John Trefethen, MFA

John Trefethen, MFA

Seattle, Washington, United States
2K followers 500+ connections

About

Executive product and marketing leader with over twenty-five years of technology…

Services

Articles by John

  • Ok, Google! – 2018 Voice Search Best Practices

    Ok, Google! – 2018 Voice Search Best Practices

    There’s one factor that will always hold true regarding SEO: it’s invariably ever-changing. Top on the list of the…

  • Shocking Reality About Training Wheels

    Shocking Reality About Training Wheels

    It still blows my mind whenever I see a child riding a bike with training wheels today. This has got to be a result of…

    3 Comments
  • Getting IT On Board With Your Tech Choices

    Getting IT On Board With Your Tech Choices

    A playbook for convincing your IT department to support the app vendor you choose. Marketing in the digital age…

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Activity

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Experience

  • Radius XR Graphic

    Radius XR

    Pleasanton, California, United States

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    United States

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    Seattle, Washington, United States

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    Greater Seattle Area

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    San Francisco Bay Area

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Education

  • San Jose State University Graphic

    San Jose State University

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    Activities and Societies: Digital Photography, Digital Imaging, Photo Education, Conceptual Photography, Visual Arts, Art 7 Design

    Throughout the course of my study at SJSU I hosted various solo shows highlighting my work as a digital media artist. During this time I worked collaboratively with several other artists while showing nationally.

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Publications

  • ORU kami

    LensWork Publishing

    Ethereal: extremely delicate and light in a way that seems too perfect for this world.

    These paper sculptures display the subtle transitions from light to dark, giving an edge and shape to a previously flat surface. The paper sheet, scored with a single line, when observed by the camera, unveils a delicate complexity. The final photographs capture this transformation in form as they are rendered flat once again.

    Other authors
    • Brooks Jensen
    See publication

Patents

  • Apparatus for Medical Device Alignment for Functional Refraction Testing

    Issued US 21081.0020

  • METHOD AND APPARATUS FOR A TREATMENT TIMELINE USER INTERFACE

    Issued US 62/750,612

  • Ball Jar Press

    Filed US

Courses

  • The Relationship of Text & Image

    PH361

Projects

  • Carl Zeiss FORUM Eye Care Data Management "Did You Know" Advertising Awareness Campaign

    - Present

    In an effort to describe the core benefits of the FORUM Eye Care Data Management Solution by Carl Zeiss, my team and I developed a campaign that leveraged the strength of the core ZEISS brand with the myriad of data management and diagnostic benefits associated with the FORUM product family.

  • Strategic Naming of New Product

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    As the process of taking a new product through the rigors of branding, and market appeal with the eventual result of a unique and memorable name.

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