Jeff Weiner

When I read a book that educates and inspires business success, I have to share it with other people. Today, that book is by Brett Townsend and Tim Hoskins and is called, “Insights on the Brink: Revitalizing the Market Research and Analytics Industry.” The struggle it addresses is summarized with this quote: “Consumer insights is, almost without exception, classified as nonworking dollars, meaning that we’re considered a cost center instead of a revenue-generating part of the business. So from the get-go, we’re fighting an uphill battle to prove our value.” Many of the concepts resonated deeply with my real-world experience, deeply held beliefs, and lifelong passion. Research insights, analytics, and collaboration are the foundation for driving business impact. We hold the key to unlocking opportunities for change, growth, and transformation—yet we often resist the changes needed to fully unleash that potential. Insights on the Brink challenges the traditional mindsets and practices of our industry, urging us to rethink how we approach our work. It offers fresh ideas and innovative methods that help us achieve the meaningful impact we strive for but don’t always attain. Here are a few excerpts that truly resonated with me. Every time I re-read them, I find myself internally shouting, "YES! This is spot on!" • “If you can’t tell me your story in three slides, you don’t have a story.” • “I don’t need to know everything you know; I just need to know what I need to know.” • “The most successful projects are the ones where the client and agency go on the journey together.” • “And further, the agency role should not end with a report, but should follow through on implications and strategy.” • “It’s not about methodologies: We need to give ourselves permission to break free from methodology and inconsequential data and flip our mindset to focus on outcomes so we can play a more powerful role.” I invite you to get the book and discover how it inspires new thinking and actions that can make a real difference for you! Kudos to Brett Townsend and Tim Hoskins for this remarkable book! https://lnkd.in/g5Pmya_6 #MRX #Insights #ConsumerInsight #CustomerInsight #MarketResearch #MarketingResearch #BusinessImpact

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Great webinar to check out!

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Just a reminder that we released our US social listening report on the Top 30 auto brands. Get it here: https://lnkd.in/gfA77Gwv #automotiveindustry #cars #tesla #insights #sociallistening #data #analytics

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Check out The Path https://lnkd.in/grXuqRh8 for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Head of Audience, Insights & Measurement for Uber? Take a look at Dorothy Ann Advincula’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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AVAILABE FOR PURCHASE --- The Smart Home Dashboard visualizes the most important metrics informing the strategic decision making of companies across the connected home market. Consumer Insights Dashboards present survey-based consumer research that tracks movement of foundational market metrics, such as product or service adoption, household spending intentions, churn, and key tracking metrics on leading industry players. https://lnkd.in/gA8aHyxJ

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Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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Advancing the Data Product. Using historical data to predict future marktet behavior. #MultivariateSolutions #MarketResearch #FinancialModeling https://lnkd.in/eqDiV-hu .

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Advancing the Data Product. Using historical data to predict future marktet behavior. #MultivariateSolutions #MarketResearch #FinancialModeling https://lnkd.in/eqDiV-hu .

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Advancing the Data Product. Using historical data to predict future marktet behavior. #MultivariateSolutions #MarketResearch #FinancialModeling https://lnkd.in/eqDiV-hu .

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Advancing the Data Product. Using historical data to predict future marktet behavior. #MultivariateSolutions #MarketResearch #FinancialModeling https://lnkd.in/eqDiV-hu .

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Advancing the Data Product. Using historical data to predict future marktet behavior. #MultivariateSolutions #MarketResearch #FinancialModeling https://lnkd.in/eqDiV-hu .

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