Katie Perry

In February 2023, retail investors across platforms set a new all-time high for weekly inflows, with $1.5 billion dollars pouring into the market in a single week. Participation in the public markets remains high; more significantly, it has evolved. Public’s Retail Investing Report dives into what’s new and what’s next.

More than 200 million people worldwide are utilizing some form of ad-blocking software, representing a 41 percent growth year-over year. Yet, as consumers are increasingly ignoring, skipping and blocking ads, they are sharing their own experiences with brands in social media.

Crowdtap's new report explores marketing's increasingly ad-free future and outlines best practices for brands vying to move to more consumer-centric models.

Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.

In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for… Show more

Influencer marketing allows brands to reach interest-based audiences with authentic, creative messages – and while much has been written and about the topic, there hasn’t been a candid conversation that takes into account the perspective of creators themselves.

In preparation for our new report, “The State of Influencer Marketing,” we surveyed 50+ influencers from Crowdtap’s community to understand what goes into successful brand-creator partnerships. The report reveals findings for marketers navigating the next generation of influencer marketing, which is increasingly taking place in emerging, micro-content channels. Show less

People have been sharing stories about brands for decades. Today, word-of-mouth messages are increasingly are taking the form of rich, multimedia experiences that are facilely created and shared by technology-enabled consumers. Welcome to the user-generated content revolution.

Crowdtap's 32-page report, “The Marketer’s Guide to User-Generated Content,” defines UGC as it exists today and explains why the rise of consumer-generated media is one of the biggest trends in marketing right now.

Comprehensive report highlighting the key takeaways and learnings from 360i's 2014 Marketing Conference. Report was distributed to the event's 300+ attendees, who represent marketing leaders at Fortune 500 brands.

A digest of the the top highlights from SXSW Interactive 2014 tailored to Fortune 500 marketers.