About
I'm a marketing and technology leader, passionate about driving business results via…
Articles by Indy
Contributions
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You're introducing a new product to your team. How do you effectively convey its unique value proposition?
At Google, we had the following axiom that guided how we positioned and spoke about our new products: -Know the user -Know the magic -Connect the two This was just as valuable for our external messaging as it was for"selling" them internally. Why? Because as a company grows, people on the inside won't necessarily know why a feature or launch from your team or product area will matter. But by starting with these principles, I've found time and time again that you can make it easy to convey what you built, who you built it for, how it solves their problem(s), and why it matters to your company.
Activity
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You know the saying, and it couldn't be more true: Behind every great man is a truly incredible woman. In 1991, while bartending at the Hard Rock…
You know the saying, and it couldn't be more true: Behind every great man is a truly incredible woman. In 1991, while bartending at the Hard Rock…
Liked by Indy Sen
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🎉 Excited to officially launch our partnership with Women in Tech forum! 🤩 Back in April, Canva and Women in Tech forum! hosted an inspiring event…
🎉 Excited to officially launch our partnership with Women in Tech forum! 🤩 Back in April, Canva and Women in Tech forum! hosted an inspiring event…
Liked by Indy Sen
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Amazing time at the #WebSummit event in Lisbon! ai12z was a partner sponsor, and we talked to many attendees about our copilot platform. There were…
Amazing time at the #WebSummit event in Lisbon! ai12z was a partner sponsor, and we talked to many attendees about our copilot platform. There were…
Liked by Indy Sen
Experience
Education
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Massachusetts Institute of Technology - Sloan School of Management
Activities and Societies: Director of MarketLab, Teaching Assistant for Dr. John Hauser - “Marketing Management”.
• Recipient, Henry Ford II Award for Leadership and Community Contribution.
• 1st Place, Microsoft/Dell Marketing Case Competition (national).
• 1st Place, Facebook Connect Strategy Case Competition (regional).
• 1st Place, HP > Play Digital Media Case Competition (national). -
Activities and Societies: South Asian Students Association, Brown Mock Trial, Meiklejohn Peer Advisor, Teaching Assistant for Dr. Barrett Hazeltine - "Management of Industrial and Nonprofit Organizations" aka. "Engin 9".
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• Recipient, "Bourse d'Excellence"
• Recipient, "Diplome d'Excellence" -
Volunteer Experience
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Chair, Executive Leadership Committee, Team in Training
The Leukemia & Lymphoma Society
- 2 years 9 months
Health
Publications
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CX Technology
MIT Sloan Teaching Innovation Resources (MSTIR)
Case Study:
In early 2009, CX Technology (Vietnam) was looking for new markets to enter. A leading manufacturer of cold-forged steel, the company was considering entering the automotive industry as a Tier 2 supplier. At a time when the U.S. automotive industry's future was in peril, the question was what markets to enter and how.Other authorsSee publication
Projects
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Box Content API
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Commercialization and launch of a usage-based pricing model for Box platform customers and partners. Project was a massive cross-functional effort involving dedicated members from the marketing, sales, business development, operations, support and legal teams.
Other creatorsSee project
Honors & Awards
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Top 100 Product Marketing Mentor (2024)
Sharebird
Proud to have been selected by my peers for the third year in a row.
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Top 100 Product Marketing Mentor (2023)
Sharebird
Proud to have been selected as a Top 100 Product Marketing Mentor for the second year in a row.
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Top 100 Product Marketing Mentor (2022)
Sharebird
Done right, I believe Product Marketing can be a force multiplier for any organization. I’m proud to mentor the Sharebird community and to be selected by peers as a top mentor.
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Hindi
Limited working proficiency
Recommendations received
11 people have recommended Indy
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I had an absolute blast hosting the BoxWorks Partner Leadership Summit at #Boxworks. To all our partners- thank you so much for your passion, your…
I had an absolute blast hosting the BoxWorks Partner Leadership Summit at #Boxworks. To all our partners- thank you so much for your passion, your…
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Thank you Nick Mehta and Gainsight for hosting Rasmus and I so we could share what makes teams empowered and motivated to do the best work of their…
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