Erik Kostelnik
San Luis Obispo, California, United States
11K followers
500+ connections
About
Erik is a serial entrepreneur, faculty lecturer, and investor with over 15 years of…
Articles by Erik
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10 Tips on How To Get Your Startup From 0 to $1m ARR With No Funding
10 Tips on How To Get Your Startup From 0 to $1m ARR With No Funding
By Erik Kostelnik
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Why Low Unemployment is Bad for the US Labor Force
Why Low Unemployment is Bad for the US Labor Force
By Erik Kostelnik
Contributions
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What are the best ways to develop empathy for your product's target audience?
We are big fans of user testing at Postal. There are apps that help you see the user journey in the app, but there is nothing better than sitting next to users and watching how they use the product while observing their emotions.
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What are the best ways to develop empathy for your product's target audience?
Once you have built and started marketing your product, you will need to keep testing your original thesis. This needs to be done through tracking product KPIs, creating a CAB for quarterly feedback, and staying close to your CSMs or support folks.
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What are the best ways to develop empathy for your product's target audience?
It comes down to 1 thing... Problems not Products. Tap into the emotional impact of an acute problem in your ideal customer base, then help them identify the root cause. Once you have a large enough sample size, you will be able to build a product and market effectively to the emotional change that will happen with this solution.
Activity
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You can send a gift to your recipient nearly anywhere in the world! 🌍🎁 But making it easy for our customers to gift internationally means hard…
You can send a gift to your recipient nearly anywhere in the world! 🌍🎁 But making it easy for our customers to gift internationally means hard…
Liked by Erik Kostelnik
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🥇 Postal won G2 gold! It’s basically the summer games of customer reviews. We’re excited to lead the way in intelligent gifting, especially in:…
🥇 Postal won G2 gold! It’s basically the summer games of customer reviews. We’re excited to lead the way in intelligent gifting, especially in:…
Liked by Erik Kostelnik
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Please take some time to answer this state of swag survey and get entered into winning one of 3 $100 gift cards from Postal! By participating in the…
Please take some time to answer this state of swag survey and get entered into winning one of 3 $100 gift cards from Postal! By participating in the…
Shared by Erik Kostelnik
Experience
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Education
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Shippensburg University of Pennsylvania
Activities and Societies: Class President, Student Senator, Budget and Finance Committee, Investment Management Program President, Recreation Committee Chair, Sigma Pi, Basketball
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Coursework in MIT Sloan and CSAIL (Computer Science and Artificial Intelligence Laboratory) schools on AI implications for business strategy. Studies included modules in NLP, ML, Robotics, Ethics and developing a business plan for launch of AI into an established organizational structure. Achieved good to exceptional marks in each module.
More activity by Erik
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Life can be complicated — but sometimes we make it that way. I believe we equate complexity with knowledge. We feel the need to speak in big terms…
Life can be complicated — but sometimes we make it that way. I believe we equate complexity with knowledge. We feel the need to speak in big terms…
Liked by Erik Kostelnik
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Really looking forward to the next chapter of Postal with our new banking and capital partner, Bridge Bank.
Really looking forward to the next chapter of Postal with our new banking and capital partner, Bridge Bank.
Shared by Erik Kostelnik
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Here’s the RB2B workflow we implemented for one of our clients: 1. Get the RB2B visitors' list → Use Clay webhook to get the list. 2…
Here’s the RB2B workflow we implemented for one of our clients: 1. Get the RB2B visitors' list → Use Clay webhook to get the list. 2…
Liked by Erik Kostelnik
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