About
I'm the founder and CEO of Esquire Interactive LLC (www.esquireinteractive.com), which…
Articles by Jeff
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Protect Your Website Against Unwanted Hackers
Protect Your Website Against Unwanted Hackers
By Jeff Lantz
Activity
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This is a great summary from Nicole Black of MyCase/LawPay covering #AI #ethics issues in #legal & #legaltech that were surfaced when we did a series…
This is a great summary from Nicole Black of MyCase/LawPay covering #AI #ethics issues in #legal & #legaltech that were surfaced when we did a series…
Liked by Jeff Lantz
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🌴 🌺 Aloha and Happy Friday! Navimow is thrilled to announce that we have partnered with Segway of Hawaii! Navimow is now one of the few robotic…
🌴 🌺 Aloha and Happy Friday! Navimow is thrilled to announce that we have partnered with Segway of Hawaii! Navimow is now one of the few robotic…
Liked by Jeff Lantz
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The first day of Fall 24 class for Indiana University Maurer School of Law, and our first day integrating the Elmore Entrepreneurship Law Clinic and…
The first day of Fall 24 class for Indiana University Maurer School of Law, and our first day integrating the Elmore Entrepreneurship Law Clinic and…
Liked by Jeff Lantz
Experience
Education
Licenses & Certifications
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Bar Admissions
Arizona (All State Courts); U.S. District Court, District of Arizona
Publications
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ABA Book - Internet Branding for Lawyers: Building the Client-Centered Website
American Bar Association - Law Practice Management Section
An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?
Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on…An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?
Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:
Create a unique brand that identifies and addresses client needs.
Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.
Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.
Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.
The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program. -
The Essential Attorney Handbook For Internet Marketing, Search Engine Optimization and Website Development Management
Create Space
How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.
You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings…How can attorneys reach new clients on the Internet? This book explains law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter.
You’ll learn the key points about domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that will resonate with clients and serve as a call to action.
What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Organizations
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State Bar of Arizona
Member
Recommendations received
16 people have recommended Jeff
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I am honored to have been recognized in the 31st edition of The Best Lawyers in America® for my continuing work in Public Finance Law, Corporate Law,…
I am honored to have been recognized in the 31st edition of The Best Lawyers in America® for my continuing work in Public Finance Law, Corporate Law,…
Liked by Jeff Lantz
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We just published a wildly informative podcast episode on #GoogleAds, featuring Desire'e Martinelli of Esquire Interactive LLC, in which we went deep…
We just published a wildly informative podcast episode on #GoogleAds, featuring Desire'e Martinelli of Esquire Interactive LLC, in which we went deep…
Liked by Jeff Lantz
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Today, Governor Gretchen Whitmer announced the appointment of our very own Randy Wallace to the Michigan Court of Appeals, Second District, effective…
Today, Governor Gretchen Whitmer announced the appointment of our very own Randy Wallace to the Michigan Court of Appeals, Second District, effective…
Liked by Jeff Lantz
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Earn 1 free hour of Law Office Management CLE credit with your ABA membership on August 22! Every law firm needs data to operate efficiently, but…
Earn 1 free hour of Law Office Management CLE credit with your ABA membership on August 22! Every law firm needs data to operate efficiently, but…
Liked by Jeff Lantz
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Do you know the financial metrics that are critical to your law firm's success? I'm really exited to moderate next week's free ABA webinar where…
Do you know the financial metrics that are critical to your law firm's success? I'm really exited to moderate next week's free ABA webinar where…
Shared by Jeff Lantz
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Thursday, I will be doing my annual #Summer set of presentations for the Greater Newburyport Bar Association, in #Salisbury, #Massaschusetts, at the…
Thursday, I will be doing my annual #Summer set of presentations for the Greater Newburyport Bar Association, in #Salisbury, #Massaschusetts, at the…
Liked by Jeff Lantz
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During the recent Google Marketing Live 2024 conference, Google announced major changes to Google Ads and Google search, including a number of AI…
During the recent Google Marketing Live 2024 conference, Google announced major changes to Google Ads and Google search, including a number of AI…
Shared by Jeff Lantz
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Fighting insurance giants can feel impossible. Remember to pick reputable companies, read your policies carefully, and seek legal help if needed…
Fighting insurance giants can feel impossible. Remember to pick reputable companies, read your policies carefully, and seek legal help if needed…
Liked by Jeff Lantz
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