About
I’m thrilled to be part of Cigna’s mission to change health care for the better and…
Articles by Katya
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What's an innovator to do? Making change in dark times
What's an innovator to do? Making change in dark times
By Katya Andresen
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Plot Armor: The Thing We Need for an Uncertain 2024
Plot Armor: The Thing We Need for an Uncertain 2024
By Katya Andresen
Activity
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Given the complexities and challenges facing our health care system, industry forums like last week’s Morgan Stanley Annual Global Healthcare…
Given the complexities and challenges facing our health care system, industry forums like last week’s Morgan Stanley Annual Global Healthcare…
Liked by Katya Andresen
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Looking forward to attending and speaking at The Atlantic Festival #TAF24 next week on the topic of innovation in healthcare. See you in DC!…
Looking forward to attending and speaking at The Atlantic Festival #TAF24 next week on the topic of innovation in healthcare. See you in DC!…
Shared by Katya Andresen
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<drum roll please> Introducing my new book, RESET: How to Change What’s Not Working. RESET will help you get unstuck, shake off old habits, and…
<drum roll please> Introducing my new book, RESET: How to Change What’s Not Working. RESET will help you get unstuck, shake off old habits, and…
Liked by Katya Andresen
Experience
Education
Publications
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Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society
Wiley
I was featured as a contributor to this book by Brian Reich. Addressing our most critical challenges, author Brian Reich—recognized for his expertise in cutting-edge media and technology—re-envisions how we support causes and addresses the serious issues facing our connected society. Reich stresses the need to reshape policies, build capacity, develop talent, improve marketing and promotion—including storytelling, media relations, outreach and engagement, and advertising—and revisit our…
I was featured as a contributor to this book by Brian Reich. Addressing our most critical challenges, author Brian Reich—recognized for his expertise in cutting-edge media and technology—re-envisions how we support causes and addresses the serious issues facing our connected society. Reich stresses the need to reshape policies, build capacity, develop talent, improve marketing and promotion—including storytelling, media relations, outreach and engagement, and advertising—and revisit our methods for fundraising, partnerships, and collaboration. Shift & Reset also lays out the bleak consequences of what happens when you don't rethink how you operate. Featuring interviews with more than twenty-five experts, authors, and organizational leaders whose experiences and insights provide powerful evidence to support Reich's important calls to action, Shift & Reset also examines the many ways you can capitalize on social media.
Other authors -
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People to People Fundraising: Social Networking and Web 2.0
Wiley
I was a contributing author to this book on social networking for causes. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity.
Other authorsSee publication -
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
Wiley
I wrote the book Robin Hood Marketing, which demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds.
Organizations
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Women Business Leaders (WBL)
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- Present
More activity by Katya
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We are thrilled to announce that we have officially surpassed the 200-employee headcount milestone! At Evernorth Health Services India, our culture…
We are thrilled to announce that we have officially surpassed the 200-employee headcount milestone! At Evernorth Health Services India, our culture…
Liked by Katya Andresen
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As healthcare consumer preferences are evolving, it is so important to hear directly from the #MedicareAdvantage consumer. Join me at #RISEWest2024…
As healthcare consumer preferences are evolving, it is so important to hear directly from the #MedicareAdvantage consumer. Join me at #RISEWest2024…
Liked by Katya Andresen
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Congratulations to my son Theodore Reed who earned his PhD in Biological Sciences (Immunology & Microbiology) from the University of Notre Dame today!
Congratulations to my son Theodore Reed who earned his PhD in Biological Sciences (Immunology & Microbiology) from the University of Notre Dame today!
Liked by Katya Andresen
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On 12 August 2024, we inaugurated the brand-new office of Evernorth Health Services India. Our Hyderabad Innovation Hub (HIH) is a haven for…
On 12 August 2024, we inaugurated the brand-new office of Evernorth Health Services India. Our Hyderabad Innovation Hub (HIH) is a haven for…
Liked by Katya Andresen
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Such a great program. Highly recommended. And Mary Anne Mason is the bomb!! If you are interested in Board service in healthcare, sign up. It’s…
Such a great program. Highly recommended. And Mary Anne Mason is the bomb!! If you are interested in Board service in healthcare, sign up. It’s…
Liked by Katya Andresen
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I am thrilled to be back where it all started - at Capital One! I started on the phones as a scrappy 18 year old putting myself through college and…
I am thrilled to be back where it all started - at Capital One! I started on the phones as a scrappy 18 year old putting myself through college and…
Liked by Katya Andresen
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Meet Tanya, our Senior Solution Architect & Delivery Manager: Tanya is a seasoned integration specialist who helps leaders overcome operational…
Meet Tanya, our Senior Solution Architect & Delivery Manager: Tanya is a seasoned integration specialist who helps leaders overcome operational…
Liked by Katya Andresen
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It excites me to know that nobody else is in control of my shit ... except me. If I created the issue, then I have the power to fix it. If I didn’t…
It excites me to know that nobody else is in control of my shit ... except me. If I created the issue, then I have the power to fix it. If I didn’t…
Liked by Katya Andresen
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Addendum: So much better to figure out how to engage and harness your competition rather than going to war, which steals your energy and focus. (And…
Addendum: So much better to figure out how to engage and harness your competition rather than going to war, which steals your energy and focus. (And…
Liked by Katya Andresen
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Looking forward to the conversations on AI/Gen AI Talent Strategy!
Looking forward to the conversations on AI/Gen AI Talent Strategy!
Liked by Katya Andresen
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