About
As a forward-thinking software and technology leader, I bring to the table 20 years of…
Articles by Jay
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Defining the Future of Sponsorship Analytics and Sports Marketing
Defining the Future of Sponsorship Analytics and Sports Marketing
By Jay Prasad
Activity
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Welcome Lotame to the world of Curated Marketplaces. Curation is one of the fastest growing areas of programmatic advertising and Captify® was a…
Welcome Lotame to the world of Curated Marketplaces. Curation is one of the fastest growing areas of programmatic advertising and Captify® was a…
Liked by Jay Prasad
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State privacy regulations are posing challenges for many pharma brands and publishers in the advertising landscape. I am thrilled to share that Errol…
State privacy regulations are posing challenges for many pharma brands and publishers in the advertising landscape. I am thrilled to share that Errol…
Liked by Jay Prasad
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Our latest 2023-2024 National Hockey League (NHL) season analysis of the top placements is here! Digital Enhanced Dasherboards (DEDs) came out on…
Our latest 2023-2024 National Hockey League (NHL) season analysis of the top placements is here! Digital Enhanced Dasherboards (DEDs) came out on…
Shared by Jay Prasad
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Holiday Season Coordinator
The Family Giving Tree
- Present 13 years 10 months
Children
Each holiday season lead the efforts with companies to pick the wishes of families in need, purchase the gifts on the cards, gather the gifts and help deliver to FGT centers in the Bay area.
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Patents
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Sequential Delivery of Advertising Content Across Media Devices
Filed US 15/219,268
The asset enables sequential messaging, which provides advertisers the ability to engage viewers with more robust, complete storylines. The system monitors the delivery of advertising segments (i.e. chapters of a story) to ensure the continuous, non-redundant delivery of sequential advertising.
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Cross Screen Optimization of Advertising Placement
Filed US 15/219,262
The asset provides advertisers precision in the placement and pricing decisions involved in advertising campaigns. The system involves the following process: 1. transmitting an advertising bid with campaign details (digital devices, demographic information, and consumer graph representation)
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Targeting TV Advertising Slots Based on Consumer Online Behavior
Filed US 15/219,259
TV viewing is transforming to digitally distributed viewing, as audiences watch proportionately less live broadcasting and more in a video on demand (VOD) or streaming video format. This portfolio enables a unified purchasing experience for video advertising inventory and one that can reliably target relevant populations of consumers.
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Cross-Screen Measurement Accuracy in Advertising Performance
Filed US 15/219,268
Courses
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Advanced data analytics
1007
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Transnational Management
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Languages
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English
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Hindi
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Spanish
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3 people have recommended Jay
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Hey, I... Samsung Electronics announced earnings yesterday. Most of the news from the world's largest TV maker, was about AI. Sales of Samsung's…
Hey, I... Samsung Electronics announced earnings yesterday. Most of the news from the world's largest TV maker, was about AI. Sales of Samsung's…
Liked by Jay Prasad
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