Karima El-hakkaoui

In our latest episode of #imPRessions, David H. Dancer talks with co-hosts Jennifer Lewis and Kalli Vetrano about how to rebrand flawlessly. Having led iconic rebrands across industries, David shares the do's and don'ts of revamping a brand. From communicating changes to customers instead of surprising them to phasing in modifications, Dancer's advice is truly 💯. In this episode, David breaks down famous fails like Twitter/X and wins like Dunkin shedding "Donuts." Are you feeling inspired to modernize your business? Tune into this episode before starting your revamp. #Rebranding #BusinessBranding #MarketingStrategy #MarketingPodcast #BusinessPodcast #LinkedInMarketing #podcast The Pollack Group

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In today’s “blanding” trend, many companies are opting for minimalist designs that strip away uniqueness. But real differentiation goes beyond visual identity. To truly stand out, brands must build an authentic identity rooted in purpose and values, creating meaningful connections with customers. It’s not just about how a brand looks—it’s about how it makes people feel and how well it communicates its mission. In a crowded market, is authenticity still the strongest asset? #Branding #PurposeDriven #CustomerLoyalty #Differentiation #Marketing

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Fonts Matter. Typographic triumphs and tribulations. Ryan Gosling, I feel your passion + pain. In a world where every letter dances to its own beat, fonts emerge as an unsung hero of communication. Enter the realm of font choices, where serifs and sans-serifs engage in an eternal battle for supremacy. In a typographic circus, every choice matters. So, the next time you're tempted to overlook the importance of typography, remember: fonts matter, and your words deserve to be dressed to impress. Choose wisely, friends. Your brand will thank you. Favorite font? Share ‘em 👇 #fonts #typography #design #branding #graphicdesign #brandchoices #creative #creativedirection #saturdaynightlive #brand

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Yes, I'm a headshot photographer but, to be honest, I do so much more photography than that. Recently, I was hired to do a shoot for an Airbnb host in Marina. The client hired me to help the listing pop. Well, you decide. What I love about these kinds of shoots is that I'm helping a person with their side hustle. I found this interesting when I looked it up. In my research ahead of the gig, I wondered if Airbnb had any information about how well "hosts" listings performed if they had good photos versus those that didn't have good or no shots. I came across this article from Lemon One. In it, they said that optimizing images according to specific quality criteria resulted in approximately $4,141 in additional revenue for hosts on average, based on a generic Airbnb listing priced at $174 per day. So basically, the images themselves helped "hosts" get better results... I've always said that images—whether for Airbnb listings or personal branding can provide the business with greater results. If you're an Airbnb or Vrbo host reach out. I'd love to work with you. You can read the article here as well: https://lnkd.in/gk2mM9au Let's make sure your listing is booked every week! #AirbnbPhotography #PropertyPhotography #ProfessionalPhotography

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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Kudos, Glossier, Inc. Grant Program For Black-Owned Beauty Businesses, for at least upping the ante in terms of grant size. I get really frustrated seeing the proliferation of female founder grant programs/pitch competitions with teensy weensy amounts, where we're expected to be grateful and compete for crumbs, while the VC funding banquet lavishes millions, nay, billions on white bro founders. Glossier is awarding four $50,000 grants and one former grantee $100,000 Alumni Award - at least that's not nothing. Details here: https://lnkd.in/e-miZ4yr #FundFemaleFounders #FundBlackFemaleFounders

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"We're seeing videos on social media of children as young as seven using anti-aging serums" It's about time that there is legislation put in place to protect kids from the beauty industry (and to help inform parents that a life spent in Sephora is not a life well spent!), albeit this is just in California currently. Teens / tweens accounted for 46% of the growth of the facial skincare category in 2023, and whilst a level of understanding your skin and health is key, this is surely an over focus. "But the multi-billion dollar beauty industry in the U.S. is failing to take meaningful action to address the issue, and companies are profiting off of kids who are unknowingly buying and using products that aren’t meant for them. Kids don’t need anti-aging products, and AB 2491 will protect children and preteens from the potential harms of using products that may lead to short- or long-term skin challenges they wouldn’t otherwise have.” I hope this bill gets passed. Will the UK take note? #beautyindustry #beautystandards #thefaceof10

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Some good advice here.

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Simone Biles. Katie LeDecky. Sophia Smith. Coco Gauff. Sha'Carri Richardson. Nelly Korda. And the list goes on and on and on.... Tonight's #trailblazingtuesday celebrates the 30 day countdown to the first 50/50 Olympics and the women who will represent our country in a month 🇺🇸 Excited to see how brands: 📣 Collaborate with female Olympians to promote products, leveraging their credibility and reach to connect with target audiences. 🎬 Engage Olympians in creating unique content such as training tips, behind-the-scenes footage, and personal stories to build a stronger connection with fans. 💬 Utilize Olympians' social media presence for campaigns that highlight their journey, achievements, and your brand, thereby increasing engagement and visibility. 🗣 Feature past Olympians in brand events, launches, or speaking engagements to draw crowds and media attention. 👟 Develop special edition products or merchandise in partnership with Olympians, creating a unique selling point and appealing to their fan base 💡 🇫🇷 AND for brands still looking for ways to make an impact this summer, we have some ideas up our sleeves how to drive engagement and awareness around these incredible female athletes going for gold! 🏅 📲 #trailblazingmarketplace #olympics

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The analogy between fire and AI is spot on! 🔥 Both hold the power to create or destroy—the tool remains the same, but the impact depends on who wields it. Much like those timeless remedies passed down through generations, we craft our strategies with pure, foundational knowledge that’s sometimes overlooked in our tech-driven world. We blend this wisdom with cutting-edge tools to create solutions that truly resonate with your audience and spark meaningful connections. In the world of marketing, it’s not just about the tools we use but how we use them to ignite connections that matter. #primitiveagency #ancestralintelligence #artificialintelligence #digitalmarketing #traditionalmarketing

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"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.

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I wrote a piece for CEW (Cosmetic Executive Women) that is a must-read for any brand founder who's considering selling their business. Industry experts Marko Horvat and Evan Merali from Raymond James break down key factors every founder must consider before diving into the M&A process — from building sustainable growth to maintaining strong leadership and profitability. https://lnkd.in/dErhuZSM

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Archetype and persona is a great way to handle all those tricky internal brand conversations when it’s hard to make a call whether the sneakerhead or the athlete is the target consumer. I’ve found positioning each as a persona and giving them nuances helps different teams and seasonal work targeting each, but having that overarching archetype removes any confusion over who the larger target really is. #marketresearch #consumerresearch #brandstrategy

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When was AUTHENTICITY ever out? Hmm. I believe AUTHENTIC PURPOSE remains front and center in the minds of today's modern, conscious consumer - that will never change. Just look at Patagonia, IMPOSSIBLE Foods, Dove, Ben+Jerry's, E.L.F. Beauty, to name a few. And to say AI is trending is like saying oxygen is trending... technology will always enable us to get messages out faster, better, cheaper. But AI is not an idea that lives in the heart of citiizens and the wallets of consumers. #Authenticity #BrandPurpose #Cannes2024

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This recap from the BrandStorytelling Elevate summit, by Brian Newman is a thing of beauty. But, buckle up… as I have a few thoughts from the marketing side of things. (From the Key Takeaways section. Click there first for context.) The distribution thing & the C-Suite thing are both massive blockers for brands. However, I believe those can bust wide open if brands listen and learn from the younger audiences. These things are all inherently tied from a brand marketing perspective. As soon as brands stop dismissing them as “lazy” and start treating them as the lifeblood of their (near)future business, the distribution channels will come into better view. The problem right now is most every brand is still relying on channels that were popularized 10 to 20 years ago. And we’ve sold our souls to the likes of traditional social media outlets, who don’t truly care about the customer experience. They only care about scraping our data so they can turn around and resell our data back to more brands. It’s a doom loop that needs to be broken. The only saving grace from today’s traditional media outlets is YouTube. That’s the number one outlet for today’s audience. But too many people only think of YouTube as a repository for old content. Very few are leveraging it as a storytelling hub (and one that highly indexes within traditional paid search, which is also starting to wane for younger audiences). In fact, ask your kids where they search and it’s likely to be YouTube or ChatGPT. (See why Google is now pumping a ton into traditional broadcast with their Gemini commercial?) It’s all connected… except for your next generation of customers. They are disconnecting from our Boomer outlets. This statement right here should be eye-opening: “As the leader of Rock the Vote told the audience – younger audiences have given up on established media – meaning news outlets, but also most established media companies. They’re also pretty tired of the established system across the board – our politics, our leadership, and so on. They do care about issues, and they want brands – and the people they follow, creatives, etc. – to stand for something. And to take more risks – which few brands or film companies are really doing. “ It’s only a “risk” if brands DON’T start trying something else. #brand #storytelling #evolve #strategy #thefutureisnow https://lnkd.in/g8Rqa3Yc

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Do you think creators play a role in misinformation on social media?  Perinatal brand Needed, thinks so — and they’re doing something about it. Needed built an entire educational program on Instagram, @neededacademy for their brand partners and influencers. Before creators can represent the brand on social media, they must complete and pass this comprehensive curriculum. Here’s 3 things brands can learn from Needed’s approach: 📱Go where your audience is. Needed Academy's Instagram-based platform offers a convenient and accessible way for creators to learn at their own pace. 📱Make it accessible. While the program is tailored for brand partners, it's open to anyone interested in learning—from health practitioners to moms. 📱Make it engaging. Needed's curriculum incorporates videos, infographics, and other visual elements to keep creators interested and engaged. Do you think this is the future of influencing responsibly? & if you’re interested, you can read more about Needed Academy in my latest Forbes article: https://lnkd.in/gAMR9zWD #influencermarketing #creatormarketing #creatoreconomy

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These #OnHoldMarketing productions focus on "a single humorous theme and typically feature continuous voiceover and/or a stream-of-consciousness copy style." Check out the samples. Are they right for your caller experience?

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