Janet Jaiswal

Diving into uncharted territories and conquering new markets is a thrilling challenge, has required my full attention, and was done with care. I meticulously assessed each country’s potential and its relative potential. Once a call was made to set sail for a new country, much of the company had to come together to make the expansion a success. But, how should a company go about evaluating which country to potentially expand?

As a former product marketing manager, I can personally attest to the common misconceptions and underestimations surrounding the role of product marketing. I aim to dispel some of the confusion in this article and initiate a dialogue about its strategic advantages for companies as it applies to software product marketing. Product Marketing (PMM) involves the skillful creation and communication of a product or service’s value to precisely targeted audiences at the optimal moment. The core focus… Show more

As a former product marketing manager, I can personally attest to the common misconceptions and underestimations surrounding the role of product marketing. I aim to dispel some of the confusion in this article and initiate a dialogue about its strategic advantages for companies as it applies to software product marketing. Product Marketing (PMM) involves the skillful creation and communication of a product or service’s value to precisely targeted audiences at the optimal moment. The core focus lies in comprehending the needs of the intended customers, their pain points, and how the product/service can uniquely resolve these challenges. Show less

In today’s rapidly evolving technology landscape and the never-ending fight for a competitive edge, success hinges upon the ability to create a dynamic and high-performing team. As a senior Marketing executive, I have had the privilege of orchestrating the formation of several high-performing teams that have delivered outstanding results at companies at different stages of growth. In the course of my career, I’ve found a few practices that have worked well and I’ve summarized the strategies and… Show more

In today’s rapidly evolving technology landscape and the never-ending fight for a competitive edge, success hinges upon the ability to create a dynamic and high-performing team. As a senior Marketing executive, I have had the privilege of orchestrating the formation of several high-performing teams that have delivered outstanding results at companies at different stages of growth. In the course of my career, I’ve found a few practices that have worked well and I’ve summarized the strategies and principles that have guided me in building a top-notch marketing team. Much of what has worked applies to any team, regardless of their functional area. Show less

For years, hoteliers have been innovating to meet changing guest wants and needs. But COVID-19 upended all of it. As McKinsey & Company puts it, the crisis has transformed business forever. Digital transformation efforts, for one, accelerated years ahead in just a few short months.

Technology has been a critical player in accelerated innovation in the hospitality industry....

Assessment of the value of telemedicine in today's healthcare landscape. This report contains results from a survey of healthcare professionals and their use of the Internet of Things ( IoT).

Presentation of key factors when developing the business case IoT, use cases of successful IoT implementations, components of a successful IoT solution

Results from a survey of 300 decision makers in the United States and United Kingdom from large private enterprise organizations discovered that 74 percent of respondents indicate that they feel IoT provides their organizations with the opportunity to better meet key business objectives, with 71 percent agreeing that IoT will help them achieve a competitive edge.

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become part of the general retail brand to customer approach such as geo-targeting, gamification, multichannel interactions, and online loyalty programs have led to an entirely different approach to how retailers conduct business. Clearly, this strategy places power… Show more

The sharpest change in the approach retailers have taken toward customers in the last few decades has been with respect to the power the consumer has had in its interactions with the brand. The various marketing strategies that have become part of the general retail brand to customer approach such as geo-targeting, gamification, multichannel interactions, and online loyalty programs have led to an entirely different approach to how retailers conduct business. Clearly, this strategy places power in the hands of consumers more than ever before. Show less