About
Seasoned business executive, speaker, mentor and board member with 20+ years of marketing…
Articles by Karyn
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What are the benefits of having a clear brand voice and tone?
The easiest way to confuse your prospects is to have many voices and POVs out there in the market. Lock on a story with 3-5 key pillars. And reiterate them again and again and again. Ensure that every voice from every employee, investor, partner and customer says the same thing about who you are, what you do and why anyone should care. Coke is it. Just do it. You get the point. If the market is confused or has to question who you are....they go elsewhere even if you are the better/best option.
Activity
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This weekend was one for the books. 🏃♀️💖 rabbit had the honor of being the apparel and footwear sponsor of the inaugural Every Woman's Marathon…
This weekend was one for the books. 🏃♀️💖 rabbit had the honor of being the apparel and footwear sponsor of the inaugural Every Woman's Marathon…
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Another amazing success story! We need mentors to help guide students like Rameze Thorpe, BSc. Just one hour a week over 14 weeks....that's all it…
Another amazing success story! We need mentors to help guide students like Rameze Thorpe, BSc. Just one hour a week over 14 weeks....that's all it…
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Incredible opportunity to build a brand and help launch this game changing technology globally. Sarah Lamaison, PhD and team just might change the…
Incredible opportunity to build a brand and help launch this game changing technology globally. Sarah Lamaison, PhD and team just might change the…
Shared by Karyn Scott
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[Join Dioxycle as Head of Brand & Communications!][San Francisco] We are looking for a dynamic and visionary Head of Brand & Communications to lead…
[Join Dioxycle as Head of Brand & Communications!][San Francisco] We are looking for a dynamic and visionary Head of Brand & Communications to lead…
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I'm super excited to share that I've joined the team at Exec to lead GTM! The team has built a really exciting AI Roleplays product that I think is…
I'm super excited to share that I've joined the team at Exec to lead GTM! The team has built a really exciting AI Roleplays product that I think is…
Liked by Karyn Scott
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It’s time to redefine B2B marketing. On November 20th, B2B WorldFest is connecting London and Chicago for a day filled with collaborative sessions…
It’s time to redefine B2B marketing. On November 20th, B2B WorldFest is connecting London and Chicago for a day filled with collaborative sessions…
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This week we celebrated #Diwali at Honeywell! It was an honor to light our diya, participate in the dance performance and commemorate the festival of…
This week we celebrated #Diwali at Honeywell! It was an honor to light our diya, participate in the dance performance and commemorate the festival of…
Liked by Karyn Scott
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Some of the Park & Battery team hit Las Vegas last week for a client project—and while we worked hard, we made sure to play hard too! 🎉 From…
Some of the Park & Battery team hit Las Vegas last week for a client project—and while we worked hard, we made sure to play hard too! 🎉 From…
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This is the start of a new chapter for me as the CMO of SambaNova Systems. Customers turn to SambaNova to quickly deploy state-of-the-art GenAI…
This is the start of a new chapter for me as the CMO of SambaNova Systems. Customers turn to SambaNova to quickly deploy state-of-the-art GenAI…
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Do you get FOMO because there are so many good books, podcasts, and newsletters to read and you can’t keep up? I did too! Then I set myself a…
Do you get FOMO because there are so many good books, podcasts, and newsletters to read and you can’t keep up? I did too! Then I set myself a…
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Today, I’m thrilled to announce that I’ve embarked on an exciting new journey with my amazing co-founder, Geoff Hendrey. Together, we’re launching a…
Today, I’m thrilled to announce that I’ve embarked on an exciting new journey with my amazing co-founder, Geoff Hendrey. Together, we’re launching a…
Liked by Karyn Scott
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