Gena Disney, CSM

Ok so I’ve been wanting to create an initiative to support ppl that lost their jobs and are currently job hunting… My first thought was to create an online community where they can meet, support each other, etc And then we can also get them discounts on courses, tools, career coaching, resume reviews, etc…. We can even hold virtual job fairs on those groups. However, this idea 💡 requires a considerable time investment which unfortunately I don’t have. If anyone is interested in running with this idea please do, I’d be happy to support but unfortunately I don’t have the time needed to work on this… So, my second thought was, let’s create paid speaking opportunities for ppl that are job hunting so they can showcase their skills and put their name out there, and also get paid for speaking…. So right now I’m working on this idea and looking for other ppl interested to volunteer and work on this initiative. Dm me if you’re interested in organizing and running this. Thanks 🙏 Ps: another way you can support, is simply liking/commenting and sharing this post.

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People who manage from a place of insecurity and anxiety are easy to spot: Respond immediately so people know I'm working. Hire mediocre people, so I'm the smartest person in the room. Don't have the hard, direct conversations because someone might be upset. When things aren't perfect, get defensive and angry. Blame others. Confidence isn't loud. It doesn't have anything to prove. It is knowing that your approach is sound, even if you don't do things perfectly every single time. Because no one does. Secure people are just willing to admit it.

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Have you ever seen someone get punched over a $3 flash drive? I did and it made me the client services guy I am today. I spent about 10 years in retail, working at multiple Best Buys up and down California between 2004-2014. I applied to both Best Buy and Circuit City on the same day and ended up getting a call back from the blue box instead of the red one. One of those "sliding door" moments that I think about a lot... But back to the uppercut. After doing 10 Black Fridays, you see just about everything humanity has to offer. Every archetype of the human experience is your customer and if you are savvy enough to take some notes, you begin to notice patterns. You begin to have "old standby" retorts and methods of interacting with them. If you have a good manager (I sometimes did), you also learn how to handle it when those people inevitably become upset over a $3 flash drive. After I saw that knockout bunch of a piece of plastic not worth its weight in garbage, I decided it was time to move to greener pastures. What I quickly found was that even though Digital Marketing was terrifying and new, the moment I was hopping on a call with a client and they weren't swinging on someone over a flash drive, it all felt so natural. Like swinging a bat with a weight on it in the On-Deck circle: once I was able to just focus on one thing, it was very comfortable to slide in and handle just about any issue. I'm not alone in this - peers and colleagues I've worked with over the years that come from retail or the service industry are always the most patient, understanding, and deft at interacting with other humans. All this to say that if you have that background, please bring that humanity and lead with it in all ways. Retail and service jobs build character and when you're up against a tough moment or scary call, just think: "I could be watching two dudes duke it out over electronics right now."

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Anyone who has worked with me, especially on digital campaigns for paid, websites, email, social, etc. has likely heard me talk about the importance of creating "content with purpose". Essentially, making sure we know who the content is for, what action we are trying to compel, and how to define success. This is a process I follow for all content creation, and it's a principle that has become even more important and relevant as the volume of content being uploaded to the internet continues to grow. So, I wrote a guide and blog post to outline what content with purpose is, and how anyone can start creating better, more engaging content. Give it a read, and let me know if it's helpful or if you would add or change anything. ✌ https://lnkd.in/er6iSbN4

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"It's refreshing to work with a marketing team that isn't the brand police." This came up in a recent conversation and I've been thinking about it a lot lately. In many companies, Marketing teams spend so much time telling everyone what they can or can't do. But really, our job should be all about supporting growth. From Sales to Product to HR, our Social Mobile Marketing team is here to help. Whether it’s crafting sales pitches, designing an Experience Center, or creating a Go-To-Market strategy, we're in it together. And guess what? This year, we're focusing even more on outbound and growth marketing to support for our awesome sales team and help them hit their targets. And yes, it’ll be on-brand. But more importantly, it’ll be done together. #Marketing #GrowthMarketing #SalesSupport #Teamwork

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Feeling lost when it comes to your brand story? You're not alone! I'll be sharing branding tips all week, and Crush Creative can help bring your brand's narrative to life. Let's connect and get your brand the 🚀 boost it needs! #CrushCreative #BayArea #SmallBusiness #DigitalMarketing #ContentCreation #BrandingTips #BrandingStrategy

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Mary Keough hit the nail on the head with this post. So often, we stretch the definition of marketing until it barely resembles marketing at all – and then organizations wonder why it's not delivering results. One key challenge for leaders to consider: Where should marketing report? While it's less of an issue in SaaS companies, it’s still all too common for marketing to report to departments that lack a real understanding of what marketing actually is. And a friendly reminder… please, don’t call us "marketeers." If you want to ruffle a marketer’s feathers, that’s the quickest way to do it!

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