Eddie Ciminelli

If you are not using the power of sports and the loyalty of this audience to drive marketing results, you may be missing out! At Audacy, we have scale with the sports consumer and brands are winning with our solutions. Trying to reach the local, regional, or national sports fan? Let's talk sports! #sportsmarketing #digitalaudio #podcast

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Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at #PubForum Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal. Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape.

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✅🖥️ Variety (5/22): “Last year, the writers strike kept boldface names from appearing at the upfronts. This year, everybody turned up the star power to 11. NBCU stuffed its presentation with performances from Little Big Town, Michael Bublé and Kelly Clarkson. Amazon went overboard with a nonstop parade of A-listers, including Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and tennis great Roger Federer, with none other than Alicia Keys as the opening act (and yes, she promoted her Amazon line of skin care products). Disney also hauled out the heavy hitters: Ryan Reynolds, Michelle Williams, Sterling K. Brown, Steve Martin, Martin Short and Selena Gomez, just to name a few. Opening Disney’s upfront was Emma Stone, introducing CEO Bob Iger while getting in one more plug for her Oscar-winning film “Poor Things.” The sheer number of movie mentions (NBCU took time to debut the trailer to “Wicked”) felt unusual at an event traditionally tailored to ad-supported TV. But in the streaming age, everything’s for sale — and there’s nothing brands like more than cozying their messages up to the biggest names in showbiz. Sports franchises were put on a higher pedestal than usual as networks lean on live games to deliver the audiences that advertisers covet. Sports personalities, from Tom Brady to Jason Kelce to Dawn Staley, were all over the presentations. Fox made it clear to anyone in earshot that it has the Super Bowl next year and it has Brady, a bona fide NFL legend, joining the Fox Sports team in the booth for football season this fall. Disney used a hunk of its time to tub-thumb the future of ESPN. Netflix bragged about landing two Christmas Day NFL games. WBD pledged allegiance to the NBA even as the company is kneedeep in contract negotiations with the league.” ⬇️ #upfronts #newfronts #streamingtv #ctvadvertising

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Video AI technology is undergoing rapid evolution and daily improvement. Read more and see some examples we've uncovered. #videoai

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We are very excited to announce during the election period that we are offering an Attention Guarantee for our advertisers via a partnership with Adelaide. Please reach out if I can help answer any questions regarding our guarantee. In addition; a few extra data points we see during election cycles: During an election cycle, attention surges to all coverage areas. In the last U.S. presidential election, we saw a 63% year on year increase in monthly unique visitors to our platform. Advertising during an election cycle works. Ads showed a 1.26x click-through rate and 20% higher universal interaction rate in election vs non-election cycles. During that same election cycle, we delivered a higher ROI for our advertisers. We recently compared data for September through December 2020 to those months the following year. The figures are stark: In the last U.S. presidential election period, readers were 37% more likely to recall an ad than in the off-cycle period, 58% more likely to look for more information after seeing an ad, and 125% were more likely to purchase or plan a purchase after seeing an ad. That’s effectiveness at all points of the funnel. There is no brand risk associated with hard news stories, and ads placed adjacent to stories about politics perform as effectively as ads placed next to business, sports and entertainment content, according to research released in May from Stagwell. (Let us know if you’d like a copy of the research.) These latter categories are already the darlings of brand advertising, so ads next to them face stiffer competition to stand out. Adjacency to hard news and politics is an opportunity to reach a valuable, engaged and unduplicated audience. The majority of what we cover is through a business and finance lens, including politics. This lens offers a useful and relevant perspective for both our readers and our advertisers. Other brands’ hesitation can become your competitive advantage: By strategically positioning your advertisements when others are fearing political noise, you can stand out in a less crowded commercial space and achieve greater visibility.

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In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

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How is AI transforming data collaboration use cases? Machine Learning and Generative AI are game-changing enablers of data collaboration via clean rooms. What’s most exciting though: Generative AI is set to transform the collaborative efforts of non-technical users. Read the full LiveRamp report for all of our findings!

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