Esther Faciane

We are on the lookout for experts in jewelry design and engineering, particularly those with a deep understanding of the tools used in the craft. Learn more about this consulting opportunity: https://lnkd.in/eMYCUpzh Not an expert in this field? Know someone who is a right fit? Pass on the message and get a Referral Commission. #jewelry #engineering #loupes #innovation #management #technology #productivity #gettingthingsdone #businessintelligence #managementconsulting #consultants #business #networking #leadership #hiring #job #research #digitaltransformation #marketresearch #qualitativeresearch #microconsulting #MavenResearch

7

What to remember from the new “Beyond Growth” report 🚀 🛍️ Operational excellence is the new gold standard in fashion ⚖️ Balancing automation and human touch is key 🤝 Leveraging B2B partnerships to foster growth is more than even on DTC brands agenda 🤖 AI revolutionises the customer journey with personalization and automation ♻️ Sustainability and profitability go hand in hand 💡 A circular economy approach increases sales in the long run Download here ➡️ https://lnkd.in/eTCzBQNP

7

When a leading global footwear brand needed to re-evaluate its sub-brand's identity, they turned to VisualFizz. Our mission? To craft a striking new logo, modernize their email newsletters, and elevate presentation templates. Here’s how we did it: 🔹 Logo Design: We reimagined the sub-brand’s logo to capture a contemporary, tech-forward essence. Our multi-step process ensured a clear, memorable, and brand-appropriate visual from brainstorming to final design 🔹 Email Newsletter Templates: Bold templates were designed to streamline internal communications and reflect the sub-brand’s modern ethos. 🔹 Presentation Templates: Polished and easy-to-use presentation designs that balance text and visuals, empowering team members to present with confidence. With these new assets, the sub-brand stands out while seamlessly fitting into the parent brand's identity. The result? Enhanced brand cohesion and tools that inspire both internal teams and their audience. VisualFizz continues to be their go-to partner for creative excellence. Ready to elevate your brand's visual identity? Let’s create something extraordinary. 💡🌟 https://bit.ly/3dqIRiw #CaseStudy #MarketingSuccess #MarketingRebrand #MarketingStrategy #Branding

1

DTC children’s clothing brand Hanna Andersson named former Apple executive Grace Wong as its new brand director, according to a company press release. The global children’s clothing industry has grown steadily and is projected to increase at an annual growth rate of 2.6% from 2024 to 2028, according to Statista. The US market is considered the largest in the world in terms of revenue, with estimates of 54 billion dollars by 2024. OptimaRetail.EU: Experts in worldwide #Retail #maintenance and #repairs - SMART FACILITY MANAGEMENT  #RetailInnovation #FutureTrends #OptimaRetail #facilityManagement #PreventiveMaintenance #ReactiveMaintenance #NewsOptimaRetail

3

We love our acronyms in the fashion industry! If you've been confused by a group of letters in a vendor email or working with a new client, you are not alone. 💖 Check out a few of our favorites in the below guide. What other terms or acronyms would you like to learn? #fashion #apparel #jargon

1

There's a fascinating shift happening in the fragrance industry, driven by none other than teenage boys. The "smellmaxxing" trend, which has caught fire on TikTok, involves teens investing in high-end designer colognes. They’re moving past the Axe body spray days and diving into luxury scents like Tom Ford and Valentino. It’s not just about smelling good; it’s about creating a unique, memorable personal scent 🌟 From my own experience, my son who is about to enter middle school, has become really sensitive to scents and has become keenly aware of how he smells before heading out of home. He is curious when we go shopping and is drawn to the high-end scents, rather than reaching for the Axe. So, why should brands and marketers care about smellmaxxing? Well, it shows that young consumers are willing to spend big on quality products early on, potentially building long-term brand loyalty. The influence of social media is undeniable here, with TikTok stars like Jeremy Fragrance guiding their followers’ scent choices. These teens are talking about fragrances with the sophistication of seasoned perfumers, using terms like “sillage” and discussing scent notes in depth 👃. Teenage boys’ spending on fragrances has jumped by 26% over the past year 📈. It’s a clear opportunity for fragrance brands to tap into a dedicated and enthusiastic segment. Brands need to meet these young consumers where they are: online, engaged, and ready to learn about what they’re buying. Marketing strategies should evolve to focus on experience rather than just the product. Think scent journeys, storytelling about the fragrance’s creation, and interactive content that educates and entertains 🎥. Quality and sustainability will also play crucial roles, as these young consumers are discerning and eco-conscious 🌿 Smellmaxxing isn’t just a passing trend. It’s a glimpse into the future of consumer preferences. ✨. #multisensory #ConsumerTrends #YouthMarketing #TikTokInfluence

7

4 Comments