Jon Bennion

Less than 30 days Results of PA Can you believe the CPL is just $4.78, it's insaneee 👉The Full Calculation of $1500 is here👇👇 🔶314 Leads🤑 🔶Lock 11 deals till date😉 🔶Which will be around $136 CPA (Cost Per Acquisition) 👩‍💼And the Best Part😍😍😍 🔶 23% Leads booked appointment by them self 🔶In number it'll be 72+ Self-book appointment😲WOW🔥 🔶And the Total Appointment ration is 57% for this client.😂 🔶If we calculate then he must get 175+ Appointment 🔶 The Client closed 6 deals from Our self-booked appointment system and rest of 5 by himself 🙄Why waste $500-$600/Appointment or Sits When you can get these type of results in less😂😂 🫢Any Logic?

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Less than 30 days Results of PA Can you believe the CPL is just $4.78, it's insaneee 👉The Full Calculation of $1500 is here👇👇 🔶314 Leads🤑 🔶Lock 11 deals till date😉 🔶Which will be around $136 CPA (Cost Per Acquisition) 👩‍💼And the Best Part😍😍😍 🔶 23% Leads booked appointment by them self 🔶In number it'll be 72+ Self-book appointment😲WOW🔥 🔶And the Total Appointment ration is 57% for this client.😂 🔶If we calculate then he must get 175+ Appointment 🔶 The Client closed 6 deals from Our self-booked appointment system and rest of 5 by himself 🙄Why waste $500-$600/Appointment or Sits When you can get these type of results in less😂😂 🫢Any Logic?

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So most businesses do not realize this going into 2025.... One of the most important marketing strategies for next year is not your PPC Spend, not your TikTok Ad Spend, or other....its building long-lasting, engaged and loyal "organic" Communities. In 2025, building an organic community will be pivotal for both B2C and B2B companies, especially as audiences continue to demand authentic, value-driven content. Here are some projected insights and data trends that can support your article: 1. Community-Driven Marketing ROI: Organic community engagement is predicted to yield a 30% higher return on investment than traditional ad campaigns for both B2C and B2B brands, as loyal communities provide better engagement, referrals, and customer loyalty. 2. Influence of Short-Video Content: By 2025, short videos are expected to drive over 80% of consumer internet traffic. This format enables companies to quickly engage their audience, deliver authentic messages, and encourage interaction, which is critical in building community ties. 3. Higher Conversion Rates with Community Content: B2C and B2B companies that prioritize community-centric content are expected to see conversion rates 3-5 times higher than companies relying on impersonal ad campaigns. Community content builds trust, which translates to increased conversions. 4. Customer Retention and Loyalty: Companies investing in organic community growth could see a 20% increase in customer retention by 2025. For B2B, community-based networking helps foster long-term client relationships, while in B2C, it encourages repeat customers and brand advocates. 5. Impact on Product Development: Around 65% of companies plan to incorporate community feedback into product development by 2025, improving alignment with customer needs and strengthening loyalty. Short videos serve as ideal content formats to gather instant feedback on new ideas or products. These data points underscore the value of fostering organic, interactive communities through short-form content in the coming years, positioning brands to lead with authenticity and customer-driven innovation. #sales #marketing #b2b #b2c #shortvideo #community #organic #strategy

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There are certain agencies I consistently hear terrible things about. There are certain agencies I consistently help brands move away from. Still -- I don't think those agencies are 'bad' agencies. They are bad for those clients though. Better for others, presumably. And, even "the best agency in the world" to some of their clients, too. I don't want to work with them. And I wouldn't recommend them. But, the point is this. Finding an agency is easy. Finding the right agency is hard. Agencies should be more selective in who they take on. Agencies should be more graceful when they lose clients. Agencies should stay in their proverbial lane. Brands should communicate their needs better. Brands should be more transparent with their agencies. Brands should invest more into their agencies. *not necessarily $$. Good agencies exist. Bad agencies exist. Great agencies exist. Good to you, may be bad to another. Great is the goal. Ya just gotta find them. ..ya may have to kiss a few frogs first, too.

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It was about time we upgraded our pod game! 🎙 This episode will be quite special for several reasons. One, Gerardo Ospina is an absolute badass! He grew On The Map, Inc. PPC department from $100K to $500K in yearly revenue! 😲 ..and no, he doesn’t do sales. What he has done is focus on rigorous work and ongoing PPC testing. Within the last two years, he has figured out the hardest market in search. 💰 PPC for personal injury lawyers! 💰 Gerardo and I recorded a proper talk on the latest trends in PPC for lawyers. ➡ Shift to automated bidding... ➡ Massive negative keyword lists... ➡ LSA best practices... ➡ Budget selections... ➡ Rapport building with clients... …and a lot more! Stay tuned, this is going to be a good one!✌🏻 #lawfirmmarketing #lawyerppc #ppcforlawyers #personalinjurylawyermarketing #lawyerleads #lawfirmgrowth

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Your success with email marketing is dictated by who you send messages to and who you don’t. I've audited 65 Klaviyo accounts so far this year and these are the 5 most common segmentation mistakes I see brands making.

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Report from Wordstream showing Provider CPLs up 58%. Dental conversion rates down 19%. What to do? -Balance media investment with earned & owned leads. -Optimize your landing pages to convert better to drive CPL down and CVR up. -Make sure online scheduling is prominent and appointments no more than 3 weeks out. -Send back NEW patient signals back to ad platforms in HIPAA compliant way so the ad engines optimize to the best leads -Reactivate existing patients to improve patient LTV so you can keep spending on media for the net new patients

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Concerned your DTC email list is too small to generate any meaningful revenue? We recently made our client $5,539.60 from 48 subscribers on their short list. This proves you don’t need a massive list to succeed. Excellent deliverability is key. Don’t get me wrong, a larger list is ideal. You can acquire thousands of subscribers each week with a healthy amount of traffic to your website + optimized popups. However, you don’t need a large audience base before you actually start marketing them. In fact, that’s a terrible idea. By the time you think your list is “ready” (whatever that means) – you’ll be sending emails to an unresponsive list. Your audience will be semi-cold at best, or dead at worst. Instead, start immediately, learn the ropes, keep your list engaged & when your list isn’t even that large, it’ll start bringing in cash. Once you start seeing a respectable revenue per recipient, you’ll be even more motivated to acquire more subscribers. Did you find this content helpful? Repost it so your audience can appreciate it!

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Most agencies CRUMBLE when Amazon gets tough. (We're not most agencies): When Amazon throws a curveball, my team hits a home run. The supplement space on Amazon right now? Pure chaos. → New certification documents. → Freaking clients → The agency gets the finger pointed. We've all been there, right? But here's the thing: While Amazon's rule changes can throw us off our game, situations like this are why I'm so damn proud of my team. - They stay on top of the latest compliance changes. - We're now ahead of the curve. - We even educate Amazon about new best practices. - Clients started off panicked – understandably so. It took some tough conversations. But now? That's not the case at all. We turned a potential crisis into collaboration. Clients see us as true partners. We weather the storm together. See, here's the thing... This is the agency life most people don't see: 1) Late nights digging through Amazon updates. ↪️ Updates that even ChatGPT can't simplify. 2) Explaining complex policy shifts. ↪️ So that the clients can grasp. 3) Staying calm... ↪️ When everyone else is losing their heads. This post is a shoutout to my team, and to every agency professional out there smashing the ever-shifting tides of e-commerce. PS - Want to grow your ecommerce brand on Amazon? We've helped 500+ brands earn over $550 million on the platform. Send me a DM saying “Amazon” for more info.

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👉Again we're coming with California results----- Let me give you the Calculation of $1335👇👇 🔶The Cost Per Accusation is less than $95🤑 🔶At $12 CPL, I know it's still high we will definitely try to reduce it by single digit dollar 😉 🔶22% Self-booked appointment ratio for this client and a 55% total appointment ratio for this client.😂 🔶Got 14 deals already😉 🔶Fun Fact Closed 9 out of 14 deals from Self-booked appointments. 🙄Don't you think I we have a solid self booked system🥲

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👉Again we're coming with California results----- Let me give you the Calculation of $1335👇👇 🔶The Cost Per Accusation is less than $95🤑 🔶At $12 CPL, I know it's still high we will definitely try to reduce it by single digit dollar 😉 🔶22% Self-booked appointment ratio for this client and a 55% total appointment ratio for this client.😂 🔶Got 14 deals already😉 🔶Fun Fact Closed 9 out of 14 deals from Self-booked appointments. 🙄Don't you think I we have a solid self booked system🥲

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Our latest post - Backlink Strategies: Local Vs National Vs International https://lnkd.in/gfEqm3Rk by the one & only Jahnelle Seaman #Backlinks #BuildingBacklinks

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The Worst Amazon Update I have heard in 2024 The introduction of the "DON'T BUY NOW" widget? This feature is designed to discourage impulsive purchases.  While the intent behind this initiative might seem commendable  Its potential implications are far-reaching. 1. Averaged Sales: The widget might lead to a decrease in sales before a deal. When combined with the sales boost during the deal The overall sales could remain relatively unchanged or even decline. 2. Lightning Deals:  For Lightning Deals, which rely on a sense of urgency and limited availability The widget could discourage purchases, leading to lower overall sales. 3. Potential for Manipulation: There's a risk that Amazon might use this widget to manipulate consumer behavior Guiding them towards products that align with their interests rather than the audience's needs. At this moment we all just need to pay attention.  An experienced specialist will always dig & take advantage of every opportunity. It's crucial to carefully consider the potential impact of such features on sales and customer behavior. What do you think about this? Could this widget negatively impact sales and profitability? #Amazon #eCommerce #ConsumerBehavior #Sustainability #Retail #Technology

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"PPC is too expensive and I don't get results" According to statistics provided by Google, the typical return on a PPC should be 2/1. Why do so many business owners feel like PPC has become a black hole of cash spend? 1. There's no coherent strategy for the keyword groups, and/or businesses simply used the native Google Ad tools on the platform. - Our team from the start focuses on finding keyword groups that provide businesses value and diversify the objective, intent and focus of the keywords. Think of it like a financial portfolio... would your CPA recommend you only own 1 stock? Why would you only try to run ads for one specific keyword group or intent? 2. The platform isn't optimized for successful conversions. - When someone comes to your site from a PPC campaign, how easy is it to convert? Where does this user journey begin? Too often I see PPC campaigns where the user journey starts at the home page, or on a landing page with no calls to action. There's nothing more frustrating than coming to a site and not being able to achieve the very reason you came. 3. There's no accountability to the campaign... AKA reporting. - I've talked to countless business owners or marketers who spend enormous amounts of money but don't go over any reports or have subpar tracking methods. If you don't track the performance of your campaigns, how do you expect to improve? PPC doesn't have to be a black hole for your budget. Using the 3 strategies above, we've been able to maximize returns for our clients and drive more leads. #PPC #GoogleAds

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When reviewing success of a DCT, don't just look at the overall ROAS. Look at the breakdown. Only turn off the DCT if the ROAS drops below the TROAS for a solid week. Don't judge it off 3 days. Not long enough. Especially when you factor in delayed attribution

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🛡️ Defense Strategy? Defending your listings is a critical part of your PPC strategy. You want to ensure that your products dominate the space and prevent competitors from piggybacking on your listing. Here’s how to do it: 1️⃣ Target Your Own ASINs: • If you have multiple SKUs, use ASIN targeting to place ads for your other products on your own listings. • This keeps competitors' ads off your product pages and encourages cross-selling between your products. 2️⃣ Use Keyword Targeting for Brand Protection: • Protect your brand keywords by running Sponsored Products and Sponsored Brands campaigns. • Ensure your branded keywords rank at the top of search results to avoid losing clicks to competitors. 3️⃣ Maintain a Baseline Defense: • Even if you’re not actively running aggressive ranking campaigns, always have a defensive strategy in place. • Think of this as an insurance policy for your listings, ensuring competitors don’t take over your real estate. Pro Tip 1: • During daily, weekly, and monthly optimization, review the ASINs and keywords you are targeting to ensure your competitor did not outbid you. Pro Tip 2: • Use Sponsored Display ads to expand your defense across Amazon’s ecosystem, including on and off Amazon placements. ✅ Good Example: • You target your own ASINs with Sponsored Product Keyword & Product targeting, Sponsored Brand Keyword targeting and Sponsored Display Product targeting ads, ensuring that your customers only see your products when browsing your listings. ❌ Bad Example: • You don’t run defense campaigns, allowing competitors to target your product pages and dilute brand loyalty. Do you have a defense strategy in place for your listings? P.S. Need help setting up a defensive PPC strategy? DM me “PPC” and let’s secure your listings against competitors.

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Agency red flags that continue to come up in audits.. 🚩 🚩 1) You ask them to hit a higher in platform ROAS and the first thing they do is shift 50% of your budget to retargeting, artificially inflating the ROAS (can't tell you how common this is!) 2) You tell them your business has slowed and ask for recs on further growing and they ONLY come back with upper funnel recs, instead of innovating further with offer testing, creative, landing page testing and more DR tactics (which are completely untapped) 3) They rebuild your whole ad account structure and put everything into learning phase (this only makes sense if nothing was working in the first place) The good news is all of these are fixable and are quick to catch. If you ever find yourself stuck with your growth marketing, these are some things you can check for. Or you can reach out to someone like myself/get an outside perspective. Sometimes it's easy to get stuck in a bubble! #growthmarketing #adaccount #metaadvertising #audits

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SEO Growth Loops: How Leafly and Weedmaps scaled their traffic on autopilot and how to apply them to your Dispensary. UGC signals have become more important than ever with forums like Reddit and Quora seeing massive traffic gains in the last algorithm updates. #Cannabis #CannabisMarketing #SEO #GrowthLoops

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New podcast with Kyle Roof just dropped! He’s one of the top names in SEO… And runs High Voltage SEO and PageOptimizer Pro. He’s most well known for SEO testing. Over his career, he’s done over 350 tests… And even got a patent for his strategy 4 years ago. SUPER impressive resume. In this episode, we talked about: - How to rank website pages - Insights from 350+ SEO tests - Advice for SEO agency owners And so much more. Anyone in SEO knows Kyle is the real deal. So grateful to have him on! Link in comments ⬇️

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