Eric Svenson

The Kentucky Derby rode the wave of style and social media to captivate Gen Z audiences! Learn more about the innovative strategies that fueled this iconic event's success in reaching and engaging with the next generation. - https://bit.ly/3ym6aEk #KentuckyDerby #GenZ #SocialMediaMarketing

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If you're In/Around Detroit and/or heading to #DigiMarCon there, say hello to our very own Curtiss Gulash who will be attending and speaking at the event. Expect Curtiss to share the truths and the myths about AI & Paid Media and why, despite recent advances, you still can't "set it and forget it". #paidmedia #digitalmarketing

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🌟 Calling All Marketing Experts in Columbus!🌟 Are you ready to share your knowledge, inspire others, and make meaningful connections? The American Marketing Association Columbus Chapter is looking for dynamic speakers for our upcoming events! Our amazing community of over 130 active marketers is eager to network, engage, learn, and gain real value from industry leaders like you. Whether you are a seasoned speaker or new to the stage, this is your chance to shine and make a lasting impact! Why should you become a speaker at AMA Columbus? ✅ Expand Your Network: Connect with local marketing professionals and leaders who are as passionate about the industry as you are. ✅ Establish Thought Leadership: Position yourself and your organization as a leader in the marketing community. ✅ Increase Brand Visibility: Showcase your expertise and brand to a targeted and engaged audience. ✅ Inspire and Be Inspired: Share your experiences, victories, and strategies, and gain fresh insights from fellow marketers. Who are we looking for? ✅ Marketing professionals with unique insights, strategies, and success stories to share. ✅ Individuals passionate about topics that provide practical tips and value to our audience. ✅ Leaders ready to engage in conversations, presentations, or panels that spark creativity and growth. 👉 Interested? Let's make it happen! Reach out to me, and let's create an unforgettable experience for our community: [email protected] #AMACbus #MarketingExperts #Networking #Leadership #MarketingCommunity #ColumbusSpeakers

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Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc

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Comms pros: You see it everywhere. Burnout is real! Fortunately, we have your back. Join our esteemed panelists next Tuesday, June 25, to learn how to navigate the increased demands in our field. To register, follow the links below. #IABCAtlanta

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Ethics should be the True North of every AI journey... Join me as we discuss one of the most important things to think about when working with AI!

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So glad to see Digiday and Kimeko McCoy write about retail media networks that every marketer, especially those in CPGs, needs to read and absorb. There are pros and cons. My business partner Boris Litvinov contributes. Unfortunately, we are seeing marketers over-invest in RMN with blind faith without realizing the 2X-6X cost implications which affects ROI/ROAS. In an economy when budgets are so tight, no CPG marketer can afford to be that frivolous with their investments, but they are. #rmn #retail #media #retailmedianetworks

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Here's the opportunity with political advertising: Voters are listening, across Audio formats and channels. And regardless of political affiliation, grand majority of listening time is spent with AM/FM. Our article based on the latest Share of Ear study from Edison Research. #audio #radio #politicaladvertising #democrat #republican #independent #Audacy

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Join me on Thursday, October 10th to learn how layering new and innovative media channels into your media mix can help your nonprofit's direct response efforts. Register here (if you can't make it, the recording will be sent out to all registered participants): https://lnkd.in/eSwz3qjk #nonprofit #paidmedia #directresponse #innovativemedia #newmediachannels #nonprofitmarketing

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Terrestrial radio is still top dog when it comes to reach. Nielsen recently reported that radio reaches 91% of U.S. adults 18+ each month. While there is certainly growing competition for share of listening - streaming audio, podcasts, etc. - radio stands strong. What should you consider when it comes to radio? Check out this article from The Ward Group to find out more. #terrestrialradio #radio #broadcastradio #audioadvertising #mediaplanning #mediabuying #mediastewards #advertising

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At The Ward Group, we made a shift several years ago away from the silos of Linear TV/Cable, Terrestrial Radio, Streaming Audio, and Connected TV to simply Audio and Video. At the end of the day, it all boils down to these two forms of content, and consumers don't care (often don't even know) the platform they are actually using to consume the content. As media buyers, we have to do our best to maximize exposure across platforms and intercept the right audiences wherever their media consumption takes them. Streaming Audio has definitely become a strong component of that process, and this article sheds some light on its relevance in the mix. #streamingaudio #mediabuying #mediaplanning #mediastewards #advertising

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What are the impacts of having a quality sign for your business? Well, according to a study done by the University of Cincinnati, good signage: 📈 Drives in-store traffic 📈 Implies quality 📉 Can cause loss of business or consumer frustration when not placed properly or the text is too small 📈 75% of consumers agree that the first thing they notice about a new local business is it’s signage 📈 29% of shoppers make store choices based on the information communicated by store signs 📈 33% of shoppers have been drawn into an unknown store based on the quality of it’s signage Get a quote from us today at https://lnkd.in/e58eGdX #HighQuality #NewSigns #BusinessSignage #FamilyBusiness

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It's getting harder and harder to find any wins on the SEO front, as is shown in a recent blog from WordPress VIP. This makes understanding the audience yo have critical for BtoB media brands! Check out the piece at: https://lnkd.in/emesP-pW

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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Paid media and Performance nerds 🤓 , this update is for you! Check out the latest update to Google Ads. 🤖 Enhanced AI Tools: Google’s AI is becoming more intelligent and intuitive—no surprise there! Automation Options: Automation has received an upgrade, making it easier than ever to target your ideal audience. 🎨 New Ad Formats: Introducing new ad formats designed to increase engagement with higher-performing assets for your Performance Max, Demand Generation, App, and Display campaigns. Who is ready to geek out over these changes and test out the new tools? The video enhancements won't be available until November, so you still have a little time to start plotting and planning. ✍

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How did we get here? How did #marketing change so quickly from a traditional, relatively linear path into an era of rapid-fire changes? It's a fascinating journey that unveils the power of data, the impact of social media, and the ever-shifting landscape of consumer habits. Explore the full timeline in Intero Digital's new article: https://lnkd.in/gGShhGCw

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How did we get here? How did #marketing change so quickly from a traditional, relatively linear path into an era of rapid-fire changes? It's a fascinating journey that unveils the power of data, the impact of social media, and the ever-shifting landscape of consumer habits. Explore the full timeline in Intero Digital's new article: https://lnkd.in/gGShhGCw

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RFP Alert 🚨 The State of Ohio just dropped an RFP for Marketing and Communication Services. If your agency knows how to build impactful campaigns and handle media buys like a pro, this could be a huge win. The contract runs through 2028, and they're looking for creative and strategic minds to drive campaigns for the Department of Youth Services. Deadline's tight—don’t miss it! Comment "YOUTH," and I'll message you the RFP (if we're not connected, send a connection request so I can DM you.) Tag an agency you think should jump on this opportunity. __ Want more RFP alerts like this? Follow me and sign up for my email newsletter. 🙏 #marketing #businessdevelopment #growth #agencygrowth #rfp

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