Dr Martin Hiesboeck

Dr Martin Hiesboeck

New York, New York, United States
25K followers 500+ connections

Join to follow

About

I am the head of research at Uphold Inc., a leading digital money platform that enables…

Articles by Dr Martin

  • The Waffle: The End of Ethereum?
    Sep 30, 2024

    The Waffle: The End of Ethereum?

    At Uphold Institutional, we do have a lot of clients heavily invested in Ethereum, so I’m being bombarded with…

    4 Comments
  • The Waffle: Mapping Blockchain
    Sep 24, 2024

    The Waffle: Mapping Blockchain

    I collect maps. If you’ve joined one of the many Uphold webinars with me, you may have noticed the reproduction of one…

    2 Comments
  • The Waffle: The Scaling Debate
    Sep 10, 2024

    The Waffle: The Scaling Debate

    I have touched on the problem of scaling several times in the course of our journey. For developers and engineers…

    1 Comment
See all articles

Contributions

Activity

Join now to see all activity

Experience

  • Uphold Inc. Graphic

    Uphold Inc.

    London, England, United Kingdom

  • -

    Estonia

  • -

    Zurich, Switzerland

  • -

    Amsterdam, North Holland, Netherlands

  • -

    New York, United States

  • -

    New York City Metropolitan Area

  • -

    Doha, Qatar

  • -

    World

  • -

    Remote

  • -

    Vienna, Austria

  • -

    Vienna, Austria

  • -

    World

  • -

    Vienna

  • -

    Taipei City, Taiwan

  • -

    Taipei

  • -

    Taipei

  • -

    Taipei

  • -

    Taipei City, Taiwan

  • -

    Taipei

  • -

    Asia Pacific

Education

  • Stanford University Graphic

    Stanford University

    -

    Activities and Societies: Computational mathematics, decentralized networks, cryptography

  • -

    Activities and Societies: http://www.businessweekly.com.tw/KArticle.aspx?id=14883

    國立台灣大學EMBA

    Focus on Asian markets and Asian management perspectives. Extensive contacts to Asian corporations, case studies in Singapore, Hong Kong, Taiwan, and China

  • -

    Activities and Societies: Management Club

  • -

    Activities and Societies: Computer science, history of computational primitives, philosophy of programming languages

  • -

    Advanced language courses, business Chinese, classical Chinese, conference interpretation

  • -

  • -

  • -

    Major: Sinology (Chinese language, linguistics, grammar, translation and interpretation training, economy, politics, etc.)
    Minor: Combination of courses in economics, business administration and law

  • -

  • - Present

Licenses & Certifications

Volunteer Experience

  • European Crypto Initiative Graphic

    Member

    European Crypto Initiative

    - Present 2 years 11 months

    Education

  • Associate

    Crypto Impact and Sustainability Accelerator (CISA)

    - Present 2 years 10 months

    Education

  • Digital Euro Association Graphic

    Member

    Digital Euro Association

    - Present 2 years 6 months

    Education

    Creating the future of finance with research, regulatory advisory and promotion of digital currencies, CBDCs and payment systems

Publications

  • 數位時代的高效行銷：讓你投放準、集客快、轉換高、品牌強，將行銷力最大化的實戰祕笈！

    CITE 城邦

    從行銷目標設定、實戰案例到事後檢驗分析，
    打造出有策略、高效率並可衡量的數位行銷力！

    你在執行數位行銷的過程中，是否也面臨過下列的問題：

    ●為什麼我的線上商店購物車總是空空的？
    ●為什麼我的臉書直播沒效果？
    ●內容行銷的4個關鍵成功因素是什麼？
    ●買廣告之前，我的網站有哪7件事要先做好？
    ●SEO行銷與社群行銷哪種成效更好？
    ●自來客行銷要如何操作？
    ●數位年代的品牌經營是怎回事？
    　　
    這些問題統統有解！想要真正高效的數位行銷，就必須要吸引到「正確」的觀眾。

    現代數位行銷人不只要砸錢砸得精準、砸得有趣、砸得有智慧，還要砸得有故事才行，赤裸裸的廣告行為只會讓人忽略。

    即便是坐擁知名品牌的大公司，在數位行銷上也未必及得上名不見經傳但活力十足的個體戶。

    本書將從源頭校準你的數位行銷策略，並解析8種數位行銷手法的操作方式與陷阱，讓你抓住最適受眾的心！

    唯有精準吸引買家，才能真正做到投放準、集客快、轉化高、品牌強的目標，資源不浪擲，將行銷力最大化！
    …

    從行銷目標設定、實戰案例到事後檢驗分析，
    打造出有策略、高效率並可衡量的數位行銷力！

    你在執行數位行銷的過程中，是否也面臨過下列的問題：

    ●為什麼我的線上商店購物車總是空空的？
    ●為什麼我的臉書直播沒效果？
    ●內容行銷的4個關鍵成功因素是什麼？
    ●買廣告之前，我的網站有哪7件事要先做好？
    ●SEO行銷與社群行銷哪種成效更好？
    ●自來客行銷要如何操作？
    ●數位年代的品牌經營是怎回事？
    　　
    這些問題統統有解！想要真正高效的數位行銷，就必須要吸引到「正確」的觀眾。

    現代數位行銷人不只要砸錢砸得精準、砸得有趣、砸得有智慧，還要砸得有故事才行，赤裸裸的廣告行為只會讓人忽略。

    即便是坐擁知名品牌的大公司，在數位行銷上也未必及得上名不見經傳但活力十足的個體戶。

    本書將從源頭校準你的數位行銷策略，並解析8種數位行銷手法的操作方式與陷阱，讓你抓住最適受眾的心！

    唯有精準吸引買家，才能真正做到投放準、集客快、轉化高、品牌強的目標，資源不浪擲，將行銷力最大化！


    PART1　正確認識數位行銷

    關於數位行銷的 6 個神話
    高人氣也有後座力
    如果企業的大腦是管理，行銷應該是什麼？
    數位年代的品牌是什麼？
    勇於跨越個人與企業品牌的交叉點
    「大數據」本身……是毫無價值的
    大數據不是導入就好
    瓜分天下的五家公司
    史上最大騙局？全面崩壞的數位廣告產業
    通訊革命：對未來數位產業的大膽預測

    PART2　社群狂潮下的數位行銷

    SEO與社群行銷，哪種成效更好？
    社群媒體分析工具的妙用
    無聊變有趣：大眾難以理解產業的8個行銷高招
    即使是製造業，也應擁抱影音行銷
    為什麼我的臉書直播沒效果？
    「病毒行銷」其實不是靠病毒，而是靠炸藥
    提升社群媒體行銷效率的10個秘訣
    內容行銷的四個關鍵成功因素
    B2B產業需要不一樣的意見領袖行銷策略

    PART3　高轉換率的有效行銷

    所有公司行號的必修課：設定有效零售策略的六大步驟
    細談網站的「跳出率」
    為什麼很多線上商店的購物車總是空空的？
    「A/B測試」在網路行銷上的妙用
    「自來客行銷」的五階段策略
    「自來客行銷」的十大誤解
    砸錢買數位廣告前，一定要先做好的七大準備
    數位行銷專家也常犯的7大錯誤
    提升網路行銷轉換率的3個簡單方法
    相信嗎？電子郵件行銷仍然有用
    回歸基礎：內容行銷的精髓永不過時

    See publication

  • Industry 4.0 - The Impact on Asian Manufacturing

    www.geberconsulting.com/insights

    Germany has been bandying about the slogan Industry 4.0 for about 10 years now, yet most people still don't know what it is all about. It is an excellent piece of marketing slang, both extremely complicated to understand and yet brilliantly simple. Even those who get it, however, mostly fail to grasp the implication of this industrial revolution.

    See publication

Courses

  • Branding and Marketing

    -

  • Cryptocurrency

    -

  • Data Science

    -

  • Digital Marketing Strategy

    -

  • Google Adwords

    5272059114684416

  • OEM-to-own Brand

    -

  • Solidity (Smart Contracts)

    -

Projects

  • Project Social Enterprise

    Network for social enterprise development in Taiwan / liaison with law firms, VC and NGOs in the sector / interpretation work

  • Digital Asset consultant

    -

    Consulted in the field of regulation for European Central Bank, and other banks

  • VC Network for Digital Enterprises

    -

    Developed a VC and investor network for digital startups, digital marketing for a leading Taiwan VC investor.

  • Personal Branding Consultant

    -

  • Special Consultant on LGBT Equality, Workplace Issues and Government Relations

    -

  • Strategy Consultant for Taiwan External Trade Development Council

    -

Honors & Awards

  • Branding Taiwan Partner Agency

    -

Languages

  • German

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

  • Chinese

    Professional working proficiency

  • Spanish

    Professional working proficiency

  • French

    Limited working proficiency

  • Japanese

    Full professional proficiency

  • Italian

    Full professional proficiency

  • Portuguese

    Limited working proficiency

  • Swedish

    Limited working proficiency

  • Malay

    Limited working proficiency

  • Hungarian

    Elementary proficiency

Organizations

  • European Chamber of Commerce Taiwan

    Member, IPR Committee

    -

    Working on the legal side of digital marketing and content creation with Taiwan's leading IPR lawyers.

  • European Chamber of Commerce Taiwan

    Member, CSR Committee

    -

  • National Taiwan University

    Lecturer, International Management

    -

  • European Chamber of Commerce Taiwan

    Member, Marketing Club

    -

  • European Chamber of Commerce

    Member, Intellectual Property Rights Committee

    -

  • European Chamber of Commerce

    Member, Pharmaceutical Committee

    -

  • European Chamber of Commerce

    Member, Marketing, Procurement and Product Certification Committees

    -

  • European Economic and Trade Office

    Chairman, Intellectual Property Committee

    -

Recommendations received

12 people have recommended Dr Martin

Join now to view

More activity by Dr Martin

View Dr Martin’s full profile

  • See who you know in common
  • Get introduced
  • Contact Dr Martin directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses