Greg Glenday

✅🖥️ Variety (10/2): “NBCU and Charter announced a new multiyear distribution deal that will make the Peacock Premium ad-supported streaming service for “no additional cost” to Spectrum TV Select video customers. The addition of Peacock to the Spectrum TV lineup comes after Charter inked similar deals for Disney+ and ESPN+, Warner Bros. Discovery’s Max and Discovery+, Paramount Global’s Paramount+ and BET+, AMC Networks’ AMC+ and Univision’s Vix. All told, according to Charter, through the programming deals reached over the past year, the cable operator will soon provide Spectrum TV Select video customers up to $65/month of retail direct-to-consumer streaming value. Charter is understood to be paying a per-subscriber wholesale fee to the media companies for the rights to bundle their streaming services with Spectrum TV. So while the streaming services are “free” to some of Charter’s cable TV customers, it seems likely that the company will be raising monthly subscription rates to account for the additional linear-plus-streaming programming. Charter also will allow video customers to upgrade to the the ad-free Peacock Premium+ tier. In addition, the operator will make both Peacock products available for purchase to its broadband-only customers in 2025.” ⬇️ #streaming #ctv #ott #avod #mvpd #cordcutting #svod

10

How did States Newsroom hit its milestone of reporting from all 50 states so quickly? First, a strong expansion strategy with their own team. But partnerships and collaboration were critical as well. States Newsroom now offers free, non-partisan state government coverage in 39 states, fully-funded with their own staff journalists. The other 11 are courtesy of content sharing partnerships with local outlets like Spotlight Delaware, The Texas Tribune, and CalMatters. And importantly, their collective coverage is "free to the public and other publishers without pop-ups, paywalls or ads." The collaboration and breaking down of competition has been exciting to see over the last decade. Stacker has taken a similar approach in building out its newswire. We have brilliant data journalists that cover topics like climate change, small business, and entertainment. As we grew our network to 3,000 local publishers, we realized that resharing stories from other subject matter experts could be a route towards delivering a wire that meets the unique needs of all types of newswire subscribers. Like States Newsroom, we’re very intentional about which brand journalists and nonprofit newsrooms we partner with. We work with leading experts like Chalkbeat, The 74, and The Hechinger Report for education stories, Lyft for transportation data, Experian for personal finance, and Edmunds for automotive. 🌊 A rising tide lifts all ships, and as consumer behaviors require more niche, expert content, I’m excited to see the increased collaboration and free distribution of information to the public. Reach out in you're interested in accessing or contributing to our collaborative newswire. https://lnkd.in/gvUKXPWD

51

2 Comments

Josh, while I agree with your basic point, I think that the threat you describe is a tad overstated. Indeed the great migration from linear to streaming viewing is proceeding at a slow, not a breakneck pace and increasingly, the new streamers are older and downscale viewers "fleeing" linear due mainly to cost saving goals. Nevertheless, you are right that media planners---and buyers ----should consider the relevance of the ad message to targeted consumers and in this light, think about how often to reach them. The problem is how to go about this. Take the case of upfront TV buying. If you consider national TV, all told about $40 billion of TV time in both linear and streaming will be bought in the upcoming upfront sale, which, as you know includes all dayparts, not just prime. That leaves only about$10-12 billion for so-called scatter sales, which, all too often are bought on the same basis---in large corporate blocks---not brand by brand. As a result targeting is subordinated to obtaining eyeballs at the lowest CPM for most national TV ad dollars. Add to that, the ad campaigns involved are created independently of the media buys--or don't exist as yet. Continued-----

10

Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

20

Protecting professional journalism is and has always been a primary TRUSTX focus. To reinforce this AdExchanger story, let me share a data point that demonstrates how news performs for advertisers willing to invest in the medium. One of our brand-side clients invested 59% of their campaign budget via TRUSTX in news. Through other SSPs, their spend was much less concentrated in this category. The brand tracked their cost-per-acquisition at 63% lower on the TRUSTX news-heavy campaign vs. the average across other general market SSPs. I think it’s pretty clear …. NEWS PERFORMS.

50

8 Comments

At Beet.TV's #BeetRetreat Berkshires, our SVP of Demand Facilitation Mike Evans gave his thoughts on how agencies can tap into the commerce media market efficiently. “Once you understand endemically what aligns with your brand, you can go a level deeper and start to understand what these folks have to offer in the market.” Check out the video here: https://lnkd.in/ewb-JeGF

1

Ad-supported streaming is here to stay, making CTV advertising a no-brainer.

8

1 Comment

Perhaps you noticed media costs increasing on some key digital platforms leading up the Presidential Debate.... well you are not alone! Check out our summary and POV on what to expect and what you can do as election season continues to heat up. #media #mediaplanning #agency #analytics https://lnkd.in/g83jUYmA

30

4 Comments

What does it take to build connections in major media? Dante Simpson, Ph.D sat down with NBCUniversal's EVP of Client Advisory, Advertising & Partnerships, Yusuf Chuku. Yusuf joins us to discuss the art of cultural connection, "new-stalia" (Gen-Z's newfound interest in content from prior generations), the importance of live events and so much more in the rapidly changing media landscape. The conversation demystifies connection, disspells advertising assumptions and shares behind-the-scenes perspectives of NBCUniversal's partnerships, growth, authenticity and creating lasting relationships with its audiences. FINTECH.TV

12

2 Comments

Last month at #SXSW, Tinuiti's Shweta Nalawade and Lindsey Jara Wald joined Heather Osgood, Podcast Advertising to chat about programmatic advertising, including: 🎙 The advantages of having everything in-house  🎙 Podcast ads as middle-of-funnel marketing  🎙 Running an advertising campaign that isn’t just podcast ads Learn more and listen to the podcast episode here: https://lnkd.in/gZWPEJpW Or watch the conversation on YouTube here: https://lnkd.in/g5wgFRzx #podcastadvertising #programmatic #programmaticads #programmaticadvertising

52

3 Comments

Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT

1

I presented a more detailed look at the impact of AI on media brands in a webinar today hosted by Valuebound. In this report, I dove deeper into what's going in with Media and AI and at opportunities media tech teams can leverage AI for in their tech stack. Check it out by downloading this PDF. If you need help on this front, drop me a line.

16

1 Comment

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

3

As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing

23

Our CMO Jon Schulz sat down with Bevin Fletcher of StreamTV Insider to discuss how #ViantAI is simplifying the complexity of media planning and campaign execution. A shift that Needham & Company analyst Laura Martin says will be "huge, huge." Read the full discussion below. #AI #Advertisers #Marketers #DSP #Programmatic #GenAI #Automation #AdTech

26

Gen Next! So different. So compelling. So unknown to many. Talk to #Magid to get to know the next generation of consumers and what it means for your business! #consumers #generations

16

Adolescent growing pains. As retail media grows no surprise that it faces some of the same problems legacy media has. Ad payload has been a challenge that legacy media has faced for many a year. The opportunity is to not fall into the trap that many traditional publishers have fallen into (and we can all think of examples) where it's a game of wack-a-mole for the consumer. Less is definitely more, but the data is needed to prove it. Otherwise the risk is the enshittification of retail media experience as the push for more revenue means more ads at the cost of the consumer. https://lnkd.in/e2qAG4ST For the smarter RMNs the opportunity is to be a lighthouse in the industry. Help brands predict and measure the performance of their ads and content on your platform using tools like DAIVID 🦩. This will help support a well balanced payload, support CPMs and build out long term relationships based on mutual trust and delivery of hard business metrics .

4

1 Comment

As TV ad revenues are expected to decline while digital media grows, Paramount’s approach breaks down traditional barriers to TV advertising and provides a user-friendly entry point for SMBs. The platform emphasizes TV’s unique ad features and will initially focus on performance metrics before expanding to include business impact measurement. #TVAdvertising #DigitalMedia #ParamountAds

3

Instacart earns MRC accreditation for the grocery tech company’s impression, click and viewability metrics across several ad formats, as retail media competition heats up. the Media Rating Council (MRC) has granted accreditation for the #grocery tech company’s impression, click and viewability metrics across Sponsored Product, Display, Shoppable Display and Shoppable Video ad formats in both the U.S. and Canada. Instacart’s MRC accreditation could give its #retailmedia offering a leg up as advertisers look for clarity and consistency for their ad spend in the rapidly growing channel. Instacart has looked to offer advertisers full-funnel ad options, with top-of-funnel discovery ad products including Shoppable Display and Shoppable Video ads using rich media to drive conversion while Sponsored Product ads help brands to maximize sales and category share. Previously, Instacart partnered with third-party verification providers DoubleVerify and Integral Ad Science around viewability and invalid traffic measurement. The company has also looked to scale its retail media offerings through deals with Google Shopping ads and artificial intelligence-powered smart carts. #advertising #retailmedia

109

24 Comments