“I had the pleasure of hiring and working with Katie. Katie came in and knocked it out of the park for us, which led to multiple promotions and ultimately had her leading our Marketing team. Her positive attitude and work ethic are infectious for any stage company. Katie is always my first recommendation when someone asks me for a marketing leader.”
About
Katie Perry is a strategic marketer with a diverse background in corporate marketing…
Contributions
-
You want to get promoted in corporate communications. What metrics should you be tracking?
Tracking hard metrics for Comms can require a little bit of creativity and being a self-starter when it comes to designing your own system for measurement. Some thoughts: - TO/FROM Tracker: Create a table of what the past message is and what the new message is, and all of the activities and proof points that demonstrate the shift. - Get access to website analytics. Track site traffic and sources that are attributable to PR efforts. - For external PR, create a tiered scoring system based on prio outlet/reporter. Set targets for tier 1/2/3 that factor in both audience relevance as well as total reach. Report on progress to target.
Activity
-
If you're curious about what makes Agree.com so special ... here's a sneak peek at my three favorite features within the platform!
If you're curious about what makes Agree.com so special ... here's a sneak peek at my three favorite features within the platform!
Liked by Katie Perry
Experience
Education
-
University of Notre Dame
Activities and Societies: The Observer, University of Notre Dame Alumni Association, Interhall Athletics
Latin Honors: Magna Cum Laude
Volunteer Experience
-
-
Founding Member, WSJ Women's Network
The Wall Street Journal
- Present 3 years 3 months
Economic Empowerment
-
MB/A Program Advisor
Learning @ Morning Brew
- Present 3 years
Education
Provide expert feedback and guidance to Morning Brew Accelerator (MB/A) cohorts.
-
Publications
-
The Retail Investor Report (2023)
Public.com
In February 2023, retail investors across platforms set a new all-time high for weekly inflows, with $1.5 billion dollars pouring into the market in a single week. Participation in the public markets remains high; more significantly, it has evolved. Public’s Retail Investing Report dives into what’s new and what’s next.
Other authorsSee publication -
Marketing Beyond the Impression: How to Build Enduring Brands in the People-Powered Future
Crowdtap
More than 200 million people worldwide are utilizing some form of ad-blocking software, representing a 41 percent growth year-over year. Yet, as consumers are increasingly ignoring, skipping and blocking ads, they are sharing their own experiences with brands in social media.
Crowdtap's new report explores marketing's increasingly ad-free future and outlines best practices for brands vying to move to more consumer-centric models. -
The State of Influencer Marketing
Crowdtap
Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.
In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for…Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.
In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for marketers navigating the next generation of influencer marketing, which is increasingly taking place in emerging, micro-content channels. -
The Marketer's Guide to User-Generated Content
Crowdtap
People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution.
Crowdtap's 32-page report, “The Marketer’s Guide to User-Generated Content,” defines UGC as it exists today and explains why the rise of consumer-generated media is one of the biggest trends in marketing right now. -
2014 360i Post-Summit Guide
360i
Comprehensive report highlighting the key takeaways and learnings from 360i's 2014 Marketing Conference. Report was distributed to the event's 300+ attendees, who represent marketing leaders at Fortune 500 brands.
Other authorsSee publication -
2014 SXSW HOTSHEET
360i
A digest of the the top highlights from SXSW Interactive 2014 tailored to Fortune 500 marketers.
Other authorsSee publication
Honors & Awards
-
Six-Star Finisher
World Marathon Majors
Organizations
-
Interactive Advertising Bureau (IAB)
Member
- Present -
Word of Mouth Marketing Association
Member
- Present
Recommendations received
7 people have recommended Katie
Join now to viewMore activity by Katie
-
🎉 My newsletter, Rate of Return by Austin Hankwitz, has been acquired!! 4+ years ago I started posting short-form videos on TikTok about personal…
🎉 My newsletter, Rate of Return by Austin Hankwitz, has been acquired!! 4+ years ago I started posting short-form videos on TikTok about personal…
Liked by Katie Perry
-
Excited to see a mention in Fortune's “Term Sheet” for the Agree.com fundraise: https://lnkd.in/epAvUM6T
Excited to see a mention in Fortune's “Term Sheet” for the Agree.com fundraise: https://lnkd.in/epAvUM6T
Liked by Katie Perry
-
I'm honored to be speaking at Money20/20 USA this year alongside Matt (MJ) Joanou, Ted Birkhahn and Erika Schwartz Alter on 'Building Fintech Trust"…
I'm honored to be speaking at Money20/20 USA this year alongside Matt (MJ) Joanou, Ted Birkhahn and Erika Schwartz Alter on 'Building Fintech Trust"…
Liked by Katie Perry
-
Don’t wait for a mentor. Ask for one. It’s what Rebecca Marshall asked me years ago while we were at a previous company together. It took one…
Don’t wait for a mentor. Ask for one. It’s what Rebecca Marshall asked me years ago while we were at a previous company together. It took one…
Liked by Katie Perry
-
🛬🤝🚗 Excited to share Life360’s partnership with Uber and Landing Notifications to help make travel less stressful and seamless. Even more…
🛬🤝🚗 Excited to share Life360’s partnership with Uber and Landing Notifications to help make travel less stressful and seamless. Even more…
Liked by Katie Perry
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Katie Perry in United States
-
Katie Perry
-
Katie Perry
-
Katie Perry
Experienced Multi Unit Leader |Passionate About Developing Talent & Driving Results
-
Katie Perry
236 others named Katie Perry in United States are on LinkedIn
See others named Katie Perry