“I've had the opportunity to work with Jeff at both IBM and SAS. In both cases, he was the "go to" guy for his understanding of customer and consumer marketing. Jeff has great people skills and can rally a group of professionals to get their best thinking around an important piece of work. I observed this first hand when working with Jeff to craft the business value propositions and maturity curve for customer care and insight in our roles at IBM. Jeff’s positive approach to work and his passion for marketing makes him a joy to work with. He's a smart self-starter that can deliver results. It is my pleasure to endorse his work.”
Jeff Gilleland
Morrisville, North Carolina, United States
1K followers
500+ connections
Morrisville, North Carolina, United States
1K followers
500+ connections
About
Jeff Gilleland is a seasoned marketing executive with proven success in growing customer…
Experience
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Education
Publications
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Consider All the Variables
Chief Marketer
See publicationWhat keeps the highest value customers coming back? Retaining a high-value customer, or making an unprofitable customer profitable, can be as simple as making an adjustment in the product or service mix. But marketers won’t know which approach is most effective if they can’t dig into their data.
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Customer Experience Improvement Through a "Learning Relationship"
Customer Think
See publicationMost marketers acknowledge that today's big challenge is managing the customer's experience across products and channels…and over each customer's lifecycle. This requires...
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Customer Experience Shaped by Interaction
Customer Think
See publicationOffering Customized Treatment
As marketers, we like to talk about personalized marketing—"treating customers as individuals based on their unique needs" and delivering "customized treatment." -
Customer Experience Success Starts with Insight
Customer Think
See publicationTransforming Data into Action
intuitively we all understand that successfully managing the customer's experience is the key to building a durable and profitable customer franchise. -
Evolving relationships with today's highly empowered customers
On-Demand Webcast
See publicationHow an effective customer intelligence strategy drives performance and how to move toward developing a customer command center in order to attain the ultimate competitive edge.
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Grounds for Conversation: Practical Insights for Customer-Focused Marketing
Better Management
See publicationThis 8-part series is made up of short, 15-minute conversations between people who know the customer intelligence market. Much of what's discussed is related to the "Three I's of Marketing:" Insight, Interaction and Improvement.
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Make it Count
Chief Marketer
See publicationCompanies that implement optimization programs become smarter about their efforts. They quickly see the classic “throw up a bunch of messages and hope something sticks” approach doesn’t work anymore.
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Making Sense of Customer Value
Chief Marketer
See publicationWhen looking at customer value, you should consciously break it down into three distinct elements: current value (or current customer profitability), lifetime value (LTV), and potential value.
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Mastering the Four Essential Elements of Conversational Marketing
American Marketing Association
See publicationSocial Marketing: Listen, Relate, Create, Aggregate
Utilize technology and analytics for competitive advantage. -
The Customer Intelligence Strategy
Better Management
See publicationOn-Demand Webcast:
The Customer Intelligence Strategy: Evolving relationships with today's highly empowered customers
Discover how an effective customer intelligence strategy drives performance and how to move toward developing a customer command center in order to attain the ultimate competitive edge. -
To Engage High-Potential Customers, Focus on their Behavior
Chief Marketer
See publication“How can I assure that my products are delivering value to the customers who matter most?”
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