“I worked closely with Jess on event programs for her clients at mindbodygreen. Jess made an impact on mindbodygreen’s business right out of the gate, almost immediately selling the first-ever presenting sponsorship of the company’s annual conference. This event was the most complicated and custom program we sold. Jess learned fast, sold confidently, and worked tirelessly to help the sponsor meet their objectives AND to support our internal team executing a sponsorship of this scale for the first time. She also had an immediate impact on our team and ways of working. As mbg’s first and only remote employee at the time, Jess advocated for a level of virtual collaboration and connection that wasn’t standard in the pre-COVID world. Though her Zoom links were often met with eyerolls and technical difficulties in 2017 (sorry Jess) she persisted, and her efforts improved overall communication and process for the team. Jess brings an extremely high level of client management and earns the trust that is necessary to partner on complex custom programs and events. She’s able to balance the best interests of clients and her internal team, and she navigates challenges that arise with honesty and an eye on solutions. She’s a team player in a way many sellers aren’t: willing to have tricky conversations with clients when needed and propose alternatives - maybe even tell them no! - when her expertise tells her it’s best for all parties. This straightforward communication and ability to see the big picture to ensure everyone’s success is a rare quality, and it was one of my favorite things about working with Jess.”
About
My passions lie in creating industry-first, rule-breaking campaigns for clients that…
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There is a polarizing debate today around the role of marketing - is the primary job of a marketer to "drive the business" OR to "build the brand"?…
There is a polarizing debate today around the role of marketing - is the primary job of a marketer to "drive the business" OR to "build the brand"?…
Liked by Jessica Stone
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This is an amazing example of how to do content right! Driven by insight and providing true value to the viewer. clearly I'm bias, but doesn't mean…
This is an amazing example of how to do content right! Driven by insight and providing true value to the viewer. clearly I'm bias, but doesn't mean…
Liked by Jessica Stone
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Talk about Big Deck Energy! I recently had the pleasure of speaking with Event Marketer about our incredible Doctor Odyssey marketing campaign. So…
Talk about Big Deck Energy! I recently had the pleasure of speaking with Event Marketer about our incredible Doctor Odyssey marketing campaign. So…
Liked by Jessica Stone
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9 people have recommended Jessica
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Curious about the evolving role of out-of-home in modern media strategies? Every month, OAAA’s marketing team sits down with a brand marketer to…
Curious about the evolving role of out-of-home in modern media strategies? Every month, OAAA’s marketing team sits down with a brand marketer to…
Liked by Jessica Stone
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Calling all SF-based Skincare Colleagues! I am hiring for an Assistant Brand Manager role to join my team at Biossance. The role will report into me…
Calling all SF-based Skincare Colleagues! I am hiring for an Assistant Brand Manager role to join my team at Biossance. The role will report into me…
Liked by Jessica Stone
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In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.
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Shane White
In just over 2 weeks, ‘The Retail Media Event of the Year’ begins 🎉 One focus, one day, one event 👊 Retail MediaX is the culmination of a year’s worth of close monitoring, listening, and analyzing the industry's newest revenue revolution. Wherever you are on this journey, and whichever side of the equation you sit, June 11th is THE day to be part of the current and future retail media conversation. There is only ONE place to be: Retail MediaX 😎 Brands, Retailers & Agencies can attend free whilst places remain, you can register here: https://lnkd.in/egMA_yaZ 🎁 The retail media gurus taking to the stage include 😍 Matt McLellan, VP - Customer Planning & Proposition, ASDA Stacy Gratz, Marketing & Sales Director, TESCO MEDIA Tom Langley, Customer Personalisation & Retail Media, JOHN LEWIS PARTNERSHIP Nicole Pilkington, Global Head of eCommerce Acceleration, BARILLA GROUP Stuart Heffernan, Global E Commerce Leader, PERNOD RICARD Nur Eral, European E-commerce Brand Experience Specialist, THE CLOROX COMPANY Pinki Choudhury, Head of Product, Marketplace & Retail Media, KINGFISHER Dean Harris, Head of Loyalty Rewards & Retail Media, COOP Sam Wilkinson, Group Head of Retail Media, THE HUT GROUP Greg Deacon, VP of Retail Media, Groups & Business Development, SNAPPY SHOPPER Alex Prouhet, Global Director - Commercial, DELIVEROO Jayesh Rajdev, Controller of Advanced Advertising, ITV Charlotte Murphy, Head of Retail Media UKI, UNILEVER Jessica Cooke, MBA, Head of Media & Loyalty, STONEGATE GROUP Paul Stafford, Head of Digital Marketing, Retail Media & Online Brand, SUPERDRUG Samuel Knights, CEO, SMG Sofia Reguero Diez, Digital Media Director - EMEA, OMD Stephen Mader, Global Head of Commerce, PHD MEDIA Simon Piper, VP of Sales and Customer Success, SKAI Ben Foulkes, Commercial Director, EPSILON Nicole Kivel, Managing Director Enterprise, Northern Europe, CRITEO Chris Riegel, Founder & CEO, STRATACACHE Lars Djuvik, Cheif Sales Officer, CREALYTICS Colin Lewis, Director, RETAIL MEDIA WORKS Thibaut Munier, COO & Co-Founder, NUMBERLY Courtney Hopkins, Vice President of Strategic Partnerships, ROKT Ian Jindal, Editor In Chief, INTERNETRETAILING Paul Skeldon, Editor, INTERNETRETAILING Katie Searles, Editor, INTERNETRETAILING Latest agenda here 😋 https://lnkd.in/eixMg6Da #RetailMediaX #RetailRevolution #Leadership #Innovation #Advertising
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Bill Day
Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing
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Tripp Boyle
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Trish Borrelli
🎙️ Check out our latest podcast episode! We're diving into the two biggest topics in ad tech: the Google antitrust trial and the US presidential election—key issues for our democracy. As the trial approaches its conclusion, our editorial team shares insights from Programmatic I/O and explores the potential fallout. What if Google has to spin off part of its ad business? What would that mean for the ad tech ecosystem? What if they win? Don't miss this discussion!
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Nathan Faulkner
The National Basketball Association (NBA) is in the final stages of media rights negotiations, formalizing written contracts with The Walt Disney Company, NBCUniversal and Amazon this week. Sources report that these negotiations may lead to legal action from incumbent Warner Bros. Discovery. Industry insiders predict that ESPN will pay around $2.6B-$2.8B annually for the league's "A" package, while NBCUniversal's proposed "B" package is expected to be worth between $2.5B and $2.6B annually. Amazon's deal is likely to be worth between $1.8B and $2B, including the Emirates In-Season Tournament, the SoFi Play-In Tournament, first-round playoff games, the WNBA and international rights. Stay tuned for more updates as the NBA finalizes these contracts with major media companies. Sounds like the 2024-2025 will be the last year of Warner Bros. Discovery - "Inside of The NBA", with Ernie, Charles, Kenny, & Shaq. Via Sports Business Journal #NBA #mediarights #sportsbiz #nbc #amazonprimevideo #disney #media #sportsmarketing #sportsmedia #sportssponsorships #sponsorships #brandedcontent #ai #mensio #hive
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Siegfried “Ziggy” Prieto
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