B2B SaaS is not easy, especially on the beginning. Let me explain.
As Jason M. Lemkin says: getting to $1M ARR is impossible, getting to $10M is improbable, getting to $100M is inevitable. Not surprisingly, only a few will get there.
The problem is how to make sure as a founder/CEO you take proper actions, optimal from time and costs perspective, truly required to achieve the next milestone in the company growth. Or even, in the first place, do you actually know what are those milestones and steps required.
There's plenty of advisors on LinkedIn and beyond that will offer you the GTM services. My experience is, they rarely understand there is the "impossible" and "improbable" stage first. Advising in the "inevitable" growth stage is something many can do, but how to make sure you can cross the chasm of 0-1 and 1-10? In B2B SaaS, that's the stage of conceptualizing and engineering the product - the stage where most GTM experts will not help.
If you will listen to their advice before doing the homework, it will backfire. Sure, it's super compelling to hire sales team and start scaling the business. The issue with that, if you do it prematurely, you will burn cash and not achieve the growth targets. There are steps you have to do yourself as founder/CEO before that, and they are not possible to be delegated. Especially for the first-time founders, discovering them can be quite daunting, but there are no shortcuts.
For me professional growth is about learning new things. I'm constantly in pursuit of new knowledge, researching internet, my personal network and other resources to better understand the position and momentum we have in Occubee and which next steps we need to take.
Sometimes I get lucky and come across great tactical materials on PMF, like recently shared by Rob Snyder from Harvard Innovation Labs (link in the comment).
But to get the actual perspective on the whole process, from the idea market fit, through product market fit, go-to-market fit to scaling, the discovery of Wayne Morris and his GTM debt methodology was absolutely essential for me.
GTM debt assessment is such a powerful tool, which by providing a framework of questions regarding the milestones and steps required to achieve them, allows founders and CEOs to make sure they operate in the same phase of growth as their company is in a given moment.
I was one of the first that had the opportunity to take the assessment (when it was still in the beta) just before I met Wayne for the first time in person. Since then, we had multiple touch points and discussions, and they were pivotal for me.
I was actively evangelizing about GTM debt for a while already, hoping more founders will have similarly cardinal discovery. Today, I am happy to share the news about Wayne's new initiative, RVNU, which will make it possible for even more fellow B2B SaaS founders. If you are a B2B SaaS founder or CEO, you definitely need to check it out!
https://rvnu.co/