James Jockle

Move from old site (a static web presence that lacked SEO infrastructure, lived on a volatile code base in a bespoke and aging cms with disparate band-aid solutions for expansion and content, and was unscalable) to a Drupal, taxonomy based dynamic web presence focused on a solution selling approach and optimized for content marketing and lead generation. With statistically 57% of the decision process in B2B sales happening before the customer interacts with sales, our goal was to create a site… Show more

Move from old site (a static web presence that lacked SEO infrastructure, lived on a volatile code base in a bespoke and aging cms with disparate band-aid solutions for expansion and content, and was unscalable) to a Drupal, taxonomy based dynamic web presence focused on a solution selling approach and optimized for content marketing and lead generation. With statistically 57% of the decision process in B2B sales happening before the customer interacts with sales, our goal was to create a site that supported the customer journey and gain deeper analytic insight to accelerate the sales cycle. Additionally set out to improve in-site search, search engine discoverability, UX, branding, positioning, social integration, nurture, responsive design and stickiness/retention of site. Show less

Thought leadership takes time and energy from some of the best minds within your company. It means staying on top of industry issues and debates, top headlines, and core challenges in your space. The Numerix Video Blog was devised as a way to leverage the expertise of company experts for regular, timely discussions, asking minimal time and preparation while maximizing access to their insights for our clients and prospects. A joint project between marketing leadership, PR, digital marketing, and… Show more

Thought leadership takes time and energy from some of the best minds within your company. It means staying on top of industry issues and debates, top headlines, and core challenges in your space. The Numerix Video Blog was devised as a way to leverage the expertise of company experts for regular, timely discussions, asking minimal time and preparation while maximizing access to their insights for our clients and prospects. A joint project between marketing leadership, PR, digital marketing, and our subject matter experts, the project has grown steadily and garnered significant SEO impact. The program's success has also drawn in prominent external experts for their thoughts and contribution and continues to evolve. Show less

Timely discussions around key issues effecting valaution and risk measurement of OTC Derivatives