Kate Janczewski

ANATOMY OF AN AD: ESPN x National Basketball Association (NBA) THE NEED: It's playoff season. Let's get fans pumped. THE CTA: watch the NBA playoffs on ESPN. THE 1-THING: the playoffs are where legends play. THE INSIGHT: today's players are tomorrow's legends. THE CONCEPT: tie in yesterday's playoff heroes with todays by splicing them into video with each other, sharing the court and the spotlight, showcasing that together, they carry a long unbroken tradition of excellence. the 30-second ad drums up feelings of nostalgia AND hype. WHY IT WORKS: this isn't the first time a league has tied in today's players with yesterday's to make a point. (The NFL does this all the time in broadcast promos.) This is the first time it was done via such visceral editing, making you feel like the players are there with each other, aware of and interacting with each other. This concept gets super hokey quickly without world-class editing. Thankfully, the editing *is* world-class, and avoids falling into the uncanny valley, which is a major risk. Also, let's talk about the music: the soul sample and production are deliberately retro, with modern rap heavyweight Future delivering laconic bars atop. This is an overt past meets future mashup which acts as the ad's unsung hero. This likely doesn't work if the song is more popular than it is (too distracting) or if it's simply a throwback soul track or a modern traphouse banger. THE VERDICT: Talk about satisfying the brief. Hell yes it does. Nothing high-concept or overdramatic about it. No copy. no VO. none needed. The NBA's stock-in-trade is, and will always be, it's players. Letting them take center stage is always a good call. But to really tell the history of the league in a bite-size hype video so effectively, so casually? Straight A's up and down the court. . . . #advertising #sports #basketball #rise2024 #branding

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Last season, NFL regular-season games averaged 17.9M viewers. That is a TON of 👀👀👀... Get in front of the hype! Ask me how you can leverage a football-themed insured-prize promotion to get: 🏈 18 straight weeks of engagement 🏈 increased store visits 🏈 insane revenue generation The best part? This program is simple, affordable, and a SURE-THING. With just a few quick decisions, you'll be on your way to earning crazy-good ROI! Contact me TODAY to secure your promo... #EngagementStrategy #MarketingEngagement #ExperientialMarketing #EmotionalProductMarketing #RetailMarketing #DigitalMarketing #PromotionalMarketing

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We live in a visual world where powerful images and video can make or break a brand. Check out our newest podcast where I chat with Brian Tietz about this and how to leverage it for your business. 🤳 I can guarantee you'll walk with some tips - either what TO do or what NOT to do! 😉

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Whether you are embracing brat summer or going all-in on Olympics coverage, creating content around trending pop culture moments is a great way for brands and creators alike to drive social media engagement and show off how you are participating in the larger cultural conversation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For our tips on how and why your marketing strategy should include activating around relevant pop culture moments, head to our blog: https://lnkd.in/guiRwJ82 #socialmediamarketing #digitalmarketing

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Testimonials matter! 🌟 They highlight the real experiences and successes of our clients, building trust and credibility. At Cox Marketing, we’re proud to help businesses grow with strategies that make a difference. Discover why our clients love working with us! 🌟 #ClientSuccess #TrustworthyMarketing #BusinessGrowth

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This isn't just a video—it's a glimpse into what drives us. At AMA Indy, we’re all about pushing boundaries, sparking creativity, and empowering marketers to think differently. This video captures the essence of our mission and the community we’re building together. Take a moment to watch, get inspired, and see what makes AMA Indy stand out. Let’s continue to innovate, connect, and elevate the marketing game. WATCH >> https://buff.ly/47bIkss

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Not all risks lead to marketing agency success, but some do! 🤔 👇 https://lnkd.in/gS_Ku39c Cori Kohlmeier, President and Founder of Advantage Marketing, shares the risks that paid off alongside some bold moves that didn't quite work out. #DigitalAgency #MarketingAgency #GrowthTips

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Check out this insightful article from AgencyAnalytics, detailing various success tips for growing your business. Learn from the bold decisions made by our Founder and President, Cori Kohlmeier, and gain valuable lessons to help navigate the challenges of agency ownership. A few of the agency’s biggest successes include: 📲Focusing on multi-platform marketing strategies, which ensures that clients receive a well-rounded marketing strategy that leverages the strengths of various platforms. 👯‍♀️Bringing on Vice-President and now Co-Owner, Amy Hoefer, who has played a substantial role with the growth of the agency. 👏🏻Let’s talk about double productivity!🎉 📈Bringing our digital marketing department in-house. Our partners at Simpli.fi, a global demand-side platform that purchases digital marketing programmatically, provides the agency with greater control over our campaigns. Read more by visiting the link below.👇🏻 #businessgrowth #successmindset 🚀🔥 https://lnkd.in/g5CBxWCZ

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"Confidence, Creativity, and Golf Shoes: Oakley's Masterclass in Brand Differentiation" Ever wonder why some brands effortlessly dominate their industries while others fade into obscurity? At Nemo Design, we think about this daily, and Oakley's new Edge Icon golf shoe is a perfect case study in game-changing strategy. I am excited to see Oakley taking a play from Jim Jannard's innovative leadership style and constant pursuit of excellence and originality. Nemo didn’t work on this so it’s not a plug for the shop. Let's break down how the Oakley Edge Icon golf footwear embodies the five laws of extraordinary brands: 1. Give Value, Get Value: The Edge Icon isn't just a shoe; it's a conversation starter, a performance enhancer, and a fashion statement rolled into one. By delivering unique value to golfers who crave distinction, Oakley's poised for a profitable victory. 2. Confidence Trumps Cleverness: This isn't a shoe that whispers—it roars. Oakley's confidence in challenging golf fashion norms speaks volumes, inspiring customers to step out of their comfort zones too. 3. Differentiate, Don't Compete: Instead of battling in the crowded space of traditional golf footwear, Oakley created its own playing field. The Edge Icon doesn't compete; it stands alone. 4. Actions Speak Louder Than Words: Oakley didn't just talk about innovation; they brought it to life. The Edge Icon's design and functionality are a physical manifestation of the brand's commitment to pushing boundaries. It feels like something Oakley would create. 5. Embrace the Fun Factor: Let's face it—these shoes are fun! They inject comfort and personality into a sport often perceived as staid. Oakley reminds us that effective strategies can (and should) be pleasurable. As brand strategists, we're fans of brands pushing innovation. Oakley core value is to "ignite the imagination through the fusion of art and science". The Edge Icon isn't just a product launch; it's a masterclass in brand differentiation and strategic thinking. The true test, will the market reward the effort? So, here's my challenge: How can you apply these principles to your brand or career? Are you giving unique value? Are your actions aligned with your strategy? Are you differentiating or just competing? And most importantly, are you having fun with it? Share your thoughts below. Let's start a conversation about how we can all bring a bit of that Oakley boldness into our strategic playbooks. #StrategicBranding #InnovationInAction #DaretoDifferentiate #BrandConfidence #oakleygolf

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⏰ Save time and boost client engagement with marketing automation! Learn how automating your strategies can deliver personalized communications, timely follow-ups, and data-driven insights. Stay competitive in today's dynamic market. Download now!

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"The credibility and legitimacy from being featured in a TV program or respected publication will always be more meaningful than any marketing campaign," says Annie Scranton, founder + CEO of Pace Public Relations and author of the book "The Guide to Earned Media". Annie recently joined Marc Kramer on The Best Business Minds podcast to talk about the book and why #EarnedMedia should be a key part of any brand's #CommsStrategy Check it out!

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Want to reach pro and college fans during basketball season? 🏀 Cadent's Audience Direct package for basketball allows you to put your brand message in front of a curated and concentrated target audience with the flexibility to activate via Aperture DSP or your DSP of choice. Find out how Cadent can help you maximize your ad dollars. https://hubs.la/Q02T12Q_0 #AudienceTargeting #CTV #DigitalAdvertising #Omnichannel #Programmatic #AdTech #Marketing #AdvertisingStrategy #Basketball

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The Sponsorship Circle helps you: 1️⃣ Nail sponsorships even with a niche audience and/or branded content 2️⃣ Maintain creative control over your show even with a sponsor on board 3️⃣ Create a lucrative *and scalable* revenue stream through sponsorships Here's how: ✅ Monthly coaching to learn and implement our proprietary method to secure sponsors ✅ Support in building your positioning, packaging, pricing, pitches and pipelines ✅ Coaching on positioning and presenting your sponsorship package with confidence and conviction ✅ Additional templates, workflows, and more to use ongoing Curious? Send us a message and let's chat. If you'd like to secure your spot in our newest cohort, head to: https://lnkd.in/g_2kubFE #sponsorship #podcastgrowth #podcasting

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MCEI, Seattle's oldest networking group for Senior Marketing Leaders, had another entertaining and informative speaker on Wednesday evening. Josh Dunn, founder and CEO of Premier Media Group shared with us how he's chosen to ban any use of AI in the writing and content creation of his publications. I think this is a smart move for these locally focused publications that need to appeal to our area's savvy and discerning audiences. What impact do you think AI could have on local content creation? https://lnkd.in/gVBkZaHY

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If you haven’t seen Apple’s latest ad ahead of the Paralympic Games, you’re missing out on a prime example of inclusive marketing done right. This isn’t just another ad—it’s a powerful statement on accessibility in sports. By featuring athletes with and without disabilities in a relay race, Apple is driving the conversation forward both in sports and in tech. The takeaway? Your brand has the power to do more than sell—it can stand for something that matters. Take a page from Apple’s playbook and think about how your platform can help create meaningful change. 

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Are you achieving your KPIs? See how Boise State University is using Affinaquest to centralize its data and uncover actionable insights for data-driven strategies. By generating intelligent reports and scoring fan engagement, they’re identifying new opportunities for revenue-generating campaigns and reaching new fans. Catch the full interview on AthleticDirectorU with Jake Mankin and discover how leading athletic departments are leveraging clean, organized data with Affinaquest. https://lnkd.in/evB54UBx

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The Kentucky Derby rode the wave of style and social media to captivate Gen Z audiences! Learn more about the innovative strategies that fueled this iconic event's success in reaching and engaging with the next generation. - https://bit.ly/3ym6aEk #KentuckyDerby #GenZ #SocialMediaMarketing

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