🤘Eric Cook, MBA

🤘Eric Cook, MBA

Prudenville, Michigan, United States
8K followers 500+ connections

Join to follow

About

Lover of Goldens. Rider of mountain bikes. Nerd for all things digital - especially if…

Services

Request proposal

Articles by 🤘Eric

See all articles

Contributions

Join now to see all contributions

Activity

Join now to see all activity

Experience

  • Cook Technology Solutions, LLC dba WSI Graphic

    Cook Technology Solutions, LLC dba WSI

    Michigan, United States

  • -

    Michigan, United States

  • -

  • -

    Madison, Wisconsin Area

  • -

    University of Washington, Seattle

  • -

    State College, Pennsylvania, United States

  • -

    Madison, Wisconsin, United States

  • -

  • -

    United States

  • -

    Michigan, United States

  • -

  • -

  • -

  • -

  • -

Education

  • Graduate School of Banking at the University of Wisconsin - Madison Graphic

    Graduate School of Banking at the University of Wisconsin - Madison

    -

    Activities and Societies: Graduate-level banking school comprised of three annual two-week on-campus sessions and intersession projects focused on all segments of banking and financial management.

    Completed the Graduate School of Banking program, consisting of three consecutive two-week on campus sessions with intersession projects. The curriculum culminates in the final year with a bank-simulation exercise where students are assigned and run their own public institution and responsible for putting the prior year's learning to work in order to maximize shareholder value and customer satisfaction.

  • -

    Activities and Societies: Phi Kappa Phi Honor Society

    Completed the MBA program while working full-time as a banking executive, attending evening and weekend courses.

  • -

    Activities and Societies: Tau Kappa Epsilon Vice President, Interfraternity Council Chairman, One of two students to serve on the Institutional Marketing Committee, Alma Ambassador. Recipient of both Senior Leadership and Campus Leadership awards.

    Selected as one of 22 students nationally to attend the Direct Marketing Foundation's Educational Institute my senior year. Played football and tennis for two years, then started working at the local bike shop and racing mountain bikes.

  • -

Licenses & Certifications

Volunteer Experience

  • Founder

    Pedaling with a Purpose

    - Present 18 years 11 months

    Children

    I founded Pedaling with a Purpose to help cyclists raise money for worthy causes while competing. Through my personal efforts and those who have also used PWAP for their events, we have raised over $25,000. A majority of the funds raised have gone to benefit the Children's Neuroblastoma Cancer Foundation (www.cncfhope.org) in memory of an inspirational little girl, Christi Thomas, who passed from the disease in 2006.

Publications

  • Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online (3rd Edition)

    FriesenPress

    There is one thing at the heart of all successful modern digital marketing strategies.

    It’s not your advertising budget. It’s not the ability to predict which marketing platforms will be the next “hot” ones. It’s not about the specifics of your messaging. It’s not even about your pricing, the value you bring, or even the product or solution you’re selling. The one thing at the heart of every successful digital marketing strategy is the customer.

    Plain and simple, businesses and…

    There is one thing at the heart of all successful modern digital marketing strategies.

    It’s not your advertising budget. It’s not the ability to predict which marketing platforms will be the next “hot” ones. It’s not about the specifics of your messaging. It’s not even about your pricing, the value you bring, or even the product or solution you’re selling. The one thing at the heart of every successful digital marketing strategy is the customer.

    Plain and simple, businesses and marketers who put their customers first will see the best results in their sales and marketing efforts. The reason? Customers have more power now than at any time in history...

    Other authors
    See publication

  • Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)

    FriesenPress

    Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.


    Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven…

    Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.


    Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

    Other authors
    See publication

  • Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (1st Edition)

    FriesenPress

    Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.

    Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven…

    Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.

    Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

    Other authors

Courses

  • Instructor - GSB Bank Strategic Marketing School

    2019 - Current

  • Instructor - Graduate School of Banking at GSB, Madison

    2009 - Current

  • Instructor - PA Bankers Advanced School of Banking

    2016 - Current

  • Instructor - PCBS Graduate School of Banking

    2016 - Current

  • Program Coordinator/Instructor -GSB Digital Banking School

    2020 - Current

Recommendations received

11 people have recommended 🤘Eric

Join now to view

More activity by 🤘Eric

View 🤘Eric’s full profile

  • See who you know in common
  • Get introduced
  • Contact 🤘Eric directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses