties. Opportunities abound. And another takeaway - Amazon does it again by showing the world that not only can it redefine how humans shop and lead the world on cloud infrastructure - but it can rebuild a better version of the commercial lifeblood of the internet by inventing ads that work. Amazon Ads was the first scaled version of Retail Media and it's now crossed $50B in revenue over the past 12 months. Incredible. Let me know your thoughts. #commerceisthefuture #retailmedia
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Shawn Tuckett
Retail media ads receive a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify. High engagement comes at the cost of viewability, however, as only 36% of retail media ads placed on retailers’ owned inventory were seen, compared with 73% for audience extension inventory. Shout out to EMARKETER for their valuable Charts (and stats) of the Day. At Adsta, our CPGs and retailers continue to see the most success from balanced retail media strategies that include both onsite and offsite placements, often from different specialized providers. Offsite may have more reach, but onsite delivers engaged users in a buying mindset. #retailmedia #digitalmarketing #cpgs #consumergoods #groceryretail #retail #onsitemedia #offsitemedia
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Hugh Scallon
✅🖥️ WSJ (7/19): “The streaming company added 8.05MM subs in Q2, compared with 5.89MM net new subs during the same period a year earlier. It expects new customer additions to be lower in the current quarter than the same period last year, when it began limiting password sharing in earnest. Revenue rose nearly 17% year over year to $9.56B in the second quarter, beating the company’s projections. Netflix raised its revenue growth forecast for 2024 to 14% to 15%, up from 13% to 15%. The strong performance is a sign that Netflix’s efforts to change its plan pricing and lineup, limit password sharing and expand the advertising tier of its service are bearing fruit. Netflix continues to lead the pack in streaming as entertainment companies such as Disney and WBD try to balance a decline in revenue and viewership of their traditional TV businesses while investing more in their streaming platforms. It ended the second quarter with 277.65MM customers globally. Netflix on Thursday said it would begin phasing out its lowest-cost, ad-free $11.99 a month basic plan in the U.S. and France. The company made similar moves in Canada and the U.K earlier this year. More than 45% of all sign-ups in countries in which the ad tier is available come from that plan, the company said.In May, the ad-supported plan had 40MM global MAUs, up from 5MM a year ago.” ⬇️ #streamingtv #ctv #ott #avod #svod #upfronts https://lnkd.in/e9su2saE
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