“Ed's passion for environmental design and dedication to creating truly immersive flagship experiences are unmatched. As the driving force behind the environmental design of our some of our flagship experiences, Ed has an extraordinary talent for transforming brand equities into beautifully crafted environments that resonate deeply with customers. Ed’s work is not just about aesthetics; it’s about storytelling and emotion. He has an innate ability to capture the essence of a brand and translate it into a space that feels both unique and meaningful. His designs are not only visually stunning but also create powerful, lasting impressions that keep customers coming back. Ed often emphasizes that the spaces he creates must serve as more than just a place—they must be destinations where customers can experience the brand in its fullest form. His approach focuses on curating environments that invite exploration, inspire loyalty, and ultimately enhance the overall brand experience. His belief that a well-designed space can evoke powerful emotions and create connections between customers and brands is evident in every project he undertakes. These skills are combined with techniques that drive up capacity and sales productivity. Working with Ed, I’ve seen firsthand how his vision and creativity have elevated our clients’ brand experiences, making their spaces not just places to shop, but destinations to engage, feel, and belong. His contributions have been invaluable to the team.”
About
Great Design and authentic Brands are well-told stories and I bring those stories to life…
Activity
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Our recent Studio Retreat took us out of the office and into the vibrant city of Cincinnati, Ohio. We toured our previously constructed projects and…
Our recent Studio Retreat took us out of the office and into the vibrant city of Cincinnati, Ohio. We toured our previously constructed projects and…
Liked by Ed Hofmann
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You know what they say...employ a Vandal and you'll get knowledge, passion and loyalty. Does your workplace employ a horde of Vandals? Our U of I…
You know what they say...employ a Vandal and you'll get knowledge, passion and loyalty. Does your workplace employ a horde of Vandals? Our U of I…
Liked by Ed Hofmann
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A little look at one of our clients' local projects we've been marketing — a retail + experience design collaboration for Vow'd Weddings at Easton by…
A little look at one of our clients' local projects we've been marketing — a retail + experience design collaboration for Vow'd Weddings at Easton by…
Liked by Ed Hofmann
Experience
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Education
Volunteer Experience
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Board and Commission Member
City of Worthington
- Present 10 years 9 months
Member Architectural Review Board and Municipal Planning Commission for the City of Worthington, OH
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Chair, Excomm + Board
The Contemporary Theatre of Ohio
- Present 9 years 8 months
Arts and Culture
Chair of Board, Board Member, Strategic Planning Workforce Co-chair, Facilities Lead and Artistic/Executive Director Search Committee; The Contemporary Theater of Ohio
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Chair - Board Of Advisors MPS Retail Design
Columbus College of Art & Design
- Present 4 years
Education
Supporting creation of the nation's first MPS degree specific to teaching clear professional outcomes, interdisciplinarity, and speed of delivery in Retail.
https://www.ccad.edu/academics/master-professional-studies -
Experience Pillar Design Member
Columbus Fashion Alliance
- Present 3 years 11 months
Economic Empowerment
Supporting CFA's mission to establish Columbus as an important incubator of incredible creative talent, new products, and test labs.
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Board Member and Awards Chair
SEGD
- Present 14 years 9 months
Science and Technology
Society for Experiential Design; a multidisciplinary community creating experiences that connect people to place.
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Peloton Captain
Pelotonia
- 6 years 6 months
Health
Captain of L Brands Peloton for shared services group, led pro bono design development and execution of Pelotonia's new HQ office.
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ProBono Design
Turn around Columbus
- Present 4 years 6 months
Children
Concept, Design, Develop + fundraise for Community Victory Center for Turn Around Columbus, GA
Recommendations received
5 people have recommended Ed
Join now to viewMore activity by Ed
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We’re excited to share design progress for the Marble Cliff Cambridge Boulevard project! These visualizations are the product of valuable feedback…
We’re excited to share design progress for the Marble Cliff Cambridge Boulevard project! These visualizations are the product of valuable feedback…
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With the Central Campus Residential Community Development, the University of Michigan addresses a decades-long student housing shortage. Targeting…
With the Central Campus Residential Community Development, the University of Michigan addresses a decades-long student housing shortage. Targeting…
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CBUS Retail ’s One Degree of Retail is back with an evening to connect with other retail industry professionals Supply Chain Innovation: Driving…
CBUS Retail ’s One Degree of Retail is back with an evening to connect with other retail industry professionals Supply Chain Innovation: Driving…
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Ralph Lauren is a brand somehow taken for granted, overshadowed by the French and Italian luxury giants, and suffering from a heavy prejudice against…
Ralph Lauren is a brand somehow taken for granted, overshadowed by the French and Italian luxury giants, and suffering from a heavy prejudice against…
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Behind the Curtain: Retail Innovation Lab RAQs (Rarely Answered Questions) — While more companies are exploring launching Innovation Labs and Open…
Behind the Curtain: Retail Innovation Lab RAQs (Rarely Answered Questions) — While more companies are exploring launching Innovation Labs and Open…
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Calling All Military Veterans: Consider a Career in Construction with Turner Construction To all my fellow veterans who have served in the military,…
Calling All Military Veterans: Consider a Career in Construction with Turner Construction To all my fellow veterans who have served in the military,…
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Bold and unexpected flavors are leading a wave of consumer food trends that wake up the taste buds, thanks to: 😋 Social media, especially TikTok…
Bold and unexpected flavors are leading a wave of consumer food trends that wake up the taste buds, thanks to: 😋 Social media, especially TikTok…
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We’re thrilled to have been part of shaping the Littleton's Market patio experience. Initially conceived by GRA+D Architects, REALM helped to enhance…
We’re thrilled to have been part of shaping the Littleton's Market patio experience. Initially conceived by GRA+D Architects, REALM helped to enhance…
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The last of four extra-large “superloads” that exceed 900,000 pounds is scheduled to arrive at Intel’s Ohio One campus on Tuesday, August 13. Each of…
The last of four extra-large “superloads” that exceed 900,000 pounds is scheduled to arrive at Intel’s Ohio One campus on Tuesday, August 13. Each of…
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Bednark is Proud to have partnered with Airbnb and verb. on this historic campaign. A life size Polly Pocket Experience. This is no render…
Bednark is Proud to have partnered with Airbnb and verb. on this historic campaign. A life size Polly Pocket Experience. This is no render…
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Introducing our very first international store - YETI Calgary, located at Chinook Centre. This opening was a labour of love for everyone involved. I…
Introducing our very first international store - YETI Calgary, located at Chinook Centre. This opening was a labour of love for everyone involved. I…
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Our very own Brandon Morgan will be among the 2,500 attendees, 300+ CEOs, and 180+ speakers making their way to The Lead Summit — will you be there…
Our very own Brandon Morgan will be among the 2,500 attendees, 300+ CEOs, and 180+ speakers making their way to The Lead Summit — will you be there…
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Welcome Matt Reid to the ASG Team! As our VP of Tenant Representation, Matt will help to grow the discipline and provide high-level advice and…
Welcome Matt Reid to the ASG Team! As our VP of Tenant Representation, Matt will help to grow the discipline and provide high-level advice and…
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We’ve partnered with The Lead Summit for 2024 and are excited to bring FREE registrations for our brand and retail friends! For those who will be…
We’ve partnered with The Lead Summit for 2024 and are excited to bring FREE registrations for our brand and retail friends! For those who will be…
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