Jonathan Gusanders

🚨 Update 🚨 After nearly 20 years supporting major CPG companies like Diageo, Beam Suntory, and Constellation Brands, I’ve decided to take a leap of faith and launch Crafted Advisors —a niche consulting firm dedicated to the Beverage Alcohol industry. Over the years, I’ve watched incredible brands struggle to stand out amidst the sea of SKUs across wholesalers, retailers, and on-premise channels. Brands with the potential to disrupt categories and become household names—if only they had the right strategy and guidance. That’s where Crafted Advisors comes in. I’m passionate about helping small to mid-sized brands scale, grow, and realize their full potential. Together, we can reshape the landscape of the industry and bring more diversity to the market. If you're in the beverage space and looking for support to drive growth, let's connect—I’d love to chat! #BeverageAlcohol #Consulting #BrandGrowth #RouteToMarket #SalesStrategy #CraftedAdvisors #BeverageConsulting

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Craft Declines Accelerate Through Late April; A Look at Price Swings in Circana Scans Craft beer scans declined -3% in the four-week period ending April 21 in multi-outlet and convenience stores, tracked by market research firm Circana. Volume, measured in case sales, tumbled -4.7% in the period, the firm added. - I post links to resources that I find helpful for our industry- some are mine, some are others. Just because it's posted here does not mean I created the content. Enjoy! https://lnkd.in/eYznQR3 #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #AlcBev

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Looking for the BEST kosher beef frank for the upcoming summer season? Check out this review from Food & Wine and learn why one will always 'reign supreme'. If you don't have our Hebrew National beef franks on your menu, reach out and we'll get you connected with our chefs to help develop the right offering for your operation. Let the summer grilling season begin! #conagrafoodservice, #foodandwine, #hebrewnational, #reignsupreme #summergrillingseason

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There was a major recall last week that put the company and many brands at risk. Check out the latest posts and links provided to see what happened and what you can do to protect your organization from this type of failure. As employees involved in product management, quality assurance, and risk management, your role is crucial in preventing future recalls. Visit Manning Resource at https://lnkd.in/e5ea-Rac and for recall-specific information at https://lnkd.in/dusSJT5j for industry-specific details on how we can collectively protect our industry. #FDA #USDA #FSIS #listeria #listeriamonocytogenes #salmonella #bacterialcontamination #foodandbeverage #foodmanufacturing #sanitation #environmentalmonitoring #foreignmaterials #testing #releasecriteria #preventrecallsworldwide #preventativemaintenance #allergens #mislabeling #misbranding #ecoli #arugula #animalfeed #clostridiumbotulinum #cbot

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DF-18 isn’t your average energy drink. Over the coming months, I'm gonna do some ingredient spotlights to help convince people that we have truly innovated for the unique endurance sport of golf Today's spotlight ingredient in #DriveForce is glycerol. What does glycerol do for the body? Most hydration formulas focus on electrolytes and sugar, but golfers deserve a more premium solution. By utilizing glycerol alongside electrolytes and other ingredients, DF-18 maximizes cellular hydration efficiency—making the water you drink work better and longer than any other top brands. That’s not just good for your game—it’s good for your body, too! 💪 Here’s why glycerol matters: 💧 Enhanced Hydration - It maintains optimal hydration levels longer, reducing the risk of heat stress and keeping your performance at its peak. 🔥 Improved Heat Tolerance - A well-hydrated body regulates its temperature more effectively so you don't feel the heat as much. 🏃‍♂️ Enhanced Endurance & Concentration - Better hydration = better decision-making and precision. It also delays muscle fatigue, promoting more consistency across your entire round. 🏌‍♂️ Better Recovery & Performance - Hydration supports better physical recovery, whether during or post-round. It helps maintain swing power and reduces post-round fatigue, keeping you fresh for those multi-day tournaments. 🏌️‍♂️ Want to learn more about how #DriveForce can take your golf game to the next level? ⛳️ Head over to 👉 www.driveforce.golf #Golf #Nutrition #FeelBetterPlayStronger #SportsScience #PerformanceGolf

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